>> THIS IS CHRONICLE CARRIED IT -- CHRONICLE.
WE SPECIALIZE IN MIDCENTURY DANISH MODERN FURNITURE.
WE ARE BROWSING AS SISTERHOOD OF SHOPS ON THE NORTH SHORE.
SHE IS A DIRTY GIRL AND IS PROUD OF IT.
>> WHEN YOU NEED TO STAND UP AND UNDERSTAND THEY CAN DO THIS TYPE OF WORK.ND THEY CAN DO THIS TYPE WOMEN MEAN BUSINESS.
NEXT ON "CHRONICLE." ANTHON TONIGHT’S FOCUS MAY INSPIRE A DRIVE ALONG THE COAST THIS WEEKEND.
SHAYNA: A PICTURESQUE ROUTE ON THE NORTH SHORE DOTTED WITH WOMEN OWNED BUSINESSES, SCENERY, AND SHOPPING.
WHAT COULD BE BETTER?
♪ REPORTER: 90 MILES OF SALTMARSH AND WORKING WATERFRONT.
DOTTED WITH ANTIQUE STORES AND OPEN COASTAL DREAMSCAPES.
THE COASTAL BYWAY IS ONE OF THE PRETTIEST, MOST INTERESTING DRIVES IN THE STATE.
NOW YOU CAN APPROACH IT FROM A FEMININE POINT OF VIEW.
>> IT IS 10 WOMEN OWNED BUSINESSES.
I WOULD LOVE TO GET TOGETHER.
REPORTER: A GROUP OF WOMEN ENTREPRENEURS HAS JOINED FORCES TO MARKET THEMSELVES WITH THE BOWSHER -- BROCHURE.
>> IT IS ALL IN A STRAIGHT LINE.
WE CALL OURSELVES BY NUMBER.
I AM NUMBER ONE ON THE MAP.
NUMBER TWO IS A MILE DOWN THE STREET.
REPORTER PAULINE HAND-PAINTED GIFTS CUSTOM-MADE FLAGS AND PAULINE, OF COURSE.
>> PEOPLE KNOW I WILL TALK FOREVER.
WE LOVE TO TALK.
WE WOULD TALK YOUR EAR OFF IF WE COULD.
REPORTER: ONE OF HER MOST LOYAL CUSTOMERS.
>> I DO NOT KNOW WITH YOU EVER PLAYED CANDYLAND?
REPORTER: THE MAYOR.
>> YOU WALK IN HERE AND GO, WOW.
IT IS CANDYLAND.
IF YOU WANT A FLAG, SHE HAS IT.
I HAVE IT.
WHY GO OUT OF TOWN?
REPORTER: TO CHECK OUT THE OTHER WOMEN OWNED BUSINESSES, OF COURSE.
THE WOMEN REPEATEDLY FOUND THEMSELVES DIRECTING CUSTOMERS TO EACH OTHER.
>> AND HAS BEEN A LOT OF FUN.
NEW FRIENDSHIPS.
THAT IS WHAT WOMEN DO ANYWAYS.
REPORTER: GEORGE AND -- GE ORGANNE.
>> THIS GIVES US AN OPPORTUNITY TO LEARN NEW THINGS FROM DIFFERENT PEOPLE.
REPORTER: NEARBY, THE ETHICS BIRDSHOT -- ESSEX BIRD SHOP.
SHE SEES NO REASON THEY ALL HAVE TO BE WORDS OF A FEATHER.
>> WE FIT IN WITH THE OTHER WOMEN.
IT HAS BEEN A FUN RIDE.
♪ REPORTER: NUMBER FOUR, THE ESSEX EXCHANGE.
OWNER, KATRINA.
>> WE HAVE A LITTLE BIT OF EVERYTHING AND FAIRLY PRICED.
I LIKE TO PUT THAT OUT THERE.
REPORTER WE FIND THE OLD IPSWICH SHOP AND GALLERY, A COZY BARN STUFFED WITH ART AND STATE COLLECTIBLES.
♪ REPORTER A HALF MILE AND A COUPLE CENTURIES AWAY, AN ENTIRELY DIFFERENT FIVE.
-- VIBE.
>> EVERYTHING IS FROM THE 50’S, 60’S, AND 70’S.
IT IS VERY FOCUSED.
PROBABLY NOT THE BEST BUSINESS MODEL IN THE WORLD.
THE PEOPLE WHO COME IN ALWAYS COME BACK.
♪ REPORTER: NEXT DOOR, A LESS FOCUSED, MORE ECLECTIC COLLECTION.
>> IT IS KIND OF CRAZY.
WELCOME.
CRAZY IS GOOD AND OLD IS NEW.
REPORTER: THE SHOWROOM FEATURES ANTIQUES TO EARLY AMERICANA TO NATIVE AMERICAN ARTIFACTS AND JEWELRY, PRESERVATION OF A START -- SORT.
>> WE ARE A THING HISTORIAN.
REPORTER HISTORY IS CERTAINLY ALIVE AT OUR NEXT STOP.
KATHY, A RETIRED AIR FORCE COLONEL, KEEPS SHOP HERE.
BUILT IN 1740.
>> I WANT YOU TO SAY, WOW.
I REMEMBER THAT.
MY GRANDMOTHER HAD THAT.
I HAD THAT AS A KID.
REPORTER: VINTAGE -- EVERYBODY IS DIFFERENT.
ANTHONY: A NEW BROCHURE LISTING NEW BUSINESSES IS GOING TO BE COMING OUT ON APRIL 1.
THAT GROUP HAD LED THE EFFORT TO GET THAT ROUTE DESIGNATED AS A SCENIC BYWAY.
NOW YOU HAVE ALL THESE WOMEN OWNED BUSINESSES.
SHAYNA: THIS COMPANY TALKS TRASH ALL THE TIME.
DIRTY GIRL TRASHES STEREOTYPES, PUTTING T