(gentle music)
- As a marketer, strategy's in your blood.
Focusing on your next big goal doesn't just come naturally.
It fuels your marketing fire.
But every goal needs tactics to succeed.
Translating high level goals into effective marketing
tactics that move the needle can be tough,
especially if you've got deadlines to meet.
That's why it's important to develop
a tactical marketing plan.
Think of a tactical marketing plan as the how
behind what you want to achieve.
Marketing tactics are the campaigns
and initiatives you'll implement
to reach your strategic marketing goals.
These could include SEO optimization, email campaigns,
pay per click advertising, or social media promotions.
Just keep in mind that a tactical marketing plan
doesn't replace your full strategic marketing plan
for the year.
Use a tactical marketing plan to map out shorter timeframes
or sprints with smaller steps that level up
to your larger marketing strategy.
Strategic and tactical marketing go hand in hand.
You need both to succeed.
So what's the difference between strategic
and tactical marketing?
Strategic marketing focuses on the big picture
of how marketing supports your organization's
overall business direction.
It's what drives growth
and determines your high level marketing goals
like increasing brand awareness
or boosting customer retention
and how you'll spend your budget.
Tactical marketing puts action behind your plan.
It focuses on the detailed steps you'll take
to make good on your strategic marketing goals.
Now that you understand the basics,
let's talk about how to structure a tactical marketing plan.
These steps can help you strategize smart tactics
that help you meet your marketing goals.
Before you dig into tactics,
take a moment to remind yourself the larger objectives
your marketing team should be striving toward.
Like, what are the priorities
and goals your organization will focus on this year
and what strategic marketing goals
will support your company's overall objectives?
Feel free to outline these goals briefly
in the introduction of your tactical marketing plan.
Or if you've already scoped them out in detail
in a strategic marketing plan
attach the document as a supplement to your tactical plan.
You know what you want to achieve,
the next step is figuring out how you're gonna get there.
Consider key pathways that will help you
and your organization meet your strategic goals.
Let's say your company wants to grow revenue by 15%
this year and converting 2,500 leads into paying customers
is one of the marketing goals you set to drive revenue.
Targeting a new market segment is one strategy
that could help you increase leads.
This is where your plan gets nitty gritty.
Lay out the tools and tactics you'll use to bring each
of your marketing strategies to life.
For example you might put your marketing strategy
into action by launching a new landing page
and running paid social media ads that target
your new market segment.
This simple example shows how you might work your way
from overarching business goals
to specific marketing tactics.
Put your marketing strategy into action sooner
with our free tactical marketing plan template.
With TeamGantt's ready to go template
you can save time on plan set up, easily make updates,
and streamline communication with your team.
Here are some examples of how to use this online template
to build and track your tactical marketing plan
so you know what's done
and what's to come in your project pipeline.
A Gantt chart enables you to see exactly when
you'll execute the tactics outlined in your plan
and how any changes affect your overall timeline.
Configuring your tactical marketing plan
is as easy as dragging and dropping tasks
or entire task groups into their new rightful place.
Click and drag the edges of each task bar
to set a new task duration.
Tactical tasks typically have to be completed
in a particular order.
For instance you can't efficiently develop a website
without creating content and design first.
Make sure tasks get completed
in the correct order with dependencies.
Collaboration is easy with TeamGantt's discussion feature.
Share important information, instructions,
and documents directly from a task comment section.
For example you could upload your full
strategic marketing plan to the project
so everyone has access to it
and tagging a user in a comment will send them an email
notification so they don't even need to log in
to be part of the conversation.
Calendar view enables you to turn your Gantt chart
into a calendar in one click.
That makes it easy to see what's happening at a glance
and evaluate how tasks are stacking up
on any particular day, week, or month.
Toggle to list view to work with your plan
in a simple task list format.
This easy to scan view is great for checking off to dos
and rallying the team around action items during meetings.
Ready to develop a tactical marketing plan of your own?
We've created a free tactical marketing plan template
for you in TeamGantt so you can jump right in.
Customizing the template is quick
and easy thanks to TeamGantt's drag and drop simplicity.
And since everything's online
your whole team can collaborate
on campaign tactics in real time.
And that's it for this video
on creating a tactical marketing plan.
I hope you found it helpful.
If you did I'd love it if you could return the favor
and hit the like button
and don't forget to subscribe to our channel
and turn on notifications
so you don't miss any of our videos.
Thanks for watching.
I'll see you next week.