- Choosing how to market yourself can be difficult
and confusing for small businesses.
- There are so many options,
social media, ad banners, email marketing, SEO.
It's hard to know where your money is going to work best.
- Don't ignore print.
It continues to get results,
even with all the digital alternatives,
it remains a great return on investment.
- And one of the hardest working bits of printed
marketing collateral around is the tri-fold brochure.
Stick around and we'll show you how to make one
in under 10 minutes.
(soft music)
Hi, I'm Maddy.
- I'm Jo, and we're design educators at Canva.
- We're releasing new videos every week
on the Canva channel.
So, make sure you subscribe below so you don't miss out.
- So, Maddy, what's so good about tri-fold brochures?
- Well, they live in that magic place
between the brevity and impact of a postcard
and the storytelling capacity of a booklet.
- I love them, because you can fit so much
into a small asset.
There's space for a big, bold, eye-catching cover
and space to talk about your business' story
or products or both.
- The simple tri-fold design is actually brilliant
from a design perspective.
It gives you six different areas to utilize,
which makes it easy to break up content and fit heaps in.
Or you can combine different areas
for a larger, more impactful visual.
- I also love how the tri-fold brochure
reveals information to you.
It has a cover.
This then opens up to a spread,
which you can then further open to a full-size page.
So, it makes it really easy to plan an audience's journey
through the information.
And you still have another panel on the back,
perfect for a clear call to action,
relevant links or contact information.
- Yeah, there's really so much you can do
with a tri-fold brochure.
So, shall we jump into Canva and start building one?
- Let's do it.
- Cool.
If it's your first time designing a tri-fold brochure
and you're not sure which direction to go,
start inspired with a template.
- Canva templates are a game changer
for those just starting their design journey.
They offer a guiding hand, inspiration for ideas
and they'll show you design theory in practice.
For experienced designers,
they offer a shortcut with existing design elements,
you can jump in and customize them to suit your needs.
- [Maddy] Yeah, that's right.
So, Jo, give me a client to design for.
- Off the top of my head? - Yeah.
- [Jo] How about... Dentistry?
- [Maddy] Okay.
- [Jo] I'm thinking Smile Dentists.
- [Maddy] Perfect, okay.
I'll grab this template.
It's for a medical center, but I'll show you how
you can quickly modify it for what you need.
One thing about brochures that can be confusing,
is the order of the panels.
- And if you're not careful, you only realize
once you've printed and folded them
to find out that your front cover,
isn't actually on the front.
- Yeah, it's a bit counterintuitive,
but the front cover is the right panel on the top page,
the back cover is the middle panel
and the left panel is the inside flap.
The bottom page, from left to right
is all the inside pages.
That's the easiest to remember.
- [Jo] It can be a good idea to number your panels
while you're designing so you can keep track
of what information needs to go where
and to make sure the order and flow makes sense.
- [Maddy] Yeah, while the front, back and flap
are more defined areas,
the inside pages can be treated as three distinct panels.
Or you can play around with different arrangements,
like treating the inside as one huge collective spread.
So, Jo, what's your typical process
for customizing templates?
- [Jo] I start with text, I move onto imagery,
and then, I look at whether I need to use
other design elements to create balance
or fill in any gaps in the design.
How about you, Maddy?
- Yeah, for print assets, I agree, balance is so important.
So, I'll make sure there's enough negative space and flow
between the text, while maintaining visual balance
across the brochure panels.
(soft music)
One thing I wanna do is move the "Our Services" section.
So, I want it to be on the first inside flap
you see when you open the cover.
- [Jo] That makes sense.
It's probably what the audience really needs to find out.
- [Maddy] Yeah, so putting it here means
it sits across from the "About Us" panel.
It's really showing why the dentistry is the right choice.
(soft music)
- [Jo] I love the picture you've chosen.
(Maddy chuckles) - [Maddy] Thanks.
Again, because of the way the tri-fold works,
the audience will only see the dentist and the bear.
Their curiosity will get them to open it up
and we'll see what's really happening.
Here, I think I'll add in some of the smiling team too.
(soft music)
- [Jo] Nice, it doesn't take long to customize, does it?
What about the back? It looks a bit empty.
- [Maddy] Yeah, sometimes it's good
to leave some space on the back,
in case the client needs to add some additional information
that might change periodically, like specials for example.
Or if there are a number of practices,
you might leave space so they can stamp
their individual contact details.
- [Jo] Back covers often get forgotten,
but there's a 50% chance that it might be the side showing
when the brochure is put down.
- [Maddy] Yeah, that's right, good point.
So, okay, let's put some customer quotes
and endorsements on the back.
- A question I get asked a lot about is image usage rights.
If you're using someone else's images,
check that they're licensed for print assets
to avoid any headaches after you've gone ahead
and gotten the brochure printed.
- Yeah, and alternatively you can utilize Canva's
expansive image library,
which is full of royalty free images.
There are some images in Canva's library
that you need to pay to use.
You'll recognize them,
because they have a little crown next to them.
- [Jo] Pro users get access to these,
but you can search from the "Elements" tab
and apply filters that only show the free to use options.
- [Maddy] Yeah, and I love that you can filter
using a color too.
This will only show you photos
that are primarily using this color.
I feel like blue is common in dentists.
So, what about if we select orange?
- [Jo] Oh, that's cool.
That'll make it much easier to find images
that match your branding.
- So, there we are.
A brochure for Smile Dentists is ready to be printed.
- Canva makes printing your brochure super easy.
You can customize and print directly from the Canva editor.
Can I show you how?
- Yeah, sure.
- In the top right, click print tri-folds.
Make sure you choose double-sided,
select your finish, matte, gloss or uncoated
and think about how the brochure is going to be used.
If you need to write on it, or put a stamp on it,
you don't wanna choose gloss.
Put your quantity in here, then click continue.
Next, Canva prompts you to proof your design
to check its print safe.
- [Maddy] This means checking your edges,
so just making sure there's enough safe space
around those edges and proofreading your text
for any errors.
The aim is to make sure you are not sending something
off to print that has mistakes on it,
that's costly and frustrating.
- [Jo] Fill in your shipping details
and then complete payment for your printing.
And that's it.
It'll turn up on your doorstep in no time.
- As you can see, playing with printed assets
can be a load of fun.
Canva helps take the confusion and fear out of it,
so you can focus on really selling
the benefits of your business.
- Whether you're a dentist or any other business,
tri-fold brochures really allow you to get a lot
of information across to your prospective customers
in a cost-effective and visual way.
- Yeah, Smile Dentists, Jo, where did you come up with that?
- Well, you put me on the spot.
I, I almost said Egyptian Museum Exhibition.
- Oh, that would've been pretty cool, actually.
- Oh, next time, next time.
(soft music)
- Thanks so much for watching.
Remember to like and subscribe to get notified
when more Canva content becomes available.
Maybe, I'll get the chance to give Jo the brief next time.
- Sure thing.
Keep watching for more tips and tricks
and happy designing.