Hey, Marianne DeNovellis right back here with the Six Figure Mastermind. Thanks
for coming back today. We're going to talk about your target market and more
importantly how to identify it, so stay tuned.
I love this conversation of identifying the target market because it is so
important in your business. If you don't have this figured out, close your doors.
Like you've got it just pause everything until you know exactly who your target
market is. So let's break it down and kind of figure out how to know who they
are. First things first. You're going to ask yourself a series of questions here. So
you might want to write some of these down. You need to know who needs your
business that's the first question to write down. In fact you might want to
just pause this video while you're writing these down and formulating these
answers. Because I'm going to give you a lot and if you don't have anything written
down, then you could just you know watch through the end and not be any better
off. So like do your homework while we're doing this together, okay?
So write down this question. Who needs my business? Who needs what I have to offer?
Okay, I'll wait here if you can each pause and then we'll come back, okay? So
who needs my business and when you figure out who needs your business, you
want to know a lot about this person. Think of it as if you were like
dating this client, right? You want to know everything about them. You want to
know what their income is, you want to know where they shop, you want to know
where they spend their time, you want to know if they're in a family or if
they're single, you want to know how many kids they have, you want to know how old
their kids are, you want to know where they go to school, you want to know if
they've graduated from college or not. These are all like intense interview
questions right? And you're eventually going to create kind of what's called a
client avatar. Once you have this client avatar in place, every piece of marketing
material that you put out, every email that you put out, every social media
posts that you put out, every Instagram picture you put out, you're all always
always, always, always going to be talking to one of those ideal clients. And even
like name them by name. Give this ideal client a name. So that when you're
putting out your content, you're thinking about Stephanie. Let's say if one of your
clients name is Stephanie. Your ideal client right? You say, "okay, what does
Stephanie need from me today? What kind of picture would inspire Stephanie today?
What kind of content does Stephanie need from me
today? What is Stephanie struggling with today? How can I serve and help Stephanie
today? That's how you need to be thinking when you're identifying your target
market. Okay, then there's this other thing called psychographics. Okay, we've
talked about you've probably heard the term demographics before and those are
all the things that we talked about. About where they live, what kind of car
they driving and all of that. But psychographics, it's all internal to hold
out the brain. It's all about how they feel. So when you're thinking about...Let's
just use this example of Stephanie. What does Stephanie think about every
day? What does Stephanie feel? What does she want in her world? Does she want more
excitement in her life? Does she want more fun in her life? Does she need more
order in her life? Does she have so much chaos in her life? So when you think of
psychographics, this is how people think. This is how they behave. This is their
shopping tendencies not necessarily when or where they shop. But this is how
they feel when they shop. This is why they shop. This is what they go looking
for. So yeah you've got to have your demographics but possibly more
importantly, are these psychographics. And so I want you to write this question
down too. Why does my client spend money? Why do they shop where they do? Whether
that's from home, on their computer or in a store. What do they feel like most of
the time? Are they mostly a happy person? Are they mostly frazzled? Are they mostly
stressed? What do they feel like? What are the top complaints from this person? What
do they find themselves repeating over and over? What do they
complain to their friends about? What are the top struggles of this person? What
are they struggling with the most? What is the most frustrating thing in their
world and then ask yourself what are the dreams of this person? What are the
aspirations of this person? What does this person hope to do, hope to be and
why is it so important to them? Some super amazing keys when identifying your
target market. Just embodies and those questions. Okay another way to figure out
how to identify your target market is to see who is already using your business.
And you're going to do this a lot through the online resources that you have.
Facebook is a great resource for this. You can either take out
right poles or you can just go through your current customer base and say what
are the trends here. You know, do I have a trend that a certain age group is using
my business or a trend that a certain group of moms are using my business? See,
just kind of get a grasp on who is already doing business with you and see
if it matches who you want to be doing business with. One of the most powerful
tools I can give you is to check out your competition.
You know people think competition they get all this scarcity mindset of people
of, "ugh people are going to steal my customers and people are going to outdo me in business." Guys,
just do me a favor and let go all of that right now. If you're in business for
yourself, yeah there's going to be people that do very similar things to you. But
no one can replace you and I know that sounds fluffy and flowering and potpourri
right? Like it smells great but nobody really knows what it is. Take it to heart.
There's not another you that's doing what you're doing. So find a niche that
needs exactly what you do. Maybe your niche has been a little bit too broad in
the past. Maybe your niche has been working moms. But you need to narrow it
down to working moms that are 35 or working moms who are empty nesters or
working moms that need to make seven million dollars or working moms that
needs to make their first hundred thousand dollars. Identify specifically
what your niche is and do this by checking out your competition. You may
even find that there is a niche that none of the competition is addressing
that you can address perfectly. That's going to boost your business huge
because you're more specific on exactly who your target market is. Hey,
thanks for watching today. I hope you enjoyed the video. Give me a comment
below. Let me know what you think and hit the subscribe button and I will see you
tomorrow.