hello all this is devyani from freshersworld.com
Welcome to our video channel on jobs and careers
Today I will be talking about the career opportunities in DIGITAL MEDIA
With advent of technology and advancement of information dissemination, the world of
news and entertainment now is powered by the web. The career option in Digital Media is
a new concept that is slowly building up. It is a fast growing and expanding avenue
that has endless opportunities. It is important to understand that a digital
media specialist makes use of design skills and technology to design and produce content
that is used in websites and video games even in audio content, animation and special effects.
An aspirant can get entry level jobs with a bachelor or certificate program in digital
media that few colleges offer. A bachelor degree can be obtained in any stream but it
is important that the aspirants has excellent computer skills, dealing with troubleshooting
and knows to work with various software used in digital media firms and studios. Knowledge
of Flash, InDesign and Dreamweaver is a must for grooming a good career in this field.
The digital media or interactive media is basically a brand new job or career opening
where a professional uses technological interface along with content that is designed to inform
and attract viewers to a digital platform. It is about creating innovative, informative
and interesting methods to disseminate news or views or movies.
Various areas where profession are trained and gain expertise include gaming, digital
content management, advertising, mobile/wireless technology, social media platform as well as video and audio platforms.
Since the course is relatively new and upcoming
colleges and universities are integrating the digital media educational modules in master
and bachelors programs in mass communication courses, MBA with specialisation in digital
marketing or in animation schools that train in gaming and visual media.
Some of the well known educational institutes offering digital media programs are Internet
& Mobile Research Institute(Bangalore), Webnext Solutions(Lucknow), Google Digital Marketing
Course, Digital Academy India and Edukart (distance learning). There is Digital Vidya
which was Asia’s leading Digital Marketing training company and it was foremost to start
on Social Media Marketing course series in India.
Even NIIT in association with Digital Marketing Institute (DMI), Ireland provides a Certificate
in Digital Marketing program for students as well as Professional Diploma in Digital
Marketing for graduates and working professionals. Most courses are designed by experts from
well-known companies like Google, Yahoo, Microsoft and NIIT. These experts include all those
modules that are needed to be learnt and also upgrade the courses based on the changes prevailing
in the market or are expected to roll on in future.
Those who pass the courses can be employed for positions like web analytics, social media
managers or campaign strategists, website or search optimisation, e-commerce portals,
product marketing of virtual products. The scope to have independent career is wide since
many after being trained can start freelance work in gaming, content and social media marketing
to web related services. With adequate experience and financial backup one can start individual
ventures of design studios and content management firm. They can also become SEO experts offering
various digital marketing planning and implementation work.
For all the jobs and career overview on this growing sector students and professional can
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