- All right, welcome back to the channel,
Max Tornow here,
and in this video,
I want to talk about why you do not need to have a big brand
in order to generate your first income online.
We're sitting here in the lobby
of our nice little home office,
and I wanna talk about how to actually generate income
without a big plan,
without a big social media following.
And at the end of this video,
you will know exactly why building a brand
is the wrong way to get started.
And that's especially important
if you're someone who wants to start as an online coach,
as an online consultant
or online service provider literally from scratch.
Or maybe you're wondering how exactly that is done.
So if that is you,
this video is for you,
let's get started.
Have you ever wondered whether there's more to life
than a meaningless dead end nine to five job?
Have you ever dreamed about breaking free,
traveling the world,
making good money while not having to worry
that you could get fired?
My name is Max Tornow,
and I've attained that freedom
and I've attained that security.
No more office dress code,
no morning commute, no boss.
This channel is for you,
so here's to your freedom.
So the first thing I wanna talk about
is the so called validation trap.
And I see this a lot,
especially with younger people,
they say oh,
I wanna build a big brand,
I wanna get a lot of likes,
a lot of comments.
They're all in the social media world
where they think,
oh, the more people like my stuff,
the more subscribers or followers I have,
the better it is.
But ultimately those things are nice for validation,
but they don't necessarily translate
into high income per se.
Interestingly enough, I'm gonna give you two anecdotes.
With my very first business,
the dating advice and relationship advice business
that later on allowed me
to make multiple seven figures a year,
I actually made my first four figures
literally without anything.
I literally did direct outreach strategy,
which is also the strategy
we're teaching to our beginner clients,
meaning I would literally go on forums and Facebook groups
and directly message people that I could potentially help
to have them become my clients.
And that is how I made my first couple four figures a month,
which was really, really interesting.
And that was way before anybody knew me from my channel,
and so on, so forth,
which is quite interesting.
And the other interesting anecdote
is that especially nowadays,
I get some influencers who message me on the DMs
or via email and so on, so forth,
and they have literally millions of followers sometimes,
and they don't have money.
It's absolutely, I'm flabbergasted,
if that's a word.
I'm asking them often times,
"What would be your goal,
"in terms of revenue?
"How much do you wanna scale your business?"
And they say things like,
"Oh, $5000 or $15,000 or $10,000 a month would be great,"
and I'm like,
my beginner clients are making that with no brand,
with not even a website.
You have over a million followers
and you're not even making $10, $15K a month.
It's quite astonishing actually.
So anyways, don't fall into the validation trap
of thinking, oh,
I want to have a lot of people following me
and get nice comments and likes,
and stuff like that.
They don't necessarily translate into income.
They're nice to have,
it's definitely something you can work on
when you're a little bit more advanced,
but in the beginning,
not necessary at all.
What you should do instead
is master the basics of sales and marketing.
If you really think about it,
people that have built businesses before social media,
before web 2.0,
before the internet.
People that have built businesses 40, 50 years ago,
how do they build businesses?
Well, they literally mastered the basics
of sales and marketing.
Marketing includes who are you?
What are you standing for?
What is the value that you can provide?
The problem that you can fix?
Who is the person that can benefit from that?
Your ideal client, right?
What is their goal,
what have they tried,
what keeps them from reaching their goal,
what type of consulting coaching or service providing
would they prefer, right?
That is what basic level marketing means.
That does not include the Facebook Ads,
that does not include the content strategy,
that does not include all these fancy gimmicks.
You do not need those in the beginning at all,
in fact, in the beginning,
they're a distraction,
a waste of time,
or even worse sometimes,
a waste of money.
What does basic level sales mean?
Literally the most basic thing,
so making someone excited to be working with you,
making someone excited to actually give you money.
Not making someone excited to comment or like a post,
but to actually,
what we call,
vote with their wallet and trust you
so that you can actually get them the end result
that you can promise them or that you can show them.
And therefore, them actually paying you,
that is basic level sales.
And most people think,
when you talk about sales,
oh, you gotta be the sleazy salesman
and you gotta be the "Wolf of Wall Street" type of character
that is often being portrayed in Hollywood.
But at the end of the day,
being good at sales
is just understanding what the other person
on the other line needs
and helping them make a decision obviously,
a decision that is in both their favor and your favor.
They're getting your services
and they're paying you for that,
that is literally basic level sales and marketing.
And you want to get there.
And by the way,
if you haven't done so yet,
we have a very interesting podcast
regarding these basic level sales and marketing.
In fact, we also talk
a little bit more about advanced stuff.
My business partner, Nikita Gunkewitsch,
and myself, we were talking about this podcast.
We release several episodes per week on there.
Strongly recommend you that podcast,
we're gonna put a link down below.
If you feel like the YouTube stuff
is a little bit too surface level,
you wanna dive in deeper
where you have a little bit more hands on,
step by step instructions,
this podcast is for you.
People have been saying very good things about it,
so highly, highly recommend
you checking out our podcast.
Like I said,
link down in the description below.
When to use social media,
that's often a question that people ask me.
Especially because I get the irony
that I'm giving you this information
via the tool of social media.
We usually say it like this,
with our beginner clients,
get to your first 10, 15,000 dollars or euros a month,
and from there,
then what you do is you leverage social media
as a multiplier,
multiplier of that solid foundation that you have.
You don't use social media as a foundation,
you use it as a multiplier of the foundation,
which is basic level sales and marketing.
So imagine you're making $10, $15K a month already
simply via direct outreach,
you do not have a brand,
you're not wasting time on creating content.
You're making your $10, $15K a month,
and then you start adding some content on top of that.
It acts as a multiplier,
and a beautiful thing is,
as you're building the brand,
you already getting paid, right?
So on one hand,
you are a complete nobody
trying to build the brand out of nothing for months,
sometimes even years without getting paid,
without seeing a lot of results,
and on the other hand,
you're someone who's already built a steady business,
you have a small but a very steady client base.
People that refer you,
people that buy from you, again.
You're making your $10, $15K a month
and now you're building a brand.
You have money coming in,
you have stable income coming in,
you're secure, you're safe,
you're free already,
and now you're building a brand on top of that.
How much easier will it be for you
to post regularly on Instagram or YouTube
as you're already having a legit business,
as you already enjoy the safety,
security, freedom, comfort,
but maybe also the learning curve
of building a business from scratch.
And that is the beautiful thing,
and that's also again, like I said,
what we do with our advanced clients.
With quite a lot of clients that come to us,
they already make money and they say,
"Hey, can you help me
with the social media strategy to scale?"
We do that,
but also, some of our advanced clients
are beginner clients that came from the beginners,
right from the beginner's fear.
We helped them get to their first $10, $15K,
and then we helped them strategize a proper positioning,
online presence, website,
social media, including Instagram,
YouTube and so on, so forth.
And then also paid advertising.
And that way,
the beautiful thing about that is
you have a steady business,
a safe business,
and most of importantly a lean business.
You're not sitting on any costs as you're getting started,
you're making it the most lean possible way
with very, very low risk.
In fact, a lot of the people that are starting
with our beginner programs,
they still have a job,
they literally built their business
safely next to their job.
And what we usually say
is they're only allowed to quit their job
once they're making around three months consecutively
more money than at their job.
And then they can quit their job,
there was no risk involved,
there was no burning the boats,
like many people,
many gurus out there glorifying.
Not necessary, you can do it nice and safe,
you can do it step by step,
you can do it lean.
And that was definitely not how I've built
my very first business.
I was very much someone
who completely burned the boats.
I was young and stupid,
I was in the beginning of my 20s,
but ultimately a lot of the things that I've done back then
that I've kind of stumbled upon,
that I've interpreted from my mentors,
that I've pieced together for myself
are now the things that we're teaching our beginner clients.
Like I said,
the first four figures a month via direct outreach,
that's something that I've literally mastered back then
and now that's what we're teaching to our clients.
And if I think back at the journey,
even though I did not know a lot,
even though I did always have the feeling
of I'm not good enough.
Will people really pay me?
I managed to do it with my very first business,
make multiple seven figures a year with that.
Was able to buy all the nice things,
go on all the nice vacations,
drive all the nice cars and so on, so forth.
So I had all these things,
and it was an absolutely incredible journey.
And as I've gotten older,
I've started transitioning over into business consulting,
simply because it's my passion.
Because for me it was the next thing
that I wanted to teach,
and have I never taken that step,
I would have never been here.
I would have never arrived here,
and it feels very, very great.
And that's ultimately I think also something
that most people seek in their life.
They want to feel fulfilled,
they want to feel free,
they want to feel in control.
They want to feel safe.
They don't want to have to worry about the market,
the economy or losing their jobs.
They're their own boss,
and being part of that journey for my clients,
but even just for people who watch my social media content
and they're not our clients yet,
that's very, very fulfilling.
I'm very happy for them,
and I'm glad I can pass that on to many other people
building their own first online coaching service,
providing or consulting businesses.
So yeah, when you say you also want to get started
and maybe you have some worries or some doubts,
that is absolutely normal,
that's no problem,
you can book a free consultation call
either with me directly
or with an expert from our team.
The way this works,
there is a link in the description,
you can use that link to book the free consultation call.
You'll be talking to a real person on the phone,
not some automated bot funnel
or anything like that.
We're gonna be giving you really only implementable steps
on that free consultation call,
we're not gonna be giving you some generalized BS advice.
We've done it with literally 100s of clients before,
I've done it with both my businesses.
I've done it with my multiple six figures a month colleagues
for many, many years,
so I can't tell you that the process
that we're gonna be sharing with you is exciting,
but at the very least, it works.
As I said,
we've done it many, many times before.
So if you're someone that spends hours of hours
at a day job that doesn't really fulfill you,
maybe you think there's more to life out there,
then that call is for you.
If you already have a skill,
you wanna learn how to monetize it,
that call is for you,
link in the description.
If you already make some money,
but you wanna do it more consistently,
you wanna scale it,
that call is for you.
And yeah, ultimately what happens is you click that link
down in the description below,
it brings you to a page,
read through the page.
There's some more information for you,
and at the bottom of that page,
there's an application form.
You fill that out,
takes you one or two minutes to fill that out
and then you can book the exact date and time
when you want us to call you.
And like I said,
there's no hidden international cost whatsoever, so yeah,
thank you very much,
I really appreciate you watching,
and maybe talk to you soon.
- I I have now cracked $6K, $6000.
Things are going absolutely fantastic,
the key thing is just to realize 100%
and truly believe for yourself
that what you're doing,
the service you can provide to your clients,
the change you can provide to them
is so groundbreaking and so game changing to their life
that the money is that insignificant.
There's only one of you and there's a lot of them,
there's a lot of money in the world.
Keep doing it (indistinct).