If you're a business owner you should also be a content creator. Not only so you can market your
business but so you can also take advantage of additional revenue from other revenue streams.
In today's video, I want to talk about how to make money as a content creator.
Hey, my name is Marley Jaxx, I'm the CEO of Jaxx productions and I have grown my business
to multiple seven figures because I am a content creator and a marketer. So today I want to tell
you why I feel like it's so essential for entrepreneurs to also double as content
creators. I'm going to share with you all the behind the scenes all the strategies that I used
from when I started in 2016 to earning multiple seven figures of revenue today and how you can
implement it all yourself. I'm going to show you how to strategically position your content on my
favorite platform to create 6, 7, I even have clients earning 8 figures of revenue using my
strategies. As a business owner, it is absolutely essential that you are also a content creator.
If you know that you have this message inside you have a product or service that can transform lives.
That can change people give them their dreams come true the solution that they've been begging for. It
is your moral obligation to create content so that you can reach the masses with that transformation.
This is so critical to your business's success. You know, that your audience is already online.
You do a little bit of research and discovery to find out what platforms they're on and meet them
where they're at. Listen, billboards, direct mail, postcards, they don't work as well anymore. We
are on our phones, we are on these devices at all times, and your audience can be advertised to and
building that relationship with you 24/7. Creating content gives your audience more insight into your
business what your products and services are even the other people that you serve. Because you can
create a community around your content. If you're an entrepreneur you're going to go so much farther
if you step into being an attractive character in your content. As I mentioned, I've been growing my
business since 2016 and have grown it to multiple seven figures with primarily being a content
creator and using content to market my business and my products and services that I offer to my
audience. I'm going to share with you my favorite platforms and my favorite strategies that helped
me and my clients to scale to 7 and even clients with 8-figure businesses. My favorite
platform that I recommend you be on and obviously you're on right now if you're watching this
is YouTube.YouTube is my favorite platform to create content on because here's the thing.
YouTube isn't a social media platform it is a search engine. Which means that people can
be searching for answers to their problems or they're looking for a solution. They type it into
google. They type it into YouTube and voila their answer could be in the form of your awesome video.
For a little bit of perspective here let's compare this to Facebook. Are you doing Facebook
lives at the moment? Let me ask you when you do a Facebook live, how long does that last?
Before it drowns in the abyss or gets lost in the algorithm? Maybe a day, maybe two,
unless you put some ad spend into it so that it keeps showing up in people's timelines.
But then that means that you're renting attention instead of owning attention which is what you can
do on YouTube. I have videos that I've made years ago in 2016 that are still being discovered today
completely organically. I made the video once I put it up on YouTube. I titled it the way that people
are searching for it and those videos are still generating leads for me and generating revenue
for me every single day. Whether I'm working that day or not some of these videos have even brought
me really high ticket clients like Daymond John from Shark Tank. You know Shark Tank? Any Shark Tank fans
here or LinkedIn who flew me out to their studios in California and hired me to film a course for
their platform. You never know who could be watching, who could be your next opportunity,
or what could be the next big revenue source for your business. So, the first step in making money
as a content creator is I would recommend making a list of all the topics that you can make videos on.
Are they questions that you receive all the time? Are there topics of your expertise that you could
speak to that we know that people are searching for on YouTube? Now how do we know what are
people exactly searching for? Now, I use tools like Google Keyword Planner, TubeBuddy, SEM Rush. These
are tools that can actually show you how exactly people are searching for these terms on YouTube
and you can make your videos exactly how they are worded. When you can make content like this
these videos become evergreen. Meaning, that like I said, I have the videos from 2016 that are still
showing up in these search results which means that you can be generating leads and money for
life. I actually discovered this by accident. I used to be a dental hygienist I worked nine to five
in a dental office cleaning teeth all day. Which wasn't super fulfilling for me because I'm a very
creative person. So between patients I was doing the social media for the dental office. Their IT
guy was like, "Hey, you're pretty good at this. Can I refer you to some of my other clients?", he referred
me to many of his clients and all of a sudden I had this little side social media business.
As my business grew I was getting a lot of common questions from these clients. So instead of having
to answer them over and over again I took the opportunity to make some videos answering the
questions. Well, I had no idea that some of these videos would still be some of my most popular
videos today. I titled them accidentally based on how people were searching for them. One of my most
popular videos that has almost a million views on it was called how to use canva. It was a little
tutorial about this graphic design software. Within weeks that video got a ton of attention, thousands
of views, people in the comments asking more questions, asking if they could hire me, joining my
email list, and it grew from there. Because in the communication with that audience they would give
me more ideas for other videos I could create and as I began to create those videos my audience grew
and my business grew. Before I tell you the key to making money from this content on YouTube.
I want to make sure that you subscribe to this channel. I'm putting out videos like this every
single week to show you, content creators, how you can make money and grow your business on YouTube.
So here's the key, here's how I do it. How many of my clients have scaled their businesses to 6,
7, 8 figures using these strategies. In your content, you're providing value. You're
making videos based on what people are searching for and what people are asking from you. You tell
them really great stories you captivate them. You give them value based on the things that
they're searching for. Now at the end of your video you want to have a strong call to action and that
call to action is giving them a reason to take the next step in building that relationship with you.
If you don't do this, it's like the equivalent of being on a date with the love of your life
and then ghosting them. Playing hard to get hoping that they'll call you. No, give them a
reason to act. Whether you're saying, "Hey, now go watch this video that will give you more value",
or, "Come follow me on another social media platform", or, 'Click the link below and sign up for my free
thing that will also give you value in this direction." This is what starts the process of
value ladder ascension. Your value ladder is your products and services from your lowest ticket your
lowest price to your highest ticket your highest price product and service. When people come into
your videos they get value from you, they fall in love with your charm, and then you give them more
value. Typically, the best way is a lead magnet that will get them onto your email list. When they're on
your email list then you can continue to nurture that relationship all the way towards the sale.
This is my favorite way to make money as a content creator because it puts all the control in your
hands. That you can make all the money. You can make a hundred percent of the revenue. There are
other ways you can make money online as a content creator. Whether through AdSense. You know YouTube
putting ads in front of your video and paying you a few dollars here and there for every few
thousand views. You can also partner with brands to promote their products and your videos. Whether
they pay you or you're selling their product for them and make a commission. There's lots of content
creators that will use a variety or all of these as different revenue sources. This is a key part
of our strategy that we use for our clients where I help them to build a content machine
and a cash flow system that helps them to send their business to 6, 7, even 8 figures.
You know, what I've actually created a blueprint for you. I call it the infinite cash flow blueprint.
You can get access to that for free by clicking the link below. I'll see you in the next video.