So you have your Eventbrite account congratulations! now it's time to
actually start using it. Go figure, right? Stay tuned we're going to watch this video
and you're going to be interacting with me right here on your screen and we're
going to walk you through exactly how to set up an event on eventbrite.
I love using eventbrights. Not only to fill events, but to just bring people
together for gatherings. And if you've ever used eventbrite, you'll see
that everyone's using it for everything. From social gatherings, to announcements.
It's just top to bottom. A great platform to use. And here we're going to walk through
creating an actual event. So what I'm going to invite you to do is, go ahead and
pull up another screen right next to this video, just open up another browser
screen and you know, just set it right next to me, so we can walk through this
together. Because you're going to be watching my screen and doing it at the
same time. So if any point during this video, you feel like you want to pause,
you need to grab a graphic or grab a picture or anything off the file, do it.
Pause it. I'll be right here when you get back. So let's do this side-by-side. We're
going to walk you through A-Z on how to do this, okay? Okay, so you've got your
site up, you're going to www.eventbrite.com, make sure it's spelled correctly.
Eventbright's funny about that. Is in b-r-i-t-e not b-r-i-g-h-t, okay? So you can see...
you know, it even shows you where we're at right now. Check it out. We're in Lehi
Utah and eventbrite is so awesome because they're going to promote your event
for you, based on the analytics of the customers that are already there. I've
put on events, where people I came to it and found it organically not because I
promoted it or put an ad on Facebook, they just found more organically, because
I put my event out there. That's one reason that you' ll love eventbrite. Okay so
let's just walk through this real quick. And if your event is awesome enough,
they'll even you know show it right here on this a little preview space here. Okay
so let's go the magic buttons, top right, right over here, click create event.
That's your happy place, okay? It's always a good idea before you get started to
have your graphics, if you're using any art or any logos or anything you have
those just ready to go on your hard drive. So for this event, let's create a
very short succinct title. So let's say a Six Figure Mastermind...
Oh let's make sure that six is a six, not a karat. Double check. Six Figure
Mastermind money-making workshop. Now, keep in mind when you're creating a
title for your event, who's going to see it. Now this six figure mastermind
money-making workshop, it's a little bit descriptive. You know, you feel like if
you come to... if you were to see this, without knowing what Six Figure
Mastermind was or without knowing who I am, you can get a pretty good idea of
what this event is going to be all about, just by the title. However, if I were
blasting to general public, I would be more descriptive in my title. I would
say something like, 'how to make money to build your business to six figures."
Okay, that's obviously for entrepreneurs because it's about business building,
right? So keep in mind who your audience is, if this is going to just your list,
you can use a title like this. That's very clear and descriptive. But it's also
keeping in mind that they already know who you are. If it's intended for the
general public, be more specific, because you're going to
want to talk to your target audience right? So you have your target audience,
you know, what their likes are, you know what their dislikes are, you know what
their needs are. Most importantly, you know what problem you're solving. Include
that in your title, but make it short and succinct. Alright? you can do a location
on here. If you have yet to do a location, you can do TBA. You know, apparently
that's a real location in Salt Lake. Okay, so you can do TBA or you can put your
home or let's say that you're hosting an event at the library, you can
actually put in, if you spell it correctly, you can do the Salt Lake City
Library. Boom! and it actually has the address
auto field right there, powered by Google thank you very much.
And it'll put a map in there for you. Bonus! right? so it's got the map, it's got
the address. Everything's all filled out, you don't have to go looking it up. If
it's a public venue, it'll have all that information filled in for you, if it's a
non-public venue, like let's say you're doing an event at your home, you can
simply put in your address in there, it will remember it for next time. Alright?
You've got your location, now let's do your start and end time. Now, this is
cool. Eventbright's been really working hard on the back end, about making it
easy for people to put scheduled event times in. So let's say you're doing this
event, you know it's going to be once a month. You can actually schedule multiple
events, using a single event series. Meaning, you only have to do this once,
and you just click all the dates on the calendar that you want to use.
That's super handy, if you're doing repetitive events. For example, I know
that there's a concealed carry permit class that happens frequently here in
the Utah Valley. But it does happen at different venues and locations. They can
use this to schedule those multiple events. I know it's 40 bucks every time I
go, I know that if it was my event, I know the venue and location and time for each
one of those different events. And I can do it all, right here. If it's an
international event or a nationwide event, you can do the time zone
date and settings just ensure that you're in the proper time zone for
everyone's looking for your event. Especially if it's you know like a
webinar or something that's digital, you can definitely include that in in your
in your venue here. So if it's a digital event, you'll be able to have your HTML
put in so they can just click and get a reminder. So that's what makes eventbrite.
So great, you can use it for in-person events or you can use it for
digital web events like webinars or screencasts or whatever you happen to be
doing, a teleseminar or whatever it is. Eventbrite is great for that. Okay, one
thing eventbrite gets a little specific on, is your event image. Now eventbrite
does this because their platform is pretty much universal for all of their
events. Let me share with you just an example here, really quick. Let's
go to eventbrite.com and let's just click on an event that is already
happening in this area, okay? Let's say employer breakfast and seminar, okay? I'm
just going to click on this event. It's going to open up for me and oh, the events
ended. So let's click on an event that actually hasn't happened yet.
Utah Alliance 2018 spring meeting. When your event is done and posted. It will
look very much like this. It will have the same layout, same formatting and one
thing that I love that eventbrite does, is they'll take your image and put it
right here, but then will take a very blurry version of your image. It'll blow
it up and make it actually the background of your image. Which, you know,
it does a couple things. It creates a nice cohesive background, but it also
makes sure that your colors match. Which you know you don't need to think about,
but it makes it very appealing for the people looking at your webpage. Alright,
so this one, if you just take it as an example, the tickets have a ticket range
you can go for free or you can go for $75. It's got your date and time here
that will automatically add to their calendar if they want to do that, it's
got the location, it's got the refund policy, description is beautiful, they've
got nice bullet points, they've got a registration and a bitly shortened link
there and different tags. So again this is a good thing to do. If you've never
used eventbrite before and you want to plan an event. Open up an existing event
that's similar to yours, and just you know, copy and paste things that are
working obviously. You're going to change the information, you know to match the
specifics of your event right? But you can take these great ideas like if for
example, if you wanted to use these bullet points and they were relevant to
your event, you can just totally r and d, right? rip off and duplicate. Just you know make
sure they're relevant to your event. Okay so let's go back over to our event, right
over here and you're going to add an event image. Now I don't have an image for this
event right now, because this isn't going to be a real event and again I just left
the start time and end time, as it was auto filled. But throw an event image in
there and remember, to check right below the event image. This will give you your
pixel specifications. And you can usually use any photo editor to crop your image
or whatever you need to do to make sure it matches these specifications. But this
is... I can't even over stress how important this is to have your pixels
right in line. Now if your image is bigger, than these ratios, it will auto
crop it for you and you can determine where that crop is going to happen and
how it's going to look when done, but if it's pre-cropped and ready
to go, go ahead and just put it in there. You can also use Google to you know if
you're your event is generic enough and let's say it's a teaching
event, you can go to google and find a picture of kids raising their hands or a
teacher in the classroom. You can just find a free stock footage and throw it
in there, as long as it matches that ratio and it will fit within that window.
And it's super easy to do. Okay? Again no larger than 10 megabytes, it's
you know, not you want to overkill, right? Okay, event description. Use some compelling
text to share what your event is about. People want it short, they want it sweet
and they want it to the point. That's why I love this bullet point idea. One thing
to do is ask questions in your event description. So have you ever wanted to
grow your business to six figures? Okay? there's one question, then I would ask
another question. Maybe one that you know it's going to have to be relevant to your
content. Are you an entrepreneur? That's a fun one to spell. Okay, another question,
could be, are you looking to network with other professionals in your business? Okay,
I'd love to start out with these three questions because I'm addressing
specifically the problem that needs to be solved. So I'll ask the three
questions, then I'll tell about the event. I'll say come check out our event, we're
going to meet in this venue, with these many people and here's the three things
that are going to be taught. Obviously, those three things are going to answer
these three questions, right? And then you're going to give a bullet point list
of benefits. Just like you saw in this event right over here. This is a great
example. You know, topics for discussion you can
do that or benefits of the event or what you'll learn at the event. Just create
some kind of a bullet point that's going to share the features of your event. Okay,
then throw in your organizer name, one thing I love about eventbrite accounts
is that you can run multiple events with different organizer names. So I'll
have one account, for multiple aspects of my business. So let's say that I have a
joint venture partner, that's running an event with me, I can put their organizer
name in this base if that's relevant or I can have an employee put their
organizer name in this event space. So let's say, I have a business with
multiple aspects, I've got a marketing division, I can put their name in there.
I've got a customer service division, I can put their name in there and I don't
have to get brand new accounts. Very very simple. Organizer description just
follows right with your organizer name, and you can also put your links to
Facebook and Twitter in there. Now this is probably, the most important part of
opening up any eventbrite event is your ticketing, alright? Now we can do
reserve seating. Yeah, maybe but most of the times we
won't have to worry about that. My favorite thing to do is, just pick your
ticket here. You can do a free ticket, name your ticket, so you can say
earlybird or just RSVP, whatever you want to do. Your quantity of tickets, okay? You
can make sure that you're not over selling your event, unless that's your
model, which I can't imagine why that would be. Okay and that's pretty much it.
Okay, you can upgrade your eventbrite so this event for example, and they
have 0 to 75 and if I click on tickets, it's going to outline all of those
options to buy. So a non-member 75, a member is 40 and then I see these silver
gold and platinum memberships, they're the free versions. Okay and they've got a
tracking system so they can get all that figured out. I'm sure. At least I hope.
Right and that's because they have an upgraded eventbrite membership. Now you
don't need to upgrade, if you're not worried about having multiple different
ticket levels at your event. If that is something that you need to do, just go
ahead and upgrade your eventbrite account. But on the free version, you can
stick with just one version for your event. So if it's a free ticket, do that.
If it's not a free ticket or if you accidentally clicked free ticket, just
click the trash can, delete the ticket type and it will show you this bar again.
Okay, if I need to do a pay ticket to an event, just keep in mind that
eventbrite is going to charge you some fees, but that cost per ticket. You're
just going to have to roll that in and use that as an expense in your business.
It'll keep track of it for you, eventbrite will send you an invoice.
You can pay it and write it off as a business expense. Just be aware that you
will, not only have an eventbrite fee, but you'll also have a PayPal processing
fee. And that's going to be outlined in your PayPal account. Again, name your ticket
here, name your quantity available and name your price. So let's do an example,
you've got a hundred of them and it's $29.99. Alright, so the buyer total will
show $32.22, because it's that fee on there. So the buyer is going
to be paying part of that fee as it's set up right now. So, you'll be aware of
that, alright. If you want to have the buyer total be less, you can do a couple
of things. You can pass the fees on to your buyer and just change your price, so
their price out the door. If you really are, you know, if it's really important to
you that their price out the door is $29.99 or less, I would
do a price of $27.99 for example, and just you know modify the
price until it's that 29.99 out the door price. And you can just you know, $29.63
I'd be happy with that. It's close enough. If you're okay with
passing on the fees, you can change your price to...excuse me, another way to
eliminate those fees for your customers if you want to keep it that 29.99, is to
go ahead and absorb the fees. If you go down here to fees and you click absorb
fees, then you're going to be paying the fee and your buyers will still pay
$29.99. So there's a couple options. You can change your price, you can absorb the
fees or you can just pass the fees on and let them pay $32.22.
Okay, you know either way it works. It just depends on what you want the
customer experience to be. You can set these tickets sales to
start, at a certain date and time. You can set them to end at a certain date and
time and then you can allow a certain number of tickets per order. All of these
settings, most of them you don't have to worry about, but
double-check all of them as you're on your way through to make sure that it's
what you want your customers see. Again, an option to upgrade if you
want different ticket types in the same event, set your refund policy, you want to
set your additional settings and make it a public page or a private page
depending on who this event is for. And then, it's time to click the magic button.
Make your event live. And if you're not ready, just click save. You can go visit
it later, but if you're ready, click the magic button. Okay, and then this session
has inspired and that's totally fine. But that when you click that magic
button. Your events are going to go live and that's what its going to look like. It's got
your banner photo, it's got the beautiful pixelated blurry matching colors in the
background, it's got your tickets right over here, it's got the name, it's the... who
that events being put on by. Everything is listed right in here. Always
double check. And you know putting tags and if your event is a public
event, always put tags in there because people are going to say, "oh let's check this
out." And if let's say if they find another event that has the same tag as
yours and they click on the tag, it'll show them your event. Tags are super
helpful. It's kind of like hashtags on Instagram for that way. So this is what
your event is going to look like when it's done. Again, eventbrite is very very
easy to use. Their interface is very user friendly. Make sure you've got good
graphics on there and you have all your information on your event before you
click live, so that by the time your customer sees it, you're ready to go. In case
you got your first event up and running, be sure to check out our other videos on
how to link your PayPal to your event. So that you can make sure you get paid on
your events that your running. Hit that subscribe button and I see you
tomorrow.