hey guys in today's video I want to talk
about why print-on-demand sellers with
new product submissions in 2023 may be
lacking sales of course along the way I
want to offer some insights into how we
can increase our sales but this is
mainly focused on five reasons that I
wrote down that I think are really
common amongst new product submissions
and it's not necessarily anything you
did wrong sometimes you just gotta step
back and accept what's true as the truth
and that's what we're going to talk
about today in this video so let's get
right to it
foreign
the first thing that popped up into my
mind is something you've heard me talk
about before is that whether we're
talking about Amazon whether we're
talking about Etsy whether we're talking
about Redbubble it doesn't really change
from platform to platform when you
submit a new print-on-demand product the
algorithm that dictates what people see
when they go to that Marketplace and do
a keyword search
it doesn't know what the primary
keywords associated with our product
listing are even if the primary keywords
are the only keywords that we included
in our product listing which would imply
you did it in the title uh it still
doesn't know with a high degree of
certainty that those keywords are what a
customer would associate with our
product we oftentimes as the sellers
don't truly know this is why you can do
things like data mine a website like
Amazon or Etsy for keywords by running
Auto campaigns and just letting the
algorithm kind of figure out what
keywords are going to perform well that
drive traffic to our listings that get
both clicks and orders all right it's
one thing to get clicks it's another to
also then convert and get in order they
sound similar but they are a little bit
different so first and foremost what are
the keywords associated with this
product listing because sometimes people
upload a shirt or a design and they say
it's one thing but it's not in fact
performing on those keywords and the
algorithm has to figure all this out at
scale
behind the scenes for us okay now
speaking of the difference between
getting clicks and getting orders
the algorithm also doesn't trust our
product quality when we submit new
listings and remember this is a 2023
video so this implies you know it's only
February we're talking about new product
submissions that we've been trying to
sell on Amazon Amazon merch Etsy eBay it
doesn't really change platform to
platform
we're just stepping back and
acknowledging what's true about these
listings they're new okay and when
they're new the algorithm doesn't know
the keywords they don't know the quality
the lack of sales implies a lack of
trust in both when do we show this
product to customers based on what they
searched and then based on those metrics
once we think we started started
figuring out the keywords
is it performing is it not only getting
clicked but is it getting ordered if
it's not getting ordered it could be
anything it could be the quality of your
design it could be how much does your
design appeal to people in this Niche
based on again the primary keywords
it's not always about the uh specific
keywords that are associated with a
design because that could be a sub niche
of a parent Niche it's like saying you
know oh Valentine's Day is coming up so
you're indexed on Valentine's Day shirt
but you may have a Valentine's Day shirt
design that's only appealing to
um boys but not girls so it's like okay
Valentine's Day shirt for boys might be
your actual primary keywords but it
might not figure that out until it's
showing your product when people search
for Valentine's Day shirt and realizing
that this is a high quality product for
people that are looking for Valentine's
Day shirt for boys as the additional
long tail keywords and not necessarily
Valentine's Day shirt for girls uh it's
going to perform really well on one set
of long tail keywords and really poorly
on the other set of related but
different long tail keywords right
because it's for boys and not four girls
you're gonna see a huge difference in
the click-through rate and conversion
rate so again quality it could be that
was just one example of you know framing
it in terms of keywords but again it
could be a good design it could be a bad
design
these are signals that are being
measured at all times by the algorithms
on all the major e-commerce marketplaces
so when we step back and we just say
okay this is how it works I'm not saying
that I did anything wrong
or right I mean the algorithm
essentially has to be convinced and of
course it takes a little bit of time
we're talking about new listings
speaking of new listings if you have no
sales you also have no reviews anybody
who's ever done online shopping come on
now we all love a little bit of uh
social proof right we like to see people
utilizing those feedback mechanisms and
saying hey I ordered this product and
I'm a fan
on Amazon obviously uh the reviews show
up specifically for that product and
customers have the ability to elaborate
on what they liked what they didn't like
they're able to choose a star rating you
know one to five stars they can even
post pictures uh Etsy similar not the
exact same uh when you get reviews
they're available across your whole
account which is good and bad I guess
but I think it's more good than bad
especially if you're just getting
started and I think you can still filter
down to the product as well but for the
most part it's people are looking at you
know your account name and the number of
stars underneath it associated with the
number of sales uh either way
getting reviews
and just having some positive social
proof from previous customers is gonna
have a significant positive impact on
your conversion rate so don't lose sight
of that
by the way I wanted to remind you guys I
have a free print on demand mini course
it's linked in the description all you
need is your email address and I will
send you a couple different lessons to
get you started and I've got a great
Amazon merch Facebook group Linked In
the description check those out
new listings don't overlook this one
this is a big one they're not indexed by
Google you know Google the most
trafficked website in the world uh yeah
if we're not indexed by Google Google's
web crawlers don't know that our new
product listing exists
well then we're not leveraging the
really
um favorable placement that product
listings on websites like Amazon and
Etsy get for their domain Authority you
know how we pay Amazon and Etsy for
every sale that we make through their
platforms uh they I think Amazon calls
it like the marketplace facilitator fee
um you wouldn't see that on merch you
see it on uh Seller Central well it is
something that we do kind of pay for
right I mean we we benefit from being
from having a product listing on the
marketplace on Amazon on Etsy but also
the they get favorable placement because
their domains carry a lot of authority
on Google you know the biggest search
engine in the world the most trafficked
website in the world
give it some time Google will index our
product listings all right and then once
they're indexed they're eligible to show
up in search results it doesn't mean
that they'll instantly show up at the
top
but at least they have a chance and
depending on how it's performing and I
mean
now I don't want to go into web
developer tangent but like if Google has
their tracking code on Etsy on Amazon
which I haven't honestly gone and looked
for but I'm gonna imagine that they're
not it's not there probably because I
don't know if Amazon Etsy want to share
necessarily everything with their
competition
if it was then Google would be able to
track more than just
how often links are being clicked in
Google search results but they'd they'd
also be able to track the whole customer
journey and see how high of a percentage
it's converting which is the same
metrics that the algorithms on Amazon
and Etsy track that determine how
favorable placement you get on their
internal search Google could reflect
that in their search as well if they
knew you know how what percentage people
are converting at um these are strong
signals and again on the internet
everything's tracked all right simple uh
JavaScript it's really not even hard to
do
all right and the last one number five
guys uh don't overlook the fact that
other websites exist you know outside of
Google and you're not indexed by any of
them as well this is another huge
benefit of existing on these major
e-commerce platforms not that you can't
have a Shopify store and get a backlink
or you know what I mean get people
linking to your products but
a lot of times these third-party
websites blogs I don't know it's funny
we used to just call them websites now
if it's not like a major you know
internet Hub uh then we just say I don't
know third-party website you know those
people that haven't caved and killed
their website and just made a Facebook
group or something
um but you know it you get backlinks and
backlinks also send a strong signal to
people like Google who are trying to
determine how high you should rank on
um Google search results well if
websites in your Niche link to your
product which is not uncommon on Amazon
you know Amazon has that affiliate
program called Amazon Associates like
they actually incentivize you if you are
a Blog operator or something to go get
an affiliate link and get paid if you
send people to Amazon that convert and
what's cool is like I could link you to
a t-shirt if you go and you buy the
shirt but you also had like other stuff
in your cart I would get a kickback on
everything in your cart that are that
you bought on that trip that originated
from clicking my link so this is stuff
that I used to like worry more about
back when I you know was doing my web
developer thing
um you know I built some pretty
successful websites back in the day you
know but that was like just me kind of
experimenting testing becoming a better
developer
um stuff like that but I never got rich
off Amazon Associates but I have made
you know at least like 10K probably over
the years you know I've had people buy
like vacuum cleaners and I'll get like
50 bucks from just that sale alone
anyways guys that's what I wanted to
share with you today if you found it
useful please hit that like button
roughly half the people who watch my
videos aren't subscribed so if you want
to subscribe that would be much
appreciated on my way out I wanted to
remind you I have a full Amazon merch
course that will Fast Track you to
getting teared up and getting your
business like maximized for
profitability you can learn more in the
link in the description and just a
reminder I do have a private Community I
answer questions every day I go live at
least twice a week once for office hours
and once where I do a weekly
presentation show you my shirts that
I've been selling lately talk about like
what's the top Niche opportunity and
lots of other things basically lots of
tutorials in there if you want to take
40 off your membership and join the link
is in the description
thanks again guys for watching and I'll
see you tomorrow with a new video