- My name is Andrei Mincov.
I run a company called Trademark Factory.
As I was working in this,
really what I saw myself doing is
doing less and less trademark work
and more and more
CEO work, and marketer work, and sales guys work.
So basically transitioned from being
an intellectual property lawyer who
just has this entrepreneurial inkling
towards an entrepreneur who just happens to know
a thing or two about intellectual property
and really that's when
I met Dan
and that's when we started working close together
and that was a very interesting journey in the last
couple of years.
Instead of
trying a few things here and trying a few things there,
learning a piece here, learning a piece there,
right now it actually makes sense
because there's a strategy behind that.
It's more money that I've ever paid anybody,
for coaching, for consulting.
And when you're running a small business
every $1000 counts.
But I've stuck for almost two years and
it's getting only better.
There's a lot of layers to this and
I think that's what's brilliant about this whole set up.
The biggest deal for me
probably is just having the ability to ask questions
and to me that was the most difficult part.
I'm a lone wolf.
I don't need other people to be happy.
I don't need other people around me to feel secure.
So I was building my business
in that fashion,
it's always my decision,
it's always me trying to figure things out.
And often,
I realized that I'm
I'm struggling finding a solution,
making a decision over things that
I can't objectively gage.
I can't
figure it out.
And it would involve me for days, sometimes weeks.
Do we do this or do we do that?
And I would make those decisions eventually and
some of them were right some of them were wrong but
what I find now is that
by asking questions to somebody who's not
inside the business but knows the business well enough
it just makes the decision making process so much
faster and so much better.
So far in two years,
there's not been a time when I asked him a question,
and some of those questions are very specific,
even industry specific,
there's not been a time when Dan would say,
you know what?
I don't know go ask somebody else.
He would always have
an opinion
and he would always have the experience to back that up.
And I would say 95% of the cases those,
those ideas were absolutely on the money.
And when we realized that something was not working,
Dan, what are we doing?
Kill it.
Okay, done.
What I'm noticing is that
by being around all these successful people,
people who are growing,
to see their success it motivates me.
It's a process.
The growth is process.
It doesn't happen overnight.
It takes effort
and by seeing other people make those efforts
and get the results it basically tells me,
okay, you have to do this as well.
And it's working.
By being around the groups for so long
I actually get to give people a lot of advice myself.
And there's no better way of learning things
than teaching somebody.
One of the things that happened
after I joined,
I gave up my lawyer license
and
it was a big,
big decision for me
because that allowed me to actually become
the entrepreneur as I mentioned
more than just a lawyer who's trying to come up with
funky ways of selling their services.
So basically when I joined at that point,
like $20,000 a month seemed like
really good number.
I was very happy with.
And now we're doing 70,000,
around that.
There is growth.
I'm not stopping there,
there's a lot more to be done.
And like I said,
most of the focus lately has been just building the systems
that would allow to jump
to six figures a month.
And I think we're very close to getting there.
At the DLIC events, there's always sharing,
what happened in a quarter, what happened in a month,
and I just had the best quarter ever.
And then,
I thought the last quarter was great,
I just had another best quarter.
So we just keep growing.
If you break it down,
my wife again who's skeptical,
she's like, it's not that he's teaching you something
that's
super innovative
or unique.
Like, it's all out there.
I'm like, yeah, but,
it's all out there but I'm not learning it.
I'm not doing anything about it.
Where as
with this,
there's a structure that actually compels me to do things.
What I do is
every week I would
list the things that I want to accomplish,
break them down into very specific items,
and highlight three or four of them,
that these are the must dos.
These are the ones that I think if I've accomplished them
by the end of the week,
by the next call,
that would give me the biggest progress.
But they're also the ones that
are hardest to do.
They're the ones I don't want to do because
they're so hard to do.
So what I started doing is I started pledging $500
to other buddies in the power circle.
So, basically what I would do is,
so there's a list that we all share it's a kind of
Google Document,
with a list,
so the bolded ones,
and I would say, $500 to Jason,
$500 to Sindy,
$500, right?
And,
interestingly I have not once had to pay anybody
because
well first of all it's embarrassing to admit that
you failed, right?
And it's a lot easier to do it while,
you know, this task well I'll do it next week
and this happens with the non-essential tasks for me still
but for the essential ones, not once.
And I remember (laughs)
so we had our calls on Tuesday and
one week
there's this Monday, there's a time for the call and
I'm sitting there and I pick up the document,
I realize that I didn't do two tasks
and I'm like (groans)
First thought, should I just lie and say that
that it's been accomplished?
I'm like, who would I be lying to really?
And If I do that, there's really no end.
Right because then the whole point of the power circle
becomes useless
and I say okay,
$1000 to 500 to here, 500 to here.
And I post,
so I was the one responsible for setting up those calls
and I post a message on Telegram,
when are you guys joining?
And nobody's responding,
and I'm waiting, and I'm waiting, and I'm waiting,
and I'm like,
why is not anybody on this freaking call?
Right?
And I wait for another five minutes and I realize,
it's Monday.
It's not Tuesday.
I have a whole day
and I stayed up till like seven in the morning
on Monday night (laughs)
to make sure that by the time we have the call
everything was and it was done.
And the share was like,
if I had not pledged the $500,
I would never in my life come close to getting this done
and those were one of the most
useful things I've done for the business.
It's really about the
the outcomes rather than the investment I think.
Because
you can't build a successful business if you can't afford a
couple thousand dollars to invest in it really.
That's actually one of the things that I learned
as part of this.
That you need to
get used to spending money, to make more money.
You can't get rich by
by saving.
That's one thing
and I think really it just boils down to
how many,
how much improvement will need to happen in your business
to pay for that?
If you realize that it actually wouldn't take that much
to make it all back
then it makes sense.
He teach us how to get sales, right?
So if you're selling a $5 product
and you don't have a lot of sales yeah,
it's difficult to justify the
the investment.
So for us it's easy, right?
Basically my monthly pay is
one trademark that we do for somebody.
The way I justify this to myself is,
if I'm not getting enough value to sell one extra
trademark a month
then I'm wasting my time.
It's not just about the money, it's about
what am I getting out of this?
So,
I think it's less about the money really
it's more about the mindset
and what are you gonna do with that information
and with that access that we get.
I think that
if the primary question is
the money,
probably they're not ready.
That's really what I would say because
I see new members come in,
most of the time those of them who are
all about
who are really focusing on the
spending part,
they rarely stick.
They rarely get the value out of this.
So they have to see, why are they doing this?
And those that do they're like,
okay well, it's well worth it.
I mean look there's always
you can look at the value that comes from
the knowledge itself,
you can look at the value that comes from accountability,
you can look at the value that comes from asking questions,
you can look at the value that comes from just being around
people from completely different walks of life
and different industries.
I think it's all of that combined.
Of that, you know,
creates a two plus two creates seven experience.
And what everybody else has noticed,
it's not measured in dollars and cents
but
a lot of people who've known me
before and the one that just joined they say,
that
they perceive me as somebody who's a lot happier
and more relaxed.
And I think it's true.
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