>> STEP INTO ANY CROSSFIT GYM AND THIS IS USED BY ANY OTHER CROSSFIT BANDS.
IT IS NOW BASED IN BOSTON.
>> WE BUILT IT OUT OF THE HARVARD INNOVATION LAB.
THIS WILL KICKSTART KICKSTARTER THE COMPANY.
>> THIS IS A CAPTAIN OF THE HARVARD SQUASH TEAM.
HE BECAME DETERMINED TO FIND A WAY TO IMPROVE HUMOR AND PERFORMANCE WHILE IN COLLEGE.
>> I WAS THE ONE THAT USED TO OVER TRAIN.
I GOT INTERESTED IN HOW YOU COULD PREVENT OVERTRAINING.
HOW COULD YOU ULTIMATELY PERFORM BETTER AS AN ATHLETE?
THIS IS A TRAINING AND >> IT MEASURES HEART RATE, HEART RATE VARIABILITY, SKIN CONNECTIVITY, THE TEPID AND ACCELEROMETER.
>> THAT MEANS THAT IT KNOWS WITH INCREDIBLE ACCURACY WHAT IS GOING ON IN YOUR BODY, HOW HARD YOU ARE WORKING AND RECOVERY.
>> COACHING, WHAT ARE YOU SUPPOSED TO DO?
IT CAN’T TELL YOU WHAT YOU SHOULD DO TODAY TO BE A BETTER VERSION OF YOURSELF.
THE GENERAL IDEA IS TO WORK REALLY HARD.
I THINK THAT IS REALLY EASY TO OVER TRAIN.
>> THIS IS HOW RECOVERED SHE IS.
>> IF I HAD A LONG DAY OF TRAINING PLANNED AND I WAKE UP WITH 40% RECOVERED OR LESS, I CAN ADJUST FROM THERE.
THIS IS HOW HARD YOU’RE WORKING.
YOU CAN PROGRAM IN AN ACTIVITY AND THAT THE DEVICE DETECTED ONCE YOU BEGIN.
>> STAR ACTIVITY.
>> WATCH YOUR -- START ACTIVITY.
>> BEFORE, I WAS NOT VERY AWARE OF HOW IMPORTANT RECOVERY WAS.
THAT IS THE BIGGEST THING IT SHOWED ME.
>> TWO OF OUR FIRST -- >> THE CUSTOMER BASE IS RAPIDLY EXPANDING.
>> THEY ARE TRYING TO OVERCOME THE STRESS, THEY’RE TRYING TO GET MORE SLEEP, THEY TRAVEL A LOT.
SURGEONS, DOCTORS, COPS, FIREMEN.
>> THE BAND IS MEANT TO BE WORN ALL THE TIME.
QUITE THE BATTERY SLIDES ON.
>> WEARING THIS FOR 40 MINUTES GIVES YOU A BATTERY LIFE.
>> BECAUSE YOU NEVER TAKE IT OFF, AESTHETICS ARE IMPORTANT.
THERE IS A MYRIAD OF COLOR AND FABRIC CHOICES.
>> WHICH BAND DO YOU LIKE THE MOST?
>> YOU CAN GET IT ON WHOOP.COM.
THIS IS PUBLICLY AVAILABLE.
>> REMEMBER TO OPTIMIZE YOURS, PLAY HARD BUT ALSO SLEEP.
>> WEARABLES SUCH AS WHOOP ARE THE NUMBER ONE FITNESS TREND IN