- Got this comment a few days ago from Amed Abraham.
He's sending out cold emails.
He's using a video review strategy,
similar to the one we did in a cold email tear down.
Link down in the description for that.
But, after this review, after he's sending
a custom cold email where he points out issues
with his client's websites,
they're getting back and it's almost always a question
that relates to pricing and from there,
the calls don't convert.
So in today's video I want to run through
the exact emails he's using,
go through some of the responses
He's getting from his customers,
anonymized of course, and we'll try to fix his funnel.
This will be useful for you also
if you're getting a lot of people asking what's the price
in response to your cold emails.
So let's jump into it.
If you're getting a lot of what's the price,
there's two things that I would do here.
Number one is review your cold email copy.
Look at the words you're using in your emails
and the main thing to look for is,
is this email hyper specific?
Do the recommendations you're giving actually match
with what you're selling?
Check out that selling with video cold email tear down
we did for a good example and actually
we'll put a little bit of it right here.
- You're obviously hitting it hard with SEO right?
You've got all of the subtitles down here,
you have a solid description, but if you look
at the amount of views that you have, it's not solid, right?
You could get thousands and thousands of views
on a video like this through targeted advertising.
That's the type of stuff we help with,
would love to hop on a quick call to discuss further,
I can also send this as a printed out sheet of ideas
if you're interested.
Let me know!
Thanks.
- As long as the video you sent is hyper specific,
like that one, you'll get responses like Amed is getting.
Here's a response from a guy named Robert,
he says, "What would you charge to do
"all the changes in the video?"
That is not what you are charging for your service
type of question.
That is literally, maybe the guy watched the video,
maybe he didn't, but he sees you presenting an issue
and presenting solutions, and he is willing
to pay you to fix them.
This is a layup and I'm extremely disappointed
with the way Amed responded here.
Check this out.
"Hey Robert, thanks for taking the time to reach out.
"I'd love to have that question answered for you.
"Pricing is relative to your specific needs
"so I must first understand your needs, your plans,
"and expectations so I can provide you
"with an accurate estimate."
That type of response would make sense
if you were just pitching ideas,
but if you're taking the time to go out
and you're making a custom video for them,
then it doesn't make sense for you
not to have a price ready to go.
In the customer's mind, and the reason why
Amed didn't book a meeting,
is because the customer thinks Amed's already looked
at his site and come up with a custom plan.
So when Amed gets back with this email,
which has a lot of extra spacing,
the format could of course be better,
it makes him look sloppy.
And it makes the customer step back and think,
oh is he sending the same recommendation video to everybody?
Which is leading to a low response.
That's why one, I don't recommend
people send video teardowns as cold emails off the bat,
but if you do, it's not a good idea
to send the same video to everybody.
Take a minute, look through the client's website,
and actually come up with recommendations.
And it's clear with the customer's response.
"Hello Amed, I'm sorry we're wasting each other's time.
"I thought you already told me in your video
"what needed to be done.
"I guess I was a bit confused and will send the video
"to someone that can help me."
This is a customer that wanted everything done for him.
He was willing to pay and it sounds like he even sent
like he sent the video to another freelancer to hire
based on Amed's response.
So how could Amed have saved this deal?
In the future, if a customer asks you,
What would it cost you to do the changes
listed in the video?,
I would respond with a simple price.
So something like, Hey Robert, in the video
we recommended these three changes,
one two three, to make all these changes will be $1500.
Happy to get started now but we might find more value
by hopping on a quick call first to discuss.
Very simple response that's not 20 paragraphs
but will get that guy to respond to you.
Especially if they're like Robert
and they haven't watched the video yet.
The bulletpoints will save you.
I'll show you the response that he sent to Robert,
just because it's an example again of what not to do.
He wrote him a full essay about how the video is generic,
and it's to be sent to everybody.
It's clear Ahmad's making the same mistake
that the cold email tear down guy was making,
sending a very similar video to everybody,
and it's one of the main reasons
why I don't recommend doing that.
If you're gonna send a video to somebody,
take 30 seconds and record a custom video.
That's literally all you need to do.
Or, don't send videos.
The second one is from another one of his clients,
and her response was
"Amed, I've had a chance to watch the video.
"Clearly it's something I need help with.
"Please let me know what your fees are."
And Amed gets back with,
"Hey Elena, glad you found the video useful.
"Sure I can fill you in on what you need to know.
"How about we have a quick five minute call
"and I can answer your questions,
"to assess your current situation
"and provide you with proper pricing."
And that's it.
She's done.
These are local businesses that Amed's going after,
they just want to know price,
and Amed's response here should be similar
to what I would send to Robert.
That's the script you should be using.
Tell them the price upfront,
reiterate what the bullet points are in the video,
and that's it.
She didn't want a hop on a call.
She wanted to know if she could afford it first,
which is a problem with a lot of local businesses
and why I don't recommend people go after them.
But still, if he's charging under $1000,
he could close just from an email.
Here's another one where they're responding in the positive.
"Thank you for your suggestions,
"I have made the changes that I can.
"I would like to talk to you about improving
"our placements."
So, SEO.
Amed gets back, wants to schedule a call.
It looks like two follow ups here.
Client gets back, "Four pm would be better".
He calls at four pm, and there's no response.
I don't see him sending a calendar invite,
I don't see him confirming the meeting
or saying four pm is good,
and so this client is just lost.
He says he left her a voicemail.
I've done a video about how to properly
leave a voicemail before,
normally I would just leave a voicemail like,
hey it's Amed.
Calling at our scheduled time, give me a call back
when you get the chance.
123-456-789, like leave the phone number there.
And that's it.
I bet that is not what Amed's message was.
I would bet it was a minute or two of him talking.
If it wasn't that's great, but these short voicemails
get people to call you back.
Thanks for watching the video,
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Thanks!