>>>
>>> IF
>>> IF YOU ARE A COFFEE LOVER, BUT YOU GET A LITTLE
OVERWHELMED LOOKING AT THE
DIFFERENT TYPES OF COFFEE BEANS
OUT THERE YOU ARE NOT ALONE.
HERE TO HELP US DEMYSTIFY THE
COFFEE BEAN IS ALLIE KRAFT FROM
SEATTLE COFFEE GEAR.
THIS MUST BE A GREAT JOB.
>> OH, YES.
>> YOU ARE ALWAYS PUMPED ALL
THE TIME.
THE TIME.
THE TIME. >> DEFINITELY.
>> DEFINITELY. I HAD TO FIND A JOB THAT SUITED
MY COFFEE ADDICTION.
HERE WE ARE.
>> EXELAND.
>> EXELAND. TELL ME A LITTLE BIT ABOUT
CAN'T MAKE IT A 101, THE BASIC
PROFILES OF TASTE FOR COFFEE
BEANS.
BEANS.
BEANS. >>
BEANS. >> ABSOLUTELY.
>> ABSOLUTELY. WE LIKE TO BREAK THEM DOWN INTO
A COUPLE OF DIFFERENT
CATEGORIES.
CATEGORIES. SOME EXAMPLES WOULD BE BRIGHT
AND FLORAL, RICH AND SWEET,
BALANCE, OR AN EARTH AND SMOKE.
OR EVEN SOMETHING FRUIT
FORWARD.
FORWARD.
FORWARD. IT WILL BE REALLY DEPENDING
UPON WHERE IT'S GROWN, HOW IT'S
PROCESSED, ROASTED, LIGHT,
MEDIUM, DARK.
MEDIUM, DARK. ALL OF THAT CONTRIBUTES TO DISK
DIFFERENT TASTE PROFILES.
WE LIKE TO TRY EVERYTHING AND
PUT THEM IN THOSE CATEGORIES TO
MAKE IT EASIER.
>> AND YOU LET US TASTE.
>> EXACTLY.
>> EXACTLY. >> WHICH IS REALLY IMPORTANT,
BECAUSE WE CAN GO IN, IF YOU
SAID WHICH ONE OF THOSE TO A
LIKE I WOULDN'T KNOW UNTIL I
TASTE IT.
TASTE IT.
TASTE IT. THAT'S A GOOD THING.
WE WILL START THERE, THE
TASTING IS REALLY IMPORTANT.
WHAT MAKES THESE ROASTS TASTE
SO DIFFERENT?
SO DIFFERENT? >> ABSOLUTELY.
>> ABSOLUTELY. WHERE IT'S GROWN, FOR SURE.
EACH COFFEE IS GROWN IN
DIFFERENT WHAT WE CALL ORIGINS.
DIFFERENT COUNTRIES AND
DIFFERENT ELEVATIONS.
DIFFERENT ELEVATIONS. ALL OF THOSE THINGS GO INTO
MAKING THE COFFEE TASTE LIKE IT
DOES.
DOES.
DOES. THE
DOES. THE ROASTERS WILL GET IT AND
DECIDE THIS TASTE GREAT ON ITS
OWN OR MAYBE WE WILL BLENDED
TOGETHER WITH SOMETHING ELSE TO
GIVE YOU SOME DIFFERENT FLAVORS.
SO, ALL OF THAT GOES INTO IT,
PLUS THE WAY YOU PREPARE IT
WILL DEFINITELY IMPACT THE
TASTE.
TASTE.
TASTE. >>
TASTE. >> IT MAKES A BIG DIFFERENCE
>> YES.
>> YES.
>> YES. >> WHAT WE CHOOSE IF WE ARE
JUST LOOKING FOR A CUP OF
COFFEE AS OPPOSED TO AN
ESPRESSO.
ESPRESSO.
ESPRESSO. THOSE ARE DIFFERENT WORLDS.
>> RIGHT.
>> RIGHT.
>> RIGHT. IT'S REALLY UP TO THE PERSON
AND WHAT THEY LIKE.
LET'S START WITH WHAT MOST
PEOPLE LIKE, A VERY TRADITIONAL
ESPRESSO.
ESPRESSO.
ESPRESSO. IT WILL BE SOMETHING DARKER AND
BE ABLE TO HOLD UP IN MILK IF
YOU LIKE MILK IN YOUR COFFEE AS
WELL.
WELL.
WELL. TYPICALLY, FOR DRIP COFFEE GO
FOR SOMETHING A LITTLE MORE
MEDIA MORE LIGHT.
IT REALLY DEPENDS ON THE
PERSON.
PERSON.
PERSON. >> YOU JUST HAVE TO EXPERIMENT.
I'M ALL FOR THAT.
>> EXACTLY.
>> EXACTLY. >> LET'S TALK ABOUT GRINDING
BEANS.
BEANS.
BEANS. THIS IS COMPLICATED.
A LOT OF PEOPLE JUST BUY GROUND
COFFEE BECAUSE THEY AREN'T SURE
WHAT TO DO.
TELL ME WHAT WE ARE SUPPOSED TO
THINK ABOUT.
THINK ABOUT. >> WHEN YOU GET WHOLE BEAN
COFFEE YOU ARE SAVING THE
FLAVOR.
FLAVOR.
FLAVOR. AS SOON AS YOU GRIND YOUR
COFFEE YOU ARE STARTING TO LOSE
SOME OF THE FLAVOR CAPTURED IN
THE BEEN, JUST BECAUSE IT
STARTS TO OXIDIZE.
WHEN YOU GRIND IT FRESH THERE
ARE DIFFERENT GRIND SETTINGS
FOR EACH WAY YOU PREPARE YOUR
COFFEE.
COFFEE.
COFFEE. FOR ESPRESSO IT WILL BE
DIFFERENT THAN TRIP OR VICE
VERSA OR ANY OTHER TYPE OF
METHOD.
METHOD.
METHOD. IT'S IMPORTANT THAT YOU HAVE A
GRINDER THAT WILL DO THE KIND
OF GRIND FOR YOUR TYPE OF
BREWING.
BREWING.
BREWING. YOU HAVE TO CHOOSE THAT RIGHT
GRIND.
GRIND.
GRIND. THE GRINDER YOU HAVE BE
IMPORTANT FOR THAT.
>> OKAY.
>> OKAY.
>> OKAY. SHOW ME SOME EXAMPLES OF HOW
YOU WOULD GRIND THE BEANS.
>> FOR EXAMPLE, I GOT TWO
GRINDERS OVER HERE.
I HAVE HAND GRINDER IN FRONT.
THIS ONE WOULD BE PRETTY GOOD
FOR TRAVELING OR BUDGET. YOU
COULD DO DIFFERENT GRIND TO
SETTINGS.
SETTINGS.
SETTINGS. YOU PROBABLY WANT TO DO
SOMETHING LIKE A DRIP COFFEE IF
YOU'RE GOING CAMPING OR
SOMETHING.
SOMETHING. SOMETHING LIKE WHAT I PREPARED
OVER HERE.
OVER HERE. >> THAT'S NICE AND LITTLE.
>> EXACTLY.
>> EXACTLY. COMPACT.
COMPACT.
COMPACT. WE CAN GO ALL THE WAY UP TO
SOMETHING LIKE AN ESPRESSO
GRINDER, WHICH WILL BE MORE
FINE-TUNED AND MUCH MORE ON THE
FINE RANGE OF THAT AS WELL.
THIS ONE WILL BE MORE FIT TO DO
VERY FINE TUNES AND SMALL
ADJUSTMENTS.
ADJUSTMENTS. >> SOME DECENT GRINDERS ARE
BUILT INTO MACHINES NOW, RIGHT?
>> EXACTLY.
>> EXACTLY. THIS MACHINE IS A KARINA AND IT
HAS THE GRINDER BUILT-IN,
BECAUSE IT'S CALLED A SUPER
AUTO.
AUTO.
AUTO. IT
AUTO. IT WILL BE EASIER TO MAKE YOUR
COFFEE.
COFFEE.
COFFEE. YOU PUSH A BUTTON AND GRIND AND
IT DOES IT ALL FOR YOU.
>> THE GRIND, WHETHER IT'S
FINER OR MORE DENSE, HOW DOES
THAT CHANGE THE TASTE OF THE
COFFEE?
COFFEE?
COFFEE? >> GOOD QUESTION.
A COARSER GRIND IS GOING TO DO
WHAT WE CALL EXTRACT SLOWER, SO
IT'S NOT GOING TO GET THROUGH
THE COFFEE, THE WATER IS NOT
GOING TO ABSORB AS QUICKLY AS
IT WOULD FOR A FINER GRIND.
A FINER GRIND TYPICALLY MEANS A
STRONGER TASTE OR A LITTLE BIT
MORE EXTRACTED IS THE WORD THAT
WE WOULD USE.
A MORE COURSE GRIND WILL BACK
UP THE FLAVOR.
YOU CAN ADJUST DEPENDING ON HOW
YOU LIKE IT.
>> IT'S OKAY IF IT TAKES A LONG
TIME TO FIGURE THAT OUT.
>> OF COURSE.
>> I GET A LITTLE INTIMIDATED.
I HAVE HEARD THE WORD CONICAL
GRINDER.
GRINDER.
GRINDER. WHAT DOES THAT MEAN?
>> IT'S THE WAY THE BURRS ARE
SHAPED.
SHAPED.
SHAPED. >> THE BURRS ARE THE GRANTING
MECHANISM?
MECHANISM? >> YES.
>> YES.
>> YES. THANK YOU.
THANK YOU. USUALLY FOR ESPRESSO YOU WOULD
HAVE LIKE A FLAT NUMBER.
THAT'S GOING TO BE MORE
CONSISTENT.
CONSISTENT. FOR DRIP YOU WILL USUALLY HAVE
A CONICAL BURR BECAUSE IT'S
EASIER TO PASS THROUGH THAT
WAY.
WAY.
WAY. IT'S
WAY. IT'S BETTER FOR GRINDING LARGER
QUANTITIES OF COFFEE AND IN
KEEPING IT CONSISTENT FOR THE
TEMPERATURE, ACTUALLY, WHERE
THE FLAT IS FOR ESPRESSO.
>> ALSO GOOD TO KNOW.
THERE ARE THESE BIG DIFFERENCES
AND I ALWAYS FEEL, I DON'T KNOW
THAT MUCH ABOUT IT, I ALWAYS
FEEL A LITTLE INTIMIDATED BY
THE CHOICES.
THE CHOICES. GOING IN AND ASKING THOSE
QUESTIONS, IF WE CAME IN TO
TALK TO YOU WHAT SHOULD WE KNOW
ABOUT WHAT WE LIKE ABOUT COFFEE
THAT WOULD HELP YOU LEAD US TO
THE RIGHT PRODUCT?
>> I ALWAYS LIKE TO START OFF
WITH QUESTIONS ABOUT WHAT DO
YOU USUALLY ORDER WHEN YOU GO
OUT TO GET COFFEE?
THEN I CAN HELP YOU RE-CREATE
THAT EXPERIENCE.
THAT EXPERIENCE. IF YOU TELL ME YOU GO TO
STARBUCKS I CAN HELP YOU MAKE
THAT EXPERIENCE.
THAT EXPERIENCE. OR IF YOU GO TO A NICE LOCAL
COFFEE SHOP AND GET POUR OVER I
CAN HELP CREATE THAT AS WELL.
IT'S REALLY FINE-TUNING AND
TRYING DIFFERENT THINGS AND
JUST REALLY TRYING TO NARROW
DOWN DESCRIPTORS FOR THAT AND
TRYING TO DESCRIBE THAT.
THAT HELPS A LOT.
>> IS THERE A DECENT PRICE
RANGE FOR BOTH THE COFFEE
MAKERS IN THE GRINDERS?
>> YEAH.
>> YEAH.
>> YEAH. THEY REALLY DO RANGE.
GRINDERS CAN START ALL THE WAY
FROM $50 FOR A NICE BURR
GRINDER, NOT BLADE, BECAUSE THE
BLADES WILL TOPIC, BUT THE
BURRS WILL BE MORE CONSISTENT.
AT ABOUT $50 ALL THE WAY UP TO
1000 DEPENDING ON WHAT KIND OF
A GRINDING YOU WILL DO.
>> I'M MORE IN THE $50 RANGE.
>> OF COURSE.
MOST PEOPLE ARE.
>> AND THOSE THINGS ARE NOT A
BAD INVESTMENT, BECAUSE THEY
TEND TO WORK.
>> OF COURSE.
>> HOW DOES THE BREWING, THE
WAY WE BREW ONCE WE HAVE GROUND
COFFEE IMPACT THE TASTE?
>> EVERY BRU METHOD IS GOING TO
HAVE A DIFFERENT TASTE THAT
GOES ALONG WITH IT.
A VERY COMMON ONE IS GOING TO
BE THE DRIP OR THE POOR OVER
STYLE.
STYLE.
STYLE. IT'S GOING TO BE CLEAN, EASY TO
DRINK, VERY APPROACHABLE. THIS
IS WHAT MOST PEOPLE ARE USED TO
EAT WHEN THEY THINK OF COFFEE.
>> THAT'S LIKE YOUR REGULAR
COFFEE.
COFFEE.
COFFEE. >> EXACTLY.
>> EXACTLY. SAY YOU GO TO SOMETHING LIKE
ESPRESSO IS GOING TO BE MUCH
MORE INTENSE, MUCH MORE STRONG.
IT IS A CONCENTRATED FLAVOR OF
THAT.
THAT.
THAT. YOU
THAT. YOU REALLY JUST HAVE TO TRY
THEM OUT WHEN YOU CAN.
I STARTED OFF ON A FRENCH
PRESS, WHICH IS SIMILAR TO
DRIP, JUST A LITTLE BIT
STRONGER.
STRONGER.
STRONGER. IT REALLY MEANS YOU CAN JUST GO
FROM THERE.
FROM THERE. >> YOU HAVE MORE THAN ONE
LOCATION.
LOCATION.
LOCATION. >> CORRECT.
>> CORRECT. >> WHERE ARE YOU LOCATED?
>> WE HAVE RETAIL LOCATIONS IN
BELLEVUE AND