♪
>>> CLOSING ARGUMENTS. AS MENTIONED WE’RE INTO EARLY
VOTING, TWO WEEKS OUT FROM
ELECTION DAY.
ELECTION DAY. BOTH SIDES ARE SHARPENING THEIR
BRANDS AND MARKETING CAMPAIGNS.
WHO BETTER TO JOIN US THAN DONNY
DEUTSCH, A BRANDING AND
MARKETING EXPERT.
MARKETING EXPERT. HE KNOWS MESSAGING BETTER THAN
MANY.
MANY. HE HELPED TRANSFORM DEUTSCH,
ONCE A SMALL PRINT ADVERTISING
BOUTIQUE FIRM, INTO A QUOTE
SWAGGERING AD FIRM.
>> WOW.
>> WOW. >> YEAH, WE PULLED THAT OUT.
>> SWAGGERING AD FIRM.
>> HERE’S THE GOP ECHOING TRUMP
ON THIS MESSAGE OF FEAR.
>> DEMOCRATS WANT TO OPEN
BORDERS, WHICH EQUALS MASSIVE
CRIME COMING INTO OUR COUNTRY.
>> THE HIGHEST CRIME RATE IN THE
STATE OF FLORIDA.
WE ABSOLUTELY NEED TO STRESS
PUBLIC SAFETY, SECURE BORDERS.
>> EVERY DAY SANCTUARY CITIES
ARE UNLEASHING VICIOUS PREDATORS
AND BLOODTHIRSTY KILLERS.
>> HE SUPPORTS SANCTUARY CITIES.
THAT IS RADICAL, THAT IS
RECKLESS, AND THAT IS NOT THE
STATE OF TEXAS.
>> THE POLICIES OF THEIR PORT
AREN’T JUST EXTREME, FRANKLY,
THEY’RE DANGEROUS.
THEY’RE DANGEROUS. >> WE CAN’T LET JOHN TEST EXERT
RADICAL LIBERAL RESISTANCE WIN
THIS NOVEMBER.
THIS NOVEMBER. >> YOU DON’T HAVE THE WALL, YOU
DON’T HAVE A BORDER, WHAT YOU
HAVE IS YOU HAVE INFILTRATION OF
DRUGS.
DRUGS. >> WE GOT TO BUILD THE WALL.
WE NEED TO BUILD IT TO KEEP
MEXICAN METH OUT OF MONTANA
COMMUNITIES.
COMMUNITIES. >> HE HAS AN ECHO.
IS IT WORKING?
>> FIRST, LET ME SAY, IF YOU’RE
AN AMERICAN AND YOU’RE NOT
REPULSED BY THE RACISM, THE
XENOPHOBIA, THE ENTIRE -- WE’LL
GET INTO REPUBLICAN ADS.
IT IS MEXICAN VERSUS WHITE, ITS
BLACK VERSUS WHITE, MUSLIM
VERSUS WHITE.
VERSUS WHITE. YOU DON’T UNDERSTAND WHAT THIS
COUNTRY IS BUILT ON.
IS IT WORKING?
IT’S WORKING WITH HIS BASE.
AT THE END OF THE DAY,
AMERICANS -- THIS ELECTION IS NO
LONGER ABOUT DONALD TRUMP.
IT’S WHO WE ARE.
AND AMERICANS ARE GOING TO HAVE
TO DECIDE WHO WE ARE, WHAT THEY
BELIEVE IN.
BELIEVE IN. AND THAT SMALL SECTION IN THE
MIDDLE, NOT THE 40%, IS GOING TO
HAVE TO MAKE THAT DECISION.
>> YOU’RE SAYING THAT THE
MESSAGE HERE IS ARGUING AGAINST
THE FOUNDING ETHIC OF AMERICA?
>> WHICH IS, WE ARE AN OPEN
COUNTRY, WE ARE A FAIR COUNTRY.
THAT’S WHAT WE ARE BUILT ON.
AND PARTICULARLY SOME OF THE ADS
THAT THEY ARE RUNNING ARE SO
XENOPHOBIC, SO RACIST, SO HATE
AND FEARMONGERING, IT’S
DISGUSTING AND RESULSIVE.
AND THIS IS A TIME, KAMALA
HARRIS WAS TALKING ABOUT THIS,
THIS IS A GUT CHECK FOR WHO WE
ARE.
ARE. WHEN YOU SEE SOME OF THESE
MESSAGES, IF YOU’RE AN AMERICA
AND YOU’RE NOT REPULSED BY THEM,
THEN YOU DON’T UNDERSTAND WHO WE
ARE AS A COUNTRY AND WHAT WE’VE
BEEN BUILT ON.
>> WELL PUT, I THINK IT GOES TO
WHAT THESE CLOSING ARGUMENTS
LOOK LIKE.
LOOK LIKE. I WANT TO SHOW YOU THE OTHER
SIDE OF THIS.
WE GAVE THE REPUBLICANS SOME
TIME.
TIME. LET’S GIVE THE DEMOCRATS SOME
TIME.
TIME. THE MESSAGING WE’RE SEEING FROM
THEM DEPENDS ON THE DISTRICT.
FAR LESS NATIONALIZED.
>> ABSOLUTELY.
>> ABSOLUTELY. >> THERE’S ANTI-TRUMPISM,
THERE’S HEALTH CARE --
>> THE NATIONALISTS DON’T HAVE A
DAILY SPOKESPERSON.
DAILY SPOKESPERSON. THAT’S THE ADVANTAGE.
LIKE HIM OR NOT, THERE IS A
DAILY SPOKESPERSON.
DAILY SPOKESPERSON. >> A TWEETER IN CHIEF.
TAKE A LOOK AT AN ARRAY OF
DEMOCRATIC MESSAGING.
DEMOCRATIC MESSAGING. >> PRE-EXISTING CONDITIONS.
YOU GET A LITTLE BIT SICK?
HM, THEY MIGHT DROP YOU OFF YOUR
COVERAGE.
COVERAGE. THAT’S NOT WHAT AN INSURANCE
SYSTEM IS SUPPOSED TO BE.
>> THE SUPREME COURT PROCESS.
LET’S SPEAK THE TRUTH, THAT IT
WAS A DENIAL OF JUSTICE FOR THE
WOMEN OF THIS COUNTRY.
>> YOU KNOW HE’LL BE ABLE TO
STAND UP TO THE PAYDAY LENDERS,
YOU KNOW HE’LL BE ABLE TO STAND
UP TO A LEGISLATURE THAT’S THE
MOST RETRO GRADE LEGISLATURE IN
THE UNITED STATES OF AMERICA.
>> THIS IS A SIMPLE ARGUMENT.
FROM THE REPUBLICAN SIDE IT’S,
BE SCARED BECAUSE OUR BORDERS
ARE WIDE OPEN.
ON THE DEMOCRATIC SIDE, THEY’RE
GOING TO TAKE HEALTH CARAWAY AND
PREKISSING CONDITIONS ARE NOT
GOING TO WORK.
WHAT WORRIES ME IS SOMETIMES
RIGHT-BRAIN ARGUMENTS WIN
BECAUSE THEY’RE EMOTIONAL AND
FEAR-BASED.
FEAR-BASED. BUT THAT’S WHERE THE TABLE IS
SET.
SET. >> WHEN YOU DID CORPORATE ADS,
YOU’RE SELLING A PRODUCT.
SO THERE’S POSITIVE BRANDING.
IN POLITICS, PEOPLE NEED
NEGATIVE BRANDING.
NEGATIVE BRANDING. THE DEMOCRATS STRUGGLE BECAUSE
THEY TRY TO BE THE NICER PARTY.
I’M BEING BROAD, BUT COMPARED TO
THIS PRESIDENT, THAT’S FAIR TO
SAY.
SAY. THERE’S NOTHING WRONG WITH BEING
NICE.
NICE. BUT WHAT ABOUT PICKING A FIGHT?
LET ME SHOW YOU OUR NEXT CUT FOR
YOUR ANALYSIS, DEMOCRATS TRYING
TO FIND A CORPORATE BOGEYMAN.
TAKE A LOOK.
>> DEAR CONGRESSMAN --
>> I THOUGHT YOU HAD OUR BACKS
BUT YOU DON’T.
>> YOU VOTED WITH TRUMP 85
PERCENT OF THE TIME.
>> YOU VOTED TO HAND A
TRILLION-DOLLAR TAX CUT TO THE
WEALTH AND AND BIG CORPORATIONS.
>> WHEN BIG CORPORATIONS CALL,
TROY BALDERSON ANSWERS.
HE BACKS THEIR HUGE TACK
GIVE-AWAY.
GIVE-AWAY. NOW THE BILL IS DUE AND YOU’RE
GOING TO PAY FOR IT.
>> YOU GUYS PAID FOR THIS.
BUT WHAT’S HAPPENING NOW, NOT A
JOKE, MARK MY WORDS, IF WE DON’T
WIN THE HOUSE AND THE SENATE,
THEY ARE GOING TO DRASTICALLY
CUT SOCIAL SECURITY.
>> ONCE AGAIN, THAT’S THE DRUM
YOU HAVE TO BEAT.
GO AFTER MEDICAID GO AFTER
SOCIAL SECURITY, GO AFTER
PRE-EXISTING CONDITIONS.
PRE-EXISTING CONDITIONS. THAT’S GOING TO BE THE CONSTANT
THEME THROUGH THE DEMOCRATS.
THE DEMOCRATS CAN’T GO AFTER
TRUMP ANYMORE.
TRUMP ANYMORE. IT DIDN’T WORK IN 2016.
TRUMP IS BAKED IN.
EVERYBODY KNOWS TRUMP LIES,
EVERYBODY KNOWS TRUMP, WHO HE
IS.
IS. YOU CAN’T POINT AT THE BOGEY MAN
ANYMORE.
ANYMORE. YOU’VE GOT TO GIVE THEM TANGIBLE
REASONS WHY THEY SHOULD BE
AFRAID ON THE DEMOCRATIC SIDE.
THOSE ARE SOME VERY REAL
REASONS.
REASONS. >> YOU HAVE GIVEN OUT ADVICE
THAT SOME ARE IGNORING.
PEOPLE IGNORE DONNY DEUTSCH AT
THEIR PERIL.
THEIR PERIL. I’M GOING TO PLAY YOU A COUPLE
OF ADS THAT DEMOCRATS ARE
BASICALLY DOING THAT, OBSESSING
OVER TRUMP, TAKE A LOOK.
>> BARBARA COMSTOCK MIGHT AS
WELL BE BARBARA TRUMPSTOCK.
BARBARA TRUMPSTOCK AGREES,
VOTING WITH TRUMP 98% OF THE
TIME.
TIME. >> HOW MUCH WAS YOUR TAX CUT?
>> IT WAS NOT A LOT.
>> FOR SOMEONE LIKE SIDE TABLE,
NOT A LOT IS QUITE A BIT.
♪ 99 BOTTLES OF BEER ON THE WALL
99 BOTTLES OF ABOUT BEER ♪
>> HOW OFTEN DOES MIMI WALTERS
VOTE WITH DONALD TRUMP?
99% OF THE TIME.
>> I’M MAKING A DIFFERENT POINT.
IN DISTRICTS THAT ARE CLEARLY
ANTI-TRUMP, YOU ATTACH YOURSELF,
YOU GOT MORE TRUMP, YOU DON’T
WANT THAT.
WANT THAT. REPUBLICANS, YOU YOU ATTACH TO
TRUMP IF IT’S WORKING.
I’M TALKING ABOUT ADS THAT ARE
SAYING, DONALD TRUMP IS A LIAR,
AND DONALD TRUMP IS -- LIKE, WE
GOT THAT.
GOT THAT. >> THEY’RE OBSESSED WITH HIS
STYLE AND HOW HE IS.
>> WE CAN’T DO THAT ANYMORE.
WE’VE GOT TO DO THE VERY HARD
LEFT-BRAIN ARGUMENTS.
LEFT-BRAIN ARGUMENTS. I’M ACTUALLY LAUNCHING A TEAM
THAT WE PUT TOGETHER WITH THE
DNC IN A COUPLE OF DAYS THAT HIT
HEALTH CARE, BUT DO IT IN A VERY
EMOTIONAL, DIFFERENT KIND OF
DECENT WAY THAN IT’S BEEN DONE.
>> WHICH MEANS WHAT?
>> YOU’LL SEE IN A COUPLE OF
DAYS.
DAYS. WE’RE USING A VERY DIFFERENT
TYPE OF TACTIC THAT I THINK IS
GOING TO CUT THROUGH, THAT’S
GOING TO BE A BIT OF A NATIONAL
OVERLAY.
OVERLAY. THERE’S A LOT OF HAND TO HAND
COMBAT, DAILY WARFARE IN THE
INDIVIDUAL RACES.
INDIVIDUAL RACES. YOU EMBEDDED A TEASE.
>> YES, I DID, A TEASE.
I THINK ON "MORNING JOE"
THURSDAY MORNING YOU’LL SEE SOME
OF THAT WORK UNVEILED.
THE THING THAT SCARES ME, YOU
DID SHOW SOME OF THEM.
SOME OF THE REPUBLICAN ADS ARE
OUT AND OUT -- THERE’S AN
AFRICAN-AMERICAN CONGRESSMAN
AFRICAN-AMERICAN CONGRESSMAN RUNNING IN THE CATSKILLS IN NEW
YORK WHO WAS ONCE A RAPPER.
THEY’RE CALLING HIM NEW YORK
CITY RAPPER.
CITY RAPPER. >> YOU DIDN’T KNOW WE HAD THAT,
BUT WE’LL TAKE A LOOK AT THAT.
>> BIG-CITY RAPPER ANTONIO
DELGADO SUPPORTS THEIR RADICAL
GOVERNMENT TAKEOVER OF HEALTH
CARE.
CARE. WE CAN’T AFFORD BIG-CITY LIBERAL
ANTONIO DELGADO.
ANTONIO DELGADO. [ SPEAKING A FOREIGN LANGUAGE ]
>> HE’S WORKING TO INFILTRATE
CONGRESS.
CONGRESS. HE’S USED THREE DIFFERENT NAMES
TO HIDE HIS FAMILY’S TIES TO
TERRORISM.
TERRORISM. IT’S A RISK WE CAN’T IGNORE.
>> THOSE ARE THE ADS.
THE SECOND ONE, XENOPHOBIC.
THAT IS A CONGRESSMAN WHO IS
SPEAKING CHINESE BECAUSE HE WAS
TRYING TO MAKE A STATEMENT --
I’M NOT SURE WHAT HE WAS
SPEAKING.
SPEAKING. BUT HIS STATEMENT WAS --
>> IT WAS KOREAN.
>> I’M SORRY, SORRY.
KOREAN, TO SAY THAT HE WAS
HOPING THERE WAS PEACE.
NOT ANYTHING ABOUT JOBS.
>> DIPLOMACY, YEAH.
>> AND TO SUGGEST THAT THAT’S
WHAT IT WAS ABOUT IS DISGUSTING.
AS FAR AS THE FIRST ONE,
BASICALLY WHAT THEY’RE SAYING
IS, THAT BLACK GUY, THAT CITY
GUY, BECAUSE HE RAPPED AT ONE
POINT, HE’S GOING TO STAND FOR
RADICAL TAKEOVER OF YOUR HEALTH
CARE.
CARE. THE THIRD ONE, WHICH WAS
EQUALLY -- HIS GRANDFATHER WAS
INVOLVED, THAT HE’S NEVER MET,
IT WAS BEFORE HE WAS BORN, WAS
INVOLVED IN THE MUNICH ATTACKS.
BUT TO PAINT HIM WITH THAT IT’S
THE SAME BRUSH.
IT’S, IF YOU’RE NOT WHITE,
THEY’RE COMING TO GET YOU,
THEY’RE COMING TO TAKE YOUR
JOBS, YOUR KIDS.
>> IT COMES AT A TIME WITH A
PRESIDENT SAYING HE’S PROUD TO
BE A QUOTE NATIONALIST.