Unknown: Hey, everyone, thank you for tuning in. And in this
video, we're going to do something a little bit
different, I want to kind of kick off a brand new series,
where every month I'm going to kind of take you along on the
journey of growing a YouTube channel. And we're start using
this very channel right here. And we're gonna dive into the
stats, kind of look at everything, and use this very
first video as kind of the benchmark of kind of where we're
starting from. And then every single month, we'll check back
in after that the month has ended. And look at the stats for
that month. On this I just want to take you along on the ride
and kind of show you and give you kind of a behind the scenes
of what it's like to start to grow a YouTube channel and how
you can kind of read some of the stats in order to get your
channel to figure out what videos to make in order to get
your channel to grow. And so like I said, we're going to
we're going to actually use this channel right here. I do. I run
a few other channels as for different people for different
businesses, so I eat I will occasionally in some of these
videos drop in and show you some stats here. But I want to set
the benchmark and this will kind of be the main one that we use
moving forward. And no, it is not a brand new channel. Some of
you might have been following me for years, but it pretty much
has been a dormant channel. There hasn't been a lot of
activities. Like if you go down and even scroll to some of the
uploads you can see I did have one here in March.
And we'll talk about that. That's
the only video that was released in March. So that will give us a
little bit of stats here. And then I did have one two months
ago, and then I streamed another one two months ago. But really,
besides that, it has been a while since there's been any
activity on this channel. There's a few unlisted ones in
here. But otherwise, the last real big one to be released was
the what's next one, which happened in October, which was
five months ago from this point from what we're going to be
looking at. So let's jump in and kind of show you what the stats
are for March here. And in March, you can see, first of all
this is in case you don't know, this is the overview page of
your channel analytics. I really like the way the new studio kind
of lays all this out makes it very easy to kind of figure out
what's going on and what you can do to actually grow your
channel. super helpful, really glad we have this. So you can
see also, there's a little panel over here for kind of real time
data. This is going to actually be slightly skewed from what
we're looking at, we're not going to pay attention this
right now because it actually is April 13. When I'm finally
recording this, I've been meaning to for a while but then
now that everyone's kind of staying at home right now got
finally got a chance to catch up on a few other client projects,
and is able to jump in here and record a video for you. And now
we're gonna be doing this every single month. Moving forward. So
you can see here is the one video that was launched in March
is all about just a quick one about canceling live events,
because I do live streaming for in person events. So I wanted to
put a little message out there for people in case they're
looking of how they can still make their live events happen.
So here
is the actual page where I get
all of the data from. I also really like to use the app on my
phone. It's just a quick way the studio app, you get to see all
the stats and all the analytics, and it's a really easy interface
to work with. So I really like to kind of use both of these in
combination. And what I do is I actually go through and create
a little Google Sheet here
with all the
stats so I can kind of track everything. See we have kind of
the month across the top here this year. And then in views
watch time in minutes and additional subscribers. So you
can see kind of what happened in March we had 1178 fuse 3118
watch time, minutes and 10 additional subscribers. And I
also have kind of a running total for the year. And then I
have a lifetime total. And so you can kind of see this page is
starting out with on this journey you're starting out with
me with 254 videos. Now some of you might be asking, maybe
wondering just how many videos how much content is already on
here. And there's actually quite a few videos a bunch, as you can
see here a bunch wrong listed because they had to do with like
clients stuff. But if we scroll all the way down to the bottom,
we can see there is about 130 videos right around there. So
that kind of gives you an idea of how many videos are on here.
Again, a lot of for clients though, or they're just unlisted
videos for different products or different things I was doing.
Where they're not going to be shown so some of this
and a lot of them are very different than the actual
content that's going to be happening here moving forward.
So it's going to be interesting to kind of see everything grow
and progress and change, because we're kind of starting out on a
clean slate here. So let's dive back in check out so first of
all, I just wanted to show you kind of some of the new style of
content that's going to be coming out. And the ones we're
really going to pay attention to the live event cancelled
Coronavirus, one is a little bit of an oddball. But you can see
that had 25 views 13 likes and then there's also this one here,
this is going to be a little bit more simple Pro, a live
streaming gear. So this is kind of what I use, I kind of broke
down everything. That one was released back in January, we're
going to see more and more of those kinds of videos moving
forward. And then there will be a few live videos. This was
actually live streaming presentation I gave back in
January as well. Now let's jump back into the day. And look,
let's look here at the sheets. So you can kind of see where the
totals are with lifetime are.
And this is,
I always like to do a little section of top videos by watch
time, minutes, and then top videos by views for lifetime.
And I just kind of update this every single month, and in with
the totals for right there. So these are actually the totals of
today, April 13. And so you can see a lot of the videos that are
doing the best are ones from a while ago before it was really
talking about podcasting and a lot of that has kind of fallen
off. I'm not going to be doing a lot of podcasting content. I
will be kind of a little bit but mostly we're going to talk about
YouTube strategy. We're going to talk about live streaming and
then we're going to talk about videography, and probably dive
in specifically to products such as
like cars and other things like that.
One piece that is kind of interesting, you're going to
notice I can show you this in a second. But how to schedule a
Facebook Live is now by views in the top videos of lifetime,
which is pretty cool. And something that if we, especially
next month, I can already tell you we will have, it's helping
to make some decisions because as you can see right now today
it is getting or in the last 48 hours, it has gotten 22 views
just on that video, which puts it at least tied for second. And
in terms of top content for me. And you can even see here in
this is just this last 28 days that we don't forget to switch
it Don't wander
and we don't want April we want March.
So there we go. But you can even see here it is third right now,
that video. So that's going to help inform some of the content
that I'm going to be making Hear in April before the end of
April, we'll also look into that a lot more as we move forward.
This one, you know, super short here, I'm going to kind of run
through you and show you where we kind of are for every single
number. I won't normally do this, but I want to give us a
good solid benchmark. And we're going to use March as our
benchmark month, March 2020, as that benchmark, and then you can
kind of progress with me through this journey.
So you can see we have
1178 views,
which is more than we typically have for this period, you can
kind of see the, the range is normally 560 to 700. That's
mostly dormant. Yeah, normally, this channel hasn't been doing a
lot like there's probably been at least a year where there's
maybe one or two videos uploaded,
that were live and to the public.
And then here you can see watch on hours. 51.8 Which is right
around our typical range, we're not really increasing there
because you can see it's at the higher end of the range but that
the range is 55 hours at the top end. We also gained 10
subscribers, which is really great. I really enjoy that.
Let's click on the watch time so you can see kind of the chart
there. And this channel is not monetized we do not have the
4000 watch hours we do not in a year and we do not have 1000
subscribers yet we have 254 at the time of recording. And here
is the top videos you can see improving your video quality for
Skype which makes sense with what's happening now this has
been a top video.
Anyways for me.
released back in January 29 of 2016. This one has always been a
great one. How to create content for your podcasts. It's really
good video still. These are a little bit older. Now at this
point we're in 2020. So this is five years old, four years old.
Still both high quality I especially really recommend
checking out the how to create content for your podcast for
you, everything still applies. It's a great one. This one I
actually mentioned that I've noticed a big increase on this
one, just recently, but also, the interface has changed. So
now it's time to re record that. So I'll be releasing a video,
hopefully, maybe even this week on how to schedule your Facebook
Live Stream. And then this one has been promoted by Ray a lot.
So it's continued to kind of be one of the top podcasts. So you
can kind of see here I'm just gonna quickly run through these
you can kind of see where they all are. This was these two were
recorded, the most recent with this being just in the month of
March. Alright, let's jump into Reach, reach, just over 10,000
impressions. click through rate. This is a good one to kind of
notice You can see we're up a little bit. So it was in the
previous time period, we were at 6.2%. And now we're at
6.6%. So that's good.
views, unique views. Let's click on each of these views, unique
views. And then you can see traffic sources, mostly from
YouTube search. That's probably what that's what we're gonna be
going forward to kind of drive a lot of that eventually I want to
start getting in the suggestion and browse. But here at the
beginning, it's probably mostly going to be search, and right
now searches 50%. So that makes a lot of sense. You can see kind
of the funnel here and what that looks like. And then Google
searches the top external one. That's probably always the way
it's going to be.
That's interesting sleep.
Very interesting.
But then let's jump into your suggested videos. You can see
the scheduled live stream has been the most suggested one. And
then Google Search definitely Facebook Live Facebook Live.
That has definitely been the top YouTube search term. Show me an
engagement area engagement washed up hours worth 52 which
is up slightly average view duration is down to 238. So it's
down a little, very high average view duration, they're not sure
what people are watching. That's a nice little spike.
And then you can see top videos by watch time hours in March
or schedule a live stream that way up there. top end screen
videos
and we have no clicks on a new
podcasting challenges the top playlist, which makes sense so
yeah I'm not going to be taking any of these videos down. Even
though a lot of them aren't going to be super relevant to
the direction the channels going tangibly tangentially relevant
to the direction that channels going. But we're going to
absolutely be focused on some more things. So you can notice
we have a nice little increase of unique views, probably due to
most people being ordered to stay at home during this time
period.
Average views per
viewer are down slightly. I don't pay a lot of attention to
some of these numbers.
subscribers, that's nice. That's good to see.
And then most of our watch time comes from non subscribers
and then
make no revenue because we were monetized before the partner
ship changed, because I've had this channel for quite a while.
Let's go check that out. Once. Let's see when it This channels
first started going all the way down here and we are going to go
to showing 50 and then we're going to go to this page
are still not there yet.
Look at that a lot of them are unlisted.
Let's see if we can find
there we go.
last page. So 2014 this channel started. And again, these are
all going to be unlisted videos. They're private videos. unlisted
ones that where's our first public one? Here we go. This is
the first public one, february two 2015 so there that kind of
gives you a little inside peek. And again, this is something
we're going to be doing here every single month at the end of
the month. So the next one will come out early, early May, where
we'll talk all about April's stats, and we'll go from there.
From here, we're gonna start diving into specific areas and
how to make specific decisions based off of the stats are seen,
I just wanted to get the big overview of the current state of
the channel. So be sure if you want to follow along on this
journey, be sure to like this video and subscribe to the
YouTube channel, you're gonna be able to follow along on the
journey of growing a YouTube channel, as well as when we dive
into a lot of videography content, a lot of live streaming
content, and I'm really going to be taking you into just how you
can continue to grow your YouTube channel and improve your
video skills. So be sure to like and subscribe and I'll see you
in the next video.