>>Hi my name is Sarah from Switzerland, thank you very much Skype and Victoria for this
opportunity.
Now my question to Victoria is how are you able to, um, reinvent yourself with each collection
and still maintain your brand identity?
>>For me it's not about reinventing it's about evolving and staying true to myself and my
brand and retaining that signature but then having a fashion message, um, which will change
season on season but it's never about reinventing.
>>Many people say that fashions trend forecasting is not effective anymore within this industry
because you get internet and many other, er, communication technologies so you can have
like all kinds of information you want within one second.
Er, do you agree with this statement?
>>I, I do agree in a way that fashion, that trend forecasting is, um, works only to a
certain extent really.
It's because, the great thing about the fashion business is that it is a creative business
so it's not something that you can over analyse and, and, um, have all the answers for in
a scientific manner.
Fashion forecasting is useful in that it's done by people that are actually studying
the Zeitgeist and trying to understand what trends are, so I think it's something that
can inform your work but ultimately you, again there's always the question mark whether you
got it right or not.
>>Hello, my name's Laura Armstrong and I'm an event producer working in London.
Hi Victoria, as an event producer I would love to know what happens behind the scenes,
so I would like to know what happens as soon as a show finishes backstage?
Thank you.
>>Straight after the show I will be backstage, um, some people have to rush out straight
after the show because they have to get to another show.
But a lot of press will come backstage, they'll ask me about the, er, about the collection
and I talk about it.
Some of them will be snapping away taking pictures, some will be filming, some will
be making notes and I talk about the collection.
Um, and whilst I'm doing that the production team have already started dismantling, um,
you know, the set in some way because we have to load out almost as soon as the show has
actually finished, so our turn around time is always quite tight.
But that's just the way that it goes.
>>Hi I'm Charlene Campbell and I'd love to know what your top tips are for surviving
at New York Fashion Week?
>>Hi Charlene, I've got one very recent top tip about ten minutes ago.
Make friends with your cab driver, especially if it's snowy in New York, just pointing at
my shoes here I've just had to go round the block and if you don't charm them they will
not take you.