So, what's the problem with Gary V? With Gary Vaynerchuk. -So, you mean besides the purviews
profanity in the jets being terrible? -He does swear a lot, doesn't he? We're not
talking about that though because he does have a lot of great business advice. We're going to
be talking about a problem with one piece of Gary Vaynerchuk's advice. Let's dive right in.
-So, I want to talk about swearing in the jets. But you want to talk about something else.
What's the problem here? -Yeah. Something that a little bit more relevant. Something that Gary
V is very well known for is producing content, producing lots of it. Producing it everywhere.
And I have a hard time with that because all of my colleagues in the National Speakers Association,
everyone in the how-to space. Or the course creator space. They're putting a lot of energy
into putting content everywhere. And they're not getting results from it. So, here's actually what
Gary V recommends. So, for example, when I think about 100 pieces of content a day...
-So, he's recommending we create 100 pieces of content every single day. -Yeah. -Who do
you feel about that? -I feel totally overwhelmed. Like seriously... Yeah...
-No words can express how Devin feels because it's so extreme. -Right. No. I mean, 100%.
Like, creating one piece of content for me in a single day is like... That's kind of
all that I would ever want to do. -So, a lot of my colleagues think that they've got to
have presence on every platform. They've got to have presence on Instagram and Facebook,
of course. Oh, and definitely LinkedIn. And they hear me talking and think, "Okay,
I've got to do YouTube as well." "And what about this, what about that?" -Tiktok. Come on. And
Clubhouse. You got to get an invite to Clubhouse or else, you're missing out. -Yeah. And so, that's
a lot of content. Just one on each platform, maybe we've added up to 10 there. And here, Gary
is saying 100 pieces of content per day. Let's put a little bit more context on it, alright?
-If I was asking the "normal" (Quote on quote) person to produce 100 piece of content a day,
I guarantee you that I'm probably subconsciously thinking that 50 of those are Twitter. -I like how
he says "I guarantee you that I'm probably..." So, he says, "Okay, 50 of them go on Twitter."
Now, I want to emphasize something here that I'm not a Twitter user. I don't like Twitter.
But there are people who do like Twitter. And if you love Twitter... -Yeah, it's me. That's
my drug of choice, per se'. -Really? -Oh, yeah. -I have no idea. So, they're part of the formula.
He's pointing out that you've got to be doing 50. Like out of the 100 that he's recommending
on all of these different platforms, Twitter is a place whether the number is 50 or not. But
Twitter needs a lot of more. So, every platform has a formula. And on YouTube, one video a day,
5 or more per week, that's one of the ingredients to succeed on YouTube. And every platform has that
formula. I don't know the formula for twitter. But I am guessing to really build a following
and to really have influence or have results like lead generation if you're using this for
business. Like, we all are. -Yeah, I mean, there are people that... Local news people that I follow
that.. You know, it's like, probably 50 pieces of content a day where it's just commenting on every
single thing. So, well, I definitely disagree with this one point that Gary V teaches. There is a lot
of good advice that he shares. I want you to comment below. What's something awesome that
you've learned and applied from Gary V. I think he says a little bit more here. -You can write,
you can retweet and add 2 cents. All of a sudden you're kind of there, right? -So, there's a nuance
to it. You're putting your own post but you're retweeting, you're commenting. And so, you've
got to do like 50 or more of these interactions a day. -Yeah. And it's kind of the same. It's just
liking, posting on Instagram. You know, that type of engagement. I'm commenting on that. But you
know, Twitter is a little bit different. -Another platform that I really do understand is LinkedIn.
And the formula for LinkedIn is drastically different from Twitter. It's drastically different
from YouTube. Because a lot of people say, "Well, I'm putting all this effort and energy into making
these videos for YouTube. Can I repurpose it? Repurposing has become a really popular topic so
that we can really maximize all of our efforts and energy. Well, if we just take that YouTube video
and just post those videos everyday on LinkedIn, you know what? You're not following the LinkedIn
formula. LinkedIn needs articles. LinkedIn needs photos or just images or infographics.
But even more than that, there's a lot of different types of engagement. Like there's
things called endorsements. You need to get endorsements and you need to give
endorsements. And you need to go to other people's post and comment which obviously,
that's another thing you're talking about in Twitter. You don't really have that on YouTube.
So, if you're going to be posting 100 content per day, you have to make sure that you're
following the formula on every platform that you're using. And that is tough.
And I'm actually going to make a bet here. I'm going to bet that that's not how Gary V started.
I don't think that he started posting 100 pieces of content everywhere. He started in 1 place.
Because every influencer that I've studied that I follow, they start on one platform. They grow
big on that one platform and then when they got momentum, they've got that strategy down,
they then transition and start to grow a following on another platform. What do you think about that?
-Yeah. I wonder... The question that came to my mind is: Is it still possible to grow
on some of those platforms? I mean, Twitter has been around for 15 years, something like that.
And Instagram for a solid 10-12. Like is it still possible to get real traction growing on those
older platforms? -I can't speak to every platform. I can certainly speak to YouTube. YouTube is
growing. YouTube is getting better and better. So, even though YouTube has been around since '05,
that's 16 years. YouTube is still the place. I mean, it's my favorite place. And so,
talking about Twitter, if Twitter is growing, if more and more people are going to Twitter,
then I would say yeah. I mean, you can start from zero anywhere if you know the strategy,
if you know the formula. -Nate, do you think that there are certain platforms that are worth more
of your time than others? -Obviously, I'm going to be really biased towards YouTube,
okay? But if there's a platform that you like, especially if you're using it in getting results,
keep doing that. Keep doing what gets you result. But if there's a platform that annoys you... Like
Tiktok drives me nuts. I'm so glad that shorts are coming to YouTube because I
enjoy that platform better. And I can use it for business. Man, I just couldn't take... -Yeah,
get off my lawn. -I don't understand the interaction but it's funny.
On YouTube, it's a long-term strategy. And if you don't enjoy it, if it's going to be torture for
you then you know you're not going to be able to stick with it. And I applied that to any platform.
If you're not going to stick with it long-term, don't split your attention away from areas where
you know you can get results. And if it's just one platform like YouTube and you want to put all your
effort and energy there, all the other things, don't let them distract you. Focus where you can
get results. -Nate, early on in the video, you just kind of threw something out there. You said
posting everyday or 5 episodes per week like it was gospel like it was nothign. So,
is that really what you recommend? -Well, I'm going to recommend you watch this video right
here. Does uploading daily to YouTube grow your channel fast? You got to find your answers there.