>>
>> WE
>> WE BUILT THIS DEVICE TO HELP SAVE LIVES. IT T
IS CALLED ATHENA AND IT
IS DESIGNED TO REDUCE
ATTACKS AGAINST WOMEN.
ATHENA IS THE NEXT
GENERATION OF WIRELESS
TECHNOLOGY, AND HELPS
EMPOWER WOMEN TO LIVE
THEIR LIVES BOLDLY. HERE
IS HOW IT WORKS, YOU IS
FEEL THREATENED AND YOU
PRESS THE BUTTON AND PRE
THAT ONE ACTION SENDS
TEXT MESSAGES TO YOUR
FAMILY AND FRIENDS WITH
YOUR LOCATION, AND IT
SOUNDS A LOUD ALARM TO
HELP PREVENT AN ATTACK H
IN THE FIRST PLACE.
>>HOST: AND YES AND WAS
STOPPED FOR IS JOINING S
US NOW, THE COFOUNDER US
AND CREATOR OF THIS
INCREDIBLE PRODUCT. YES
THEN MUSTAFA. I WIREALLY
FEEL GOOD ABOUT THIS. I
HAVE A SON WHO LIVES WAY
OVER IN CALIFORNIA, AND
SOME OF US HAVE PARENTS
WHO DO NOT WANT TO ADMIT
IT, AND WE WANT TO FEEL
GOOD AT ALL TIMES, AND
THIS IS A WAY TO FILL
GOOD ABOUT WHERE YOUR
FRIENDS, YOUR FAMILY AND
EVERYONE OR, AND THIS
WORKS IT VERY SUBTLY,
>>GUEST: ATHENA WAS
CREATED SO YOU FEEL
CONFIDENT, EMPOWERED AND
CONNECTED.
CONNECTED. >>HOST: LET US START AT
THE BEGINNING. I KNOW IT
IS DIFFERENT THAN OTHER
TRACKERS OUT THERE. TRAC
LET'S TALK ABOUT WHAT IT
DOES THAT IS DIFFERENT.
>>GUEST: ATHENA IS A
SMART SAFETY WEARABLE
ACCESSORY, THAT HELPS AC
YOU FEEL SAFE WHEREVER
YOU ARE, AND PROVIDES
PEACE OF MIND TO YOUR
LOVED ONE.
LOVED ONE. >>HOST: IT IS SO
DISCREET. IT IS DISCREET
LITERALLY A STRONG
MAGNET. I HAVE BEEN
WEARING MINE FOR THE LAS
MAGNET. I HAVE BEEN WEARING MINE FOR THE LAST
WEEK OR SO WHEREVER I
GO. YOU CAN CHOOSE PINK,
BLACK OR SILVER. LET US
TALK ABOUT WHAT IT IS.
>>GUEST: SURE.
>>GUEST: SURE. EMERGENCIES, WHEN YOU
FEEL UNSAFE, YOU PRESS
THE BUTTON AND IT WILL
SOUND FOR 3 SECONDS AND
IT WILL SOUND A VERY IT
LOUD ALARM, AND IT WILL
SEND A GPS LOCATION TO
YOUR FAMILY AND FRIENDS.
>>HOST: THE EMERGENCY
ALERT IS THE SOUND THAT
YOU WANT IF YOUR YOU WAN
DAUGHTER IS WALKING HOME
LATE AT NIGHT ACROSS A
CAMPUS. A LOUD ALARM CAM
WILL ALERT, AND THERE IS
ANOTHER WAY OF ALERTING
OTHER PEOPLE.
OTHER PEOPLE. >>GUEST: A MORE DISCREET
WAY, WHEN YOU DO NOT WAY
WANT THE OTHER PERSON TO
KNOW THAT YOU ARE KNOW T
FEELING UNCOMFORTABLE,
FEELING UNCOMFORTABLE, AND YOU DO NOT WANT THEM
TO KNOW THAT YOU HAVE
PRESS SOMETHING, THERE P
IS THE SILENT MODE, YOU
CAN PRESS THE BUTTON
THREE TIMES, AND IT WILL
AUTOMATICALLY SEND YOUR
GBS LOCATION TO YOUR
FAMILY AND FRIENDS,
WITHOUT ALERTING ANYONE
THROUGH THAT AUDIBLE
ALERT.
ALERT.
ALERT. >>HOST: SATE YOUR
DAUGHTER IS SITTING DAUG
THERE ON A PARK BENCH, T
TO GET BACK TO HER
APARTMENT, AND I'M USING
THIS AS ONCE A MARIO
BECAUSE THERE ARE LOTS B
OF DIFFERENT SONOROUS,
AND THAT IS A GREAT POIN
OF DIFFERENT SONOROUS, AND THAT IS A GREAT POINT
THAT SHE CAN ALERT THA
OTHER PEOPLE AS TO WHERE
SHE IS, AND THERE IS A
LOT THE BENEFIT THERE.
THIS IS ALSO SOMETHING,
WHEN WE TALK ABOUT
ALERTING FAMILY AND
FRIENDS, HOW CAN WE ALER
ALERTING FAMILY AND FRIENDS, HOW CAN WE ALERT
ATHENA TO OUR CONTEXT.
>>GUEST: THAT IS A GREAT
QUESTION. WHEN YOU FIRST
GET YOUR ATHENA DEVICE,
YOU WILL FIRST CHARGER,
THEN DOWNLOAD THE MOBILE
APP. THE APP IS CALLED
THE ROAR PERSONAL SAFETY
APP. THE FIRST THING YOU
WILL DO IS YOU'RE GOING
TO CONNECT IT WITH YOUR
PHONE USING BLUETOOTH
TECHNOLOGY. JUST LIKE TE
YOU WOULD CONNECT A
FITBIT OR A SPEAKERPHONE
OR ANY OTHER DEVICE YOU
WOULD CONNECT TO YOUR
PHONE.
PHONE.
PHONE. >>HOST: IT IS KIND OF
LIKE THE FIND MY FRIENDS
IN REO.
IN REO.
IN REO. >>GUEST: THE FIRST THING
YOU WILL DO AFTER YOU
CONNECTED TO YOUR PHONE
IS AT YOUR CONTACTS. IT
IS SUPER EASY. ONCE YOU
HAVE IT DOWNLOADED, YOU
CAN INVITE YOUR CONTACTS
IN YOUR PHONE AND YOUR
ADDRESS BOOK, WE
RECOMMEND THAT YOU ADD
ABOUT THREE WE RECOMMEND
THAT YOU ADD ABOUT 3 TO 5
CONTACTS, WHO HAVE CON
ABOUT THE SAME SCHEDULE
AS YOU. IF YOU ARE A
NIGHT OWL, AT THOSE WHO
YOU KNOW WILL BE AWAKE Y
AT NIGHT.
AT NIGHT.
AT NIGHT. >>HOST: IT IS SUPER >>HO
EASY, I DID THIS MYSELF
JUST LAST WEEK. IT IS
VERY CLEAR. ONE THING I
WANT YOU TO UNDERSTAND,
NOT ONLY IS IT PEACE OF
MIND FOR YOU TO TRACK MI
THE ONES IN YOUR LIFE,
WITH YOUR PURCHASE, THE
PROFITS GO TO ANY
NONPROFIT CHARITIES THAT
YOU HAVE SELECTED. WILL
YOU SHARE?
YOU SHARE? >>GUEST: WE DID NOT WANT
TO JUST CREATE A PRODUCT
OF CREATIVE PRODUCT, WE
WANTED TO CREATE BETTER
SELF DEFENSE TOOLS, AND
WANTED TO GET TO THE WAN
CORE OF SELF-DEFENSE. WE
TURN AROUND AND INVEST
SOME OF THE PROCEEDS TO
PROGRAMS THEY GO TO
SCHOOLS THAT TEACH
EMPATHY AND CONSENT AND
HEALTHY RELATIONSHIPS.
HEALTHY RELATIONSHIPS. THOSE PROGRAMS HAVE BEEN
PROVED TO REDUCE
HARASSMENT IN THE FIRST
PLACE.
PLACE.
PLACE. >>HOST: IN THE >>HOST: I
LONG-TERM, ABOUT
LONG-TERM, ABOUT EDUCATION AND EDUCATION
EMPOWERMENT IN SCHOOLS.
THANK YOU FOR THE WORK
THAT YOU DO THERE. I THA
FEEL LIKE IT IS ONE OF
THOSE THINGS THAT ME AS
A PARENT, I LIKE KNOWING
WHERE MY SON IS, A SON W
IS OLDER NOW, AND IS OLD
OBVIOUS THAT YOU NOT
TRACK HIM ANY AND
EVERYWHERE HE GOES, AND
I WOULD NOT DO SO I WOUL
WITHOUT HIS CONSENT, BUT
IF PEOPLE ARE USING BUS
SYSTEMS, TO GET TO THE
STREET CORNER AND FROM
THE STREET CORNER TO THE
HOUSE. THIS WILL TRACK
THEM EVERY STEP OF THE
WAY.
WAY.
WAY. >>GUEST: WE HAVE A LOT >
OF PARENTS WHO BOTHER
THEIR KIDS, THERE'S
STUDENTS WHO ARE GOING
OFF TO SCHOOL FOR THE
FIRST TIME. OR IF THEY
ARE GOING TO THE CORNER
STORE, OR TO THE MALL ST
FOR THE FIRST TIME, OR
PUBLIC TRANSPORTATION PU
FOR THE FIRST TIME, OR
FOR THEIR AGING PARENTS
WHO DO NOT LIKE THE
STIGMA OF THE I HAVE
FALLEN AND I CAN'T GET
UP, AND THEY CAN STILL
MAINTAIN THEIR
MAINTAIN THEIR INDEPENDENCE.
INDEPENDENCE. >>HOST: YOU CAN PUT THIS
ANYWHERE, IT CAN BE ON
YOUR SHIRT COLLAR OR YOU
YOUR BELT LOOP. THE
SPEAKERS, IF YOU HIT IT
ONCE, IT WILL MAKE A LOU
SPEAKERS, IF YOU HIT IT ONCE, IT WILL MAKE A LOUD
SOUND FOR AN EMERGENCY,
IT WILL DRAW ATTENTION I
TO YOU OR SOMEBODY IN
YOUR LIFE. THE OTHER WAY
IS ALMOST A PREVENTIVE,
RIGHT? I AM SORRY, I
JUST MESSED THIS ALL UP.
I WANTED TO SHOW YOU THE
ROSE, THE SILVER OR THE
BLACK. IN EITHER CASE,
THAT IS ONE WAY OF
KEEPING TRACK OF PEOPLE.
MY FRIEND PAUL, THIS IS
WHAT I WAS GOING TO SAY.
HIS FATHER, HE WAS IN HI
HIS 80S AND HE WOULD NOT
ADMIT THAT HE NEEDED
SOMEBODY WHO COULD HELP
IF HE DID FALL. IN HIS
CASE, HE WAS LIVING IN A
NURSING HOME. HE WAS
OKAY, I AM NOT DOING IT.
PAUL WAS FREAKING OUT
BECAUSE HE WAS WORRIED
ABOUT HIS DAD CONSTANTLY
BECAUSE HE WAS WORRIED ABOUT HIS DAD CONSTANTLY.
THIS IS NOT A GLARING
STIGMA, THAT I AM STIGMA
GETTING OLDER AND IT
NEEDS A MEDICAL NEEDS A
ASSISTANT FROM TIME TO
TIME. AND THAT IS A TIME
GREAT THING TO, AND THAT
IS THE REASON I PICKED
IT.
IT.
IT. >>GUEST: WE HAVE A LOT >
OF MEN WHO LIKE THE
BLACK, IN PARTICULAR.
>>HOST: THE MAGNET IS
REALLY STRONG. WHAT REAL
ABOUT WATER? IS A WATER
RESISTANT? WHAT DO WE
HAVE TO BE WORRIED ABOUT
THEIR?
THEIR?
THEIR? >>GUEST: IT IS
SPLASH-PROOF. YOU CAN
HAVE SOME RAIN OR SOME
SWEAT YOU ARE JOGGING,
BUT WE RECOMMEND THAT BU
YOU DO NOT SUBMERGE IN
WATER. THOUGH ALARM IS A
95 DB ALARM. THE WAY WE
CAN EDIT SOLO LOUD SUCH
A TINY DEVICE IS OF THE
SANTOS ON THE SIDE.? SA
CAN WE DEMO IT HERE?
>>GUEST: ALL YOU HAVE TO
DO IS PUSH THE BUTTON DO
AND HOLD IT FOR 3
SECONDS.[BACKGROUND
SECONDS.[BACKGROUND NOISE] AND YOU
AUTOMATICALLY SOUND THE
ALARM.
ALARM.
ALARM. >>HOST: THAT WILL CAUSE
THAT UP TO NO GOOD OR TO
GO IN A DIFFERENT
DIRECTION. --GOODER--
DIRECTION. --GOODER-- THIS WORKS WITH ALL FUNDS
, CORRECT?
, CORRECT? >>GUEST: IT WORKS WITH
ANDROID AND IPHONE'S.
>>HOST: WITH BLUETOOTH >
IT WILL AUTOMATICALLY
APPEAR TO YOUR PHONE, AP
AND I KNOW IT SOMETIMES
SOUND CONFUSING, BUT SOU
SOME PEOPLE THINK WHAT
DOES BLUETOOTH EVEN MEAN
SOME PEOPLE THINK WHAT DOES BLUETOOTH EVEN MEAN?
I KNOW THAT IT PAIRS
WITH YOUR PHONE, AND YOU
CONSIDER YOUR CONTACTS,
AND SHARE YOUR CONTACTS.
I AM GOING ON A FIVE DAY
BOAT TRIP IN A FEW DAYS,
AND THEY ALWAYS TELL
EVERYONE TO LET PEOPLE
KNOW WHAT YOU ARE GOING.
I REMEMBER THAT MOVIE
WHERE SOMEONE WENT OFF
AND DID NOT LET ANYONE
KNOW. IF YOU'RE GOING ON
AN ADVENTURE AND THAT
SORT OF THING. THERE ARE
ALL KINDS OF OTHER
REASONS FOR HAVING ONE R
OF THESE PERSONAL OF THE
TRACKER DEVICES MAKES ME
FEEL GOOD AND MAKES ME
SLEEP BETTER AT NIGHT. S
IF SOMEONE IS JUST IF SO
TUNING IN, I DO WE GO
ABOUT SETTING THIS UP,
AND WHAT WE DO WHEN OUR
ATHENA ARRIVES?
ATHENA ARRIVES? >>GUEST: IT TAKES ABOUT
30 MIN. TO JARS.
>>HOST: HOW LONG DOES >>
THE BATTERY LAST TO MARK
>>GUEST: ABOUT TWO WEEKS
ON A CONSERVATIVE
ESTIMATE, BUT MY GLASS E
UP TO ABOUT FOUR WEEKS.
AND THEN YOU DOWNLOAD AN
THE PERSONAL SAFETY APP
FROM THE APPLE STORE OR
GOOGLE PLAY. YOUR
EMERGENCY CONTACTS DO NO
GOOGLE PLAY. YOUR EMERGENCY CONTACTS DO NOT
NEED TO DOWNLOAD TO THE
OTHER PERSON. AND THE
NEXT THING YOU DO IS ADD
THE CONTEXT. YOUR
ROOMMATE, YOUR MOM, YOUR
DAD, YOUR HUSBAND,
ANYTHING YOU KNOW WHO
LIVES CLOSE BY, THE LIVE
MONEY WAS A SIMILAR
SCHEDULE TO YOU AND CAN
HELP YOU WHEN YOU ARE IN
TROUBLE. THE WAY WE SET
UP A CONTEXT, YOU CAN
ENABLE AND DISABLE
CONTACTS, DEPENDING ON
WHAT YOU'RE DOING. IF WH
YOU ARE OUT WITH
COWORKERS, YOU CAN HAVE
YOUR COWORKERS AS
CONTEXT. IF YOU WERE OUT
WITH FAMILY, YOU COULD
USE THEM AS CONTEXT. YOU
CAN SWITCH IT UP
ACCORDING TO ANY GIVEN
TIME.
TIME.
TIME. >>HOST: YOU CAN SEND >>H
YOUR LOCATION AND IF
NEEDED, A DISTRESS NEEDE
SIGNAL TO YOUR FAMILY SI
AND FRIENDS, WITH THE
ATHENA. IT CONNECTS TO
YOUR PHONE VIA WIRELESS
BLUETOOTH. IT ALLOWS THE
PERSON TO INSTANTLY SEND
YOUR TEXT MESSAGES TO
YOUR DESIGNATED VIEW, IN
CASE YOU NEED HELP. THEY
CAN SEE WHERE YOU ARE CA
AND TRACK THAT IN REAL
TIME.
TIME.
TIME. >>GUEST: I WOULD LOVE TO
SHOW YOU WHAT THAT LOOKS
LIKE. SO LET'S SAY THAT
WE WANT TO SEND A
DISCREET MESSAGE FOR
HELP. WE ARE AT A PARTY
AND SOMEONE IS NOT
LEAVING US ALONE, AND WE
ARE NOT SURE HOW TO GET
OUT OF THE SITUATION. WE
PRESENT THREE TIMES, PRE
THAT JUST VIBRATED TO TH
LET ME KNOW THAT IT
CONNECTED TO MY PHONE CO
AND SAID EMERGENCY TEXT
MESSAGES TO MY ROOMMATE,
FOR EXAMPLE, IF I HAD FO
HER SET UP. YOU CAN SEE
HER ON THE SCREEN THAT H
MY APP AUTOMATICALLY
ACTIVATED. I ALREADY GOT
A MESSAGE SAYING, ARE A
YOU OKAY? FOR THE
EMERGENCY CONTACT, IT
SHOWS THEM THIS TEXT
MESSAGE. YASMIN HAS
ACTIVATED AND ALARM. ACT
THEY SEE HERE IS THIS
MESSAGE FOR STATUS AND
LOCATION CLICK HERE, AND
ALL THEY HAVE TO DO IS
CLICK ON THAT LINK AND
THEY WILL INSTANTLY SEE
WHERE I AM AND NOT ONLY
WILL THEY BE ABLE TO SEE
WHERE I AM, BUT THEY CAN
ALSO TALK WITH MY OTHER
CONTACTS TO SEE, WHO WAS
GOING TO CALL? WHO IS
GOING TO COME AND GET ME
GOING TO CALL? WHO IS GOING TO COME AND GET ME?
WHO IS GOING TO BE
THERE?
THERE?
THERE? >>HOST: THAT IS REALLY
COOL. THAT ALL OF A
SUDDEN MADE IT CLICK FOR
A LOT OF US. IF YOU HAVE
A DAUGHTER, OH, MY GOSH,
IN COLLEGE. IF YOU WORRY
ABOUT SOMEONE, SOME OF A
US WERE CRAZY HOURS AND
YOU LEAVE THE OFFICE AT
TWO O'CLOCK IN THE
MORNING SOMETIMES. WITH
THE YOUNG ONES, CRAZY
THINGS HAPPEN ON THESE
CAMPUSES, AND I WANT YOU
AS A PARENT, OR A SISTER
OR BROTHER, TO FEEL GOOD
ABOUT KNOWING YOU CAN BE
IN CONTACT WITH IN CONTA
SOMEBODY. IT IS NOT SOME
ABOUT TRACKING THEM AND
BEING CREEPY ABOUT IT, B
IT IS ABOUT BEING ABLE I
TO COMMUNICATE WITH EACH
OTHER, AND YOU CAN
MUTUALLY NAKED DECISION
ON WHAT TO DO.
>>GUEST: A LOT OF
FAMILIES HAVE A SAFETY
PLAN FOR IF THERE IS A
FIRE, OR IF YOU LIVE IN A
STATEMENT WITH A LOT OF
HURRICANES OR
HURRICANES OR EARTHQUAKES, THIS CAN BE
PART OF YOUR PLAN.
>>HOST: IT IS SO
DIFFERENT THAN ANYTHING
ELSE, IT MAY BE A NEW
CONCEPT TO ANY OF YOU, I
LOVE THE FACT THAT IT IS
HERE AT HSN. I AM SO
RIGHT OF YOU BECAUSE I
KNOW YOU SPENT UP TO KNO
FIVE YEARS IN DESIGN OF
THIS. IT DOES NOT LOOK
LIKE, YOU ARE WEARING A
WHISTLE AROUND YOUR WHIS
NECK. IT IS A REALLY
ATTRACTIVE DEVICE. ATTRA
HERE'S YOUR PAINT, HERE
IS YOUR SILVER, HERE IS
YOUR BLACK. ALL THE
INFORMATION IS IN THE
BLOCK, IN THE BOX, IT
GIVES YOU STEP-BY-STEP
AND IT HAS A CUSTOMER
HELP NUMBER.
HELP NUMBER. >>GUEST: AKIN COLLIS, OR
E-MAIL US FOR HELP.
>>HOST: AND THERE ARE
LOTS OF DIFFERENT
CHARITIES. CAN YOU
EXPLAIN THAT ONE MORE
TIME?
TIME?
TIME? >>GUEST: FOR EVERY >>GUE
ATHENA THAT IS PURCHASED
>>GUEST: FOR EVERY >>GUE ATHENA THAT IS PURCHASED,
WE GET BACK. WE WORK
WITH PROGRAMS THAT TEACH
EMPATHY TO CHILDREN. WE
LEARNED THAT EMPATHY,
RESPECT AND HEALTHY
RELATIONSHIPS ARE THE
COURT TO REDUCING
VIOLENCE IN THE FIRST
PLACE. WE ARE COMMITTED
TO MAKE SURE THAT
HAPPENS, WITH ATHENA AS
A SHORT-TERM SOLUTION,
AND THEN THE PROGRAMS IN
THE LONG-TERM.
THE LONG-TERM. >>HOST: THANK YOU FOR
PICKING THIS UP TODAY.
YOU HAVE A MONTH TO TRY
AND PLAY WITH THE. FREE
SHIPPING TO YOUR DOOR. S
ON A FLEXPAY, $19.99. IT
IS REALLY AFFORDABLE.
WHAT YOU WOULD NOT PAY
FOR A LITTLE BIT OF FOR
PEACE OF MIND. THANK YOU
SO MUCH, YASMIN. I AM
MOVING INTO MY SECOND
HOUR WHICH IS MUCH MORE
FOCUSED ON BEAUTY. I FOC
WANT TO REMIND YOU HOW I