- If you need to create a Facebook business page,
I'm gonna walk you through step by step how to do it
while sharing my screen.
And it's actually faster and easier than most people think.
So I'm excited. Let's jump into it.
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My name is Jerry Potter.
Yes, it rhymes with the boy wizard,
and in this video we're gonna walk through
how to create a Facebook business page from scratch.
It's actually a lot faster and easier
than most people think.
However, if you are an overthinker like I am,
sometimes it can take a little longer.
I encourage you to get your page up
and then worry about tweaking it
and making it better.
As we go through this,
you should know Facebook changes things
at different regions and test things all the time.
So it may not look exactly
like it does on my screen on your computer screen.
Hopefully it's close enough,
and we can help you get this page up right away.
So I'm starting off here on facebook.com in a browser,
I'm using Google Chrome,
but yours should look the same in any browser.
And I'm gonna click this menu here at the top,
which is the nine little circles in the big circle.
I don't know how better to describe that.
Then within this, it says Create
and I'm gonna go down to Page and I'm gonna click on that.
This opens the page creation interface.
Now, I love the way that they've done this
'cause it wasn't always this way.
You actually, kind of, get to see the way your page
is gonna look as you're putting in the information.
So the first thing you have to do is put in your page name.
So this is usually gonna be the name of your business
or your brand, you know, your organization, whatever it is,
what somebody would search for
if they were trying to find you on Facebook,
by your company, not by your industry, let's say.
So for example,
let's make up a fake brand called Corey's Career Coaching.
I love the alliteration.
Next, you're gonna choose your category.
And the way you do this is you start typing in things
that are related to your industry
or your niche and then Facebook will make suggestions.
So for example, I might start with coaching
and I see personal coach come up.
Yeah, that's what we do is personal career coaching.
So I'm gonna go ahead and select that.
Now, you can add a couple more if you want.
So maybe I will try typing in business.
Any of these apply? Yeah, business consultant for sure.
So you wanna basically go through
and find up to three that makes sense,
but you want the first one to be the most important one.
'Cause if we look over here on the page,
you can see that'll be the main one that's listed.
So it says page and then personal coach.
And so that's where, if you got these in the wrong order,
you can't really drag and drop them to rearrange them,
just close out of them
and then type in the one you want
in the order that you want and then you should be fine.
Next is to add a little bio,
and it's gonna appear right here at the top of the page.
So I just put in
"We help ambitious professionals get promoted faster
and earn more money."
You can see where that appears on the page there.
So now I'm gonna hit Create Page
and that's this blue button down here at the bottom.
It's cut off a little bit on my screen
but people get nervous here like,
"Oh, I don't want my page up."
This is not like launching a website.
The odds of anyone coming across your page
before it's fully done,
because if we look at it right now, right,
it's all this gray space, there's no photos,
the odds of somebody finding your page
unless you send it to them is very unlikely.
So you can safely just say create page and it will go up.
There's no other way to save as draft
or come back later or anything.
You have to at least take these first few steps.
So I'm gonna hit Create Page for Corey's Career Coaching.
It'll take a couple seconds in the background
depending on your internet speed, and now your page exists.
It's there.
Like I said, it's very unlikely
anyone is going to come across it.
So now we're gonna start putting in more
of our information,
and I recommend you fill out as much of this information
as you have for your business:
website, phone number, email.
That being said, it's all optional,
but if you want people to call you,
then definitely put your phone number in,
address if you're a local business.
Down here, you can choose your hours.
So Corey's Career Coaching, probably an online business,
we would just do no hours available.
You could do the always open,
but I think no hours available makes more sense
for most online businesses.
If you have specific hours though,
you click this third option, open at selected hours
and go through and just add an opening and closing time
for whatever days you happen to be open.
If you have multiple days
or multiple times that you are open,
like, for example, I've worked with restaurants
where they're open in the morning
and they close in the afternoon
and then they open again for dinnertime,
you can just hit this plus sign
and you can add opening and closing times
multiple for the same day.
So we're just gonna say no hours available for this page.
Next is the button at the bottom.
You can't see it on my screen
but you should see it on yours.
It's a blue Next button. Hit that.
Now we're gonna add a profile picture and a cover photo.
So your profile picture is this circle one
that's here in the middle.
And if you are a personal brand, this should be your face,
even if you are shy.
People connect with faces.
If you're a bigger company,
then it's usually gonna be your logo,
but make sure it's just your logo
and not a logo and a slogan
and all of this kind of stuff.
Because the majority of the time this shows up,
it's gonna be in a little tiny circle like this here
and on a mobile device, it's even smaller.
So again, you're looking for something
that's potentially easily recognizable
to go in that spot.
Now I am not Corey, but just to keep us moving,
I'm just gonna grab a profile picture of mine
and throw it in there.
So I click Add profile picture, selected on your computer,
and it will upload it there into the circle.
If you don't like it,
you can click the delete button and then repeat the process.
Next is a cover photo and this is this big gray square here.
It's gonna sit at the top of your page.
And so with this, it could be a picture of your product
or your building if you're a brick and mortar
or it could just be another picture of you,
it could be a custom graphic that you made.
So this is my business page
and you can see the cover photo at the top
is something that I actually made custom
in a program called Canva.
If you're not familiar with Canva,
it makes graphic designers out of any of us,
and you can get a link for a free 45-day trial to Canva Pro.
They also have a free version,
but you can get that link in the description of this video.
And to get the proper sizing for that,
if you wanna do something custom,
I also have a video that is in the description
of this video that can help you make sure
you get the right size.
For this, though, I'm just gonna grab a picture
that I already have.
You can drag it over here to reposition it
if it didn't quite line up the way that you wanted.
Next option here is to add an action button,
and I would strongly encourage you to do this.
So every Facebook page has a message button
right here no matter what,
but you can also add a second action button.
So mine says "Sign Up"
and it's a chance to sign up for my daily social media tips
that I have at dailysocialmediatips.com.
So that is on my page.
So if you click add action button,
depending on your business, I'm gonna click Try it.
And there are all these different ones.
You have a book now, you have a start order
if you're, you know, for restaurants,
there's a view shop if you have a store,
tickets, send a message, call.
So think about what is the main thing
somebody would want to do
or that you would want them to do
when they land on your page.
And you can set that up in here.
So for example, if I said Contact us and I hit Next,
and it's gonna let me put in a link to my contact page
on my website, or wherever you wanted it to go.
If I said call now, it'll have me put in the phone number.
So definitely choose an action button for your page.
Now at the bottom, I'm gonna click Next again.
This pops up an option to connect your WhatsApp
to your page if you have one
and you want it associated with your page;
we'll skip that for now.
Next option is to invite friends.
So if you do this,
people will start seeing your page of course.
I would recommend doing this if you're ready,
but only invite people
that will actually like the content that's on your page.
What happens sometimes is we come in here
and we set up a new page and we click invite friends
and we just start inviting like our mom, our friends,
our aunts, our uncles, our cousins, nieces, nephews,
like everybody because we want it to look
like we have a lot of followers, right?
But if you fill the page
with people who don't like the content,
they're not gonna engage with the content,
you're actually gonna perform a lot worse.
So you're better off having 10 people
who will actually like the things that your page posts
'cause they could be potential clients or customers,
than having a hundred people that are just like,
"Yay, I wanna support you, Corey,"
or Jerry, or you know, whoever it is.
So I'm gonna skip that and go ahead and click Next.
These next two options are optional.
So page notifications on your profile,
this is where, if you're logged in just as your profile
instead of your business page,
you'll still see notifications for your business page.
I keep this turned on
because I like to be aware of those
and without having to go
and specifically check my page notifications.
But if you want to check your page notifications separately,
then toggle that off.
And then marketing and promotional emails about your page.
If you're brand new to Facebook
and you maybe want some good tips and things,
I would leave that turned on;
they send some interesting stuff.
If you don't want any more emails in your life,
then you can go ahead and turn that off as well.
Now at the bottom I'm gonna click this blue Done button,
and at this point you have created your new page.
Again, unlikely anyone's going to find it right away
so don't worry too much about that yet.
They'll offer you to take a tour of the page
which I'd encourage you to do.
But I'm gonna go ahead and just give you my own quick tour
because there are a couple of other things
you're gonna want to consider and set up.
So you can see here the profile picture shows up there.
We've got our cover photo, the name,
all of that is ready to go.
Two more things I wanna show you that a little more hidden
but it's important that you see these
'cause Facebook does not really prompt you for this.
So from your page, over here on the left,
you should see settings.
So I'm gonna click Settings
and then it brings up general page settings,
the name of your page,
so you could change the name of your page there
if you needed to, and then your username.
I strongly encourage you to set up a username
and I'll show you why in just a second.
But let's just call this coreyscareercoaching.
If it's available, it will say it's available.
So you can see username is available.
If it wasn't, it might make some suggestions,
or you might have to choose something else.
So two different pages could have the same name up here
but they cannot have the same username.
So I'm gonna go ahead and hit Save.
And now when you see username,
you see it says facebook.com/coreyscareercoaching.
So now you have an easier way to send people
to your business page.
So if somebody types in facebook.com/coreyscareercoaching,
it will take them right to your new page.
So make sure to grab the username you want right away.
And then the second thing to show you
is now that you have a business page,
if this is your first one,
and this is part of what Facebook calls
the new pages experience,
you can switch back and forth
between your page and your profile.
So by clicking on my picture up here,
you can see this is Corey's Career Coaching.
I can click see profiles
and then you'll see your other pages.
And then I'm gonna click my name here.
This is my personal profile
and this takes me back to my personal profile
so I can engage with my family and friends
just like I normally do.
If you wanted to go back to the page,
click on that, See all profiles, click your page again,
and it will take you back to engage as your page.
So now your Facebook business page is all set up.
If you wanna learn more about how to get more sales
and revenue and everything on social media,
make sure to sign up for my daily social media tips.
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You can also find that link
in the description of this video.
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