What’s up guys, it’s Sussan Mourad here with Clevver Music, and I hope you’re sitting
down, because it’s been announced that One Direction will celebrate their 10th anniversary
with a reunion and very soon!
Rumors of a One Direction reunion have been swirling for months, and now, Simon Jones
PR has confirmed that it’s actually happening on July 23rd.
Simon took to Twitter to share what Directioners can look forward to, writing, “Celebrate
10 incredible years of @onedirection this month! There will be a ‘10 Years of One
Direction’ anniversary website, a brand new anniversary celebration video for @YouTube,
reformatted EPs and steaming partner activations.”
Along with the tweet, he included a link with all the details.
The link takes users to the Simon Jones PR website, which states quote, “July 23rd
marks a very important date for One Direction fans globally, the 10th Anniversary of the
band's formation. To celebrate this date, alongside the fan frenzy, there will be a
brand new 1D anniversary website, a 10 year celebration video especially made for their
fans, and interactive playlists and activations across digital platforms.”
The website continues to detail what fans can expect.
The message continues to say quote, “A special ‘10 Years of One Direction’ website will
launch on 23rd July, that will be an immersive and exciting interactive fan experience. The
site will take the form of a timeline charting the history of the group, from the first audition
right up to the start of their hiatus. It will host an archive of music videos, artwork,
TV performances, behind-the-scenes and rarely-seen content, all in one place.”
According to the website, fans will also get the opportunity to curate their own personalized
‘mixtape’ playlists and share with friends. The playlists will be connected to their Spotify
or Apple Music accounts, and they’ll be able to listen on the respective apps.
Spotify, Apple Music, YouTube and other platforms will also have activations that include creating
and updating One Direction playlists.
And those aren’t the only apps that are getting involved with the reunion! Amazon’s
Alexa will be singing Happy Birthday to the band as well.
A YouTube video will also be released on July 23rd, which will highlight special moments
from One Direction’s career, including their time spent on The X Factor, clips from music
videos, performances, and behind the scenes moments.
The website further states that quote, “reformatted EPs will be released across streaming platforms,
featuring b-sides and rare songs, remixes, live recordings and acoustic versions of tracks
grouped into one place for fans to rediscover.”
With all the success that One Direction has seen through their career as a band and their
respective solo careers, fans have been looking forward to a One Direction reunion for a long
time.
Some fans, however, have taken to Twitter to express that they are less than impressed
with this reunion.
One fan tweeted, “We did not get clowned and teased about a reunion for 5 F***ING YEARS
for One Direction to make a dam website and a fan YouTube video😐. I’ll take it but
I don’t want it.”
Another fan shared this GIF and wrote, “Me going to see if there’s a one direction
1 year reunion tour just to find out it’s going to be a video and a website.”
And this fan wrote, “Just to top 2020 off the one direction 10 year anniversary is underwhelming😭
a performance, a reunion, a new song? No a f***ing playlist and a celebration website.”
While some fans are skeptical about the reunion, others are emotional about the possibility
that this may be the end of One Direction.
One fan wrote, “Half of me is scared of that One Direction reunion. It might actually
be the end, that it will be their official goodbye. I'm not ready to accept the fact
that they wouldn't be a band anymore. IMAGINE HOW MUCH MEMORIES WOULD HURT.”
This fan chose to give them the benefit of the doubt, writing, “what if one direction
actually had a huge reunion thing planned but covid ruined it? a video and the website
and stuff might be the most they can do rn :(“
We may never know if an in-person reunion was ever in the works, but now I want to know
what you guys think. Are you excited about this reunion news? Let us know all your thoughts
in the comment section below.
After that, click right over here for another Clevver Music video.
Thanks for watching! I’m Sussan Mourad and I’ll see ya next time.