The goal of the Italian Hospitality Collection is to be
one of the best, passionate
companies in Italy for tourism. Our claim is,
“With all our passion”.
“With all our passion”. And this is
what makes the difference in tourism.
We’re a pretty young company - actually, we were
born in 2014 - end of 2014 in December,
with the idea to create a purely Italian hotel group.
Since that time we have acquired hotels in Tuscany, and in Sardinia,
where we have a beautiful resort by the sea called Chia Laguna.
These are all historical buildings and thermal spas.
When you start a business, when you put the group together,
to hold it together you need to change everything, and the CRM
is very important because you have different information,
from Sardinia to Tuscany, and you try to organize everything.
When we started we were different people coming from different companies
with different ways to work. So we needed, at the beginning, to find a common place to work -
So we needed, at the beginning, to find a common place to work -
a common way to work. We had several tryout periods for different CRM's,
and at the end we decided to use Zoho CRM.
What we were impressed with in Zoho -
it was the flexibility, and the customer care.
So we started using Zoho CRM by itself,
we said ok we need to use Zoho CRM Plus
because we need to have more applications.
To have all these applications connected with each other is very useful
because you can find in Zoho CRM - if you’re doing something special with a form,
or with a survey, or with Sales IQ, all this information you can find
in the other tools you can just go to Zoho CRM automatically.
Currently we are integrating our CRM with CRS,
which is basically the platform the reservation department uses to send offers.
So this is very critical and important because we can target,
find a consumer, and also trade customers. So in this way Zoho is acquiring
all the contacts and information of how many offers, and confirmations, and everything we get.
So we have all the information for our individual guests also in Zoho CRM.
This is very helpful, because I can do mass mailing activities
directly from the Zoho CRM and I can get reports about these activities.
Usually you cannot do this with your CRS.
To be able to manage projects and work on the expenses
so you can be more efficient — this is a great thing, and the fantastic stuff
is that you can have all this synchronized and ready to use.
My experience with Zoho is very good, very good. I’m very happy.
All my staff, Marcello, and the commercial director,
and the marketing manager, they are very happy, and I see the difference.
It would be very easy for me to suggest you use Zoho CRM Plus.
I find so easy and intuitive the way we use Zoho CRM
and the way we want to use it. So I would absolutely suggest Zoho CRM Plus.
Normally Hoteliers are looking for a good CRM only, let’s say only,
but the future is to be able to offer something similar to what Zoho CRM Plus
has done already, so a platform that would be already synchronized
with the project management system used by hotels, and the CRM.
This is the next frontier I would say.