- Welcome to The Journey.
Today we're talking about how to use Facebook
for your business.
Let's jump in.
Hey, I'm Nealey, your GoDaddy guide for today.
Today we're talking about Facebook for your business
and for that, I have my expert, Emma.
- Hey Justin, what's up?
- How are ya? - Good.
No surprise, we're gonna dive into Facebook today.
- The book face. - But I also.
(laughing)
The face book. - It is your favorite right?
- It is my favorite.
No, well, I don't like to choose favorites.
- So, we're talking about Facebook for your business.
Maybe I just have a personal page
and I've decided maybe it's time to create a business page
for my business, right?
What are kind of the first steps that I need
to really think about?
- Well you're already off to a great start.
You wanna go to a business page.
And that's really important because then you get the
ability to track metrics and analytics.
So absolutely business page over personal page.
And then from there, you wanna make sure you
set up your profile.
Get that profile photo,
usually your logo works great,
or maybe if it's your personal brand,
use a great headshot of yourself
and then take that cover photo
to really showcase your products or your services
and then from there, make sure all your information
is up to date. And that is really important.
Your hours, your website, your phone number.
- 100%. - And make sure
that lines up with your Google, and your Yelp listings too.
- Right. - I went into
a coffee shop recently, I was in northern California.
- You drink a lot of coffee.
(laughing)
- It's true.
And the cashier was looking at me like, I don't know,
like maybe she wanted to rush me,
and I'm thinking, they're open for two more hours,
what's the deal?
(laughing)
Sure enough, they were closing in five minutes.
I go but your Facebook says,
and I wanted to go into my spiel like this
but I saved it, got a quick coffee to go fortunately,
but that's the whole point.
I left with a customer experience
that wasn't as ideal.
And then onto probably one of the largest,
most impactful components, content.
- Right, always preach quality over quantity.
- Yeah, so you definitely want to make sure you
vary your content.
So mix it up.
You know, you don't wanna become predictable.
- Okay. - And you also
don't want to turn into just a business
always talking about yourself, right?
- It becomes so salesy, when it's always about
me, me, me. - So salesy, me, me, me, yeah
- Buy this, buy that. - Yeah, sell, sell, sell.
Rather you want to. - Tell, tell, tell.
- Exactly.
(laughing)
Throw something out there that's entertaining.
I mean social media is escapism.
- Oh yeah. - Throw in a good laugh.
But also, educate me.
So I always tell my friends that I follow my dentist
on Facebook and they look at me like I'm crazy.
- Why, right? - What?
And it's because my dentist shares really educational tips
and tricks like how to whiten my teeth
without spending hundreds of dollars.
I saw also my yoga studio
was just giving a friendly reminder to stretch,
how to maintain the zen, which is really important in life.
- Absolutely. - Also, sharing testimonials
that you've already received on Yelp and Google,
and turning it into a Facebook post.
- Right, repurpose that content.
- Take that review, let's say it went on about your,
your ice cream, you're an ice cream shop.
And the review goes on about how you have the best flavors
but the ultimate flavor is definitely rocky road.
- Absolutely. - Yeah, it's the best.
- Hands down. - So, you have that review
that the customer went on about your rocky road ice cream
and then use Canva or something and in the background
of that review, and select a picture of the rocky road
on a nice ice cream cone.
It really brings it to life.
- For those of you that don't know,
Canva is a free website that has all sorts of templates,
and kits, and graphics, for literally all things
that you could possibly create, like social media templates,
Facebook headers, all that good stuff, and it's free.
I use it pretty religiously.
- Also, video.
So I'm a huge advocate of video, I love video.
Just keep it on the shorter side, attention spans are short.
- Seems like under two minutes or so, under three minutes?
- Yeah, definitely.
I would, even a minute is good
and also doing behind the scenes footage.
That's one of my favorite things about
following local businesses is like,
well I wanna know how this all comes together.
And showcase your staff and also repurpose anything
your customers take, user generated content.
- And I think what gets a lot of people hung up
on creating video is maybe they don't
have a production set like we do right?
(laughing)
And that's okay.
Our smart phones are pretty darn good, right?
- Yeah, they're pretty smart.
- Take a video with your phone
and even, it doesn't have to be the best quality.
Go behind the scenes, people like that story,
like to see the other side of things
and it really helps them relate to who you are
as a business owner.
You're not just some faceless company.
So next up we have these groups.
Can you tell us a little bit about what the,
Facebook groups are and how I
can potentially leverage it as a business owner?
- Yeah, so definitely encourage you to pay attention
to other like-minded businesses but also groups
to piggy back off the engagement you already have.
I will say, content is where you wanna spend
most of your time, but groups can be an advantage
to getting your business more exposure for sure.
- So next up, we have advertising.
What do we do with the paid advertising aspect?
- Yeah, so it's no secret.
Facebook has gone on record to say organic reach
is on (whistling) the decline.
Don't give up on it.
Organic content is still alive and well and breathing,
but, I think Facebook posts that you boost
has a lot of potential and you can reach a targeted audience
which is one of favorite things about it.
You can start off with like five bucks
and you can get in front of a specific demographic,
age group, zip codes, and that way you know your post
is going to reach the right people.
- And with, I would kinda look at the post that,
maybe have done the best and then boost those
and get those that reach out.
- That's a really good point.
Thank you for bringing that up.
It's usually (laughing).
Wait, you're the expert.
(laughing)
- I dabble.
- So with Facebook, it's, you wanna go ahead
and let the post that you're doing hang out organically
for a little bit.
Let it chill, see how it does, garner some reach.
Now once it garners some reach, then boost it.
That's what we found to work best.
While a lot of people I speak to think there's no way
to track this to ROI, that's a total myth.
You can actually go ahead and look at,
it's called your insights tab
and it breaks down everything.
You know what your audience is liking,
engaging with, are they clicking on the links,
what time of day they're doing this,
and when you look at all of that
and really understand it, the insights,
you can truly be informed about
where do I go from here, right?
Like where do I go from when it comes to which days
work best to post, what time of day works best?
Does my audience prefer the entertaining posts
more than the educational, and on which days?
And from there you can truly come up with a great strategy.
- What happens if I'm not getting maybe the engagement
that I want?
Are there any like, like just great pro tips or boosts
that I can do to help me just skyrocket and get
in front of those people? - Yes!
Contests. - Okay, how so?
- So, recently I saw this cafe
that had a special music guest coming in
and they encouraged their audience on the Facebook post
which is like promoting the music.
- Okay, yeah.
- Comment below and tag a friend
and then they're gonna do a random drawing
and it's like two free tickets to the show.
- That quick little tag a friend now becomes
just free advertisement for you
and it's costing you a couple tickets
or maybe a free drink, or free burger.
- Exactly. - Or whatever you do.
- You could also ask a question.
What is your "go to" order when you come into our restaurant?
Or what's you favorite thing on the menu
and your favorite person to dine with?
And so it's your customers spreading word of mouth
about what's great to eat.
- So on Twitter and Instagram, hashtags are super relevant,
but I don't always see it as often on Facebook.
Are they a thing?
- Absolutely, I mean here's the thing,
when it comes to using hashtags, whether it's on Twitter,
or Instagram, or Facebook, or if you're just posting,
either way you gotta monitor it
because it's going to be different for each business.
It doesn't hurt to use them, just be mindful
and use relevant hashtags.
- Perfect, and probably only one or two?
Don't go overboard. - Just a few.
Yeah, you don't need to go overboard.
- This has been The Journey.
Thank you so much for watching.
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