SOMETHING
SOMETHING FOR YOUR KITCHEN TO MAKE YOUR
LIFE EASIER.
LIFE EASIER. SPEAKING OF MAKE YOUR
LIFE EASIER, ALL OF
SHRIMP, RIGHT?
SHRIMP, RIGHT? YOU LOVE SHRIMP AND
GRITS, YOU LOVE YOUR
SHRIMP COCKTAIL, YOU
LOVE YOUR SHRIMP SCAMPI'S
. WHAT DON'T YOU LOVE?
IT IS THE PREP, RIGHT?
SO, WHAT DO YOU DO?
YOU BY THE PRE-BUTLER
FLIGHT, THE PRE-
DEVEINED, THE PRE-
EVERYTHING.
EVERYTHING. I'M JUST TELLING YOU
RIGHT NOW, FIRST OF ALL,
YOUR SPENDING 3 TO 4
DOLLARS MORE PER POUND,
JUST THE MONEY YOU SAVE
ON THE POUNDAGE WILL PAY
FOR THE PURCHASE.
BUT, MORE IMPORTANTLY,
YOU ARE NOT GETTING THE
BEST SHRIMP.
BEST SHRIMP. YOU ARE GETTING THE BEST
PRICE IN AMERICA.
THIS IS THE KITCHEN
SHRIMP CLEANER, THE VERY
FIRST TIME, FIRST TIME
ON THE AIR, IT IS JUST
BACK IN STOCK.
COME OUT HERE.
NOT ONLY IS CASEY THE
BIG BRAIN, THE PIONEER,
DEVELOPER, ORIGINATOR OF
THIS PRODUCT.
THIS PRODUCT. THEY WOULD KICK YOU OUT
OF CHARLESTON IF YOU DID
NOT DO IT RIGHT.
YOU KNOW FROM SOME
SHRIMP.
SHRIMP.
SHRIMP. THE BIG THING IS, IF YOU
ARE EATING THAT BROWN
STUFF DETAIL STUFF, THAT
IS NOT THE STUFF THAT
YOU WANT
YOU WANT
YOU WANT >> NOBODY LIKES TO EAT
THE VEIN.
THE VEIN.
THE VEIN. >> THIS IS THE ONLY
PRODUCT IN THE WORLD
WORLD, IT PEELS, D
VEINS, AND BUTTERFLIES.
>> IN ONE TIME. IN ONE
SIMPLE SWEEP.
SIMPLE SWEEP. IT PEELS, IT D VEINS,
AND BUTTERFLIES.
AND BUTTERFLIES. ALL RIGHT, KELLY, KELLY
IS SO FUNNY.
DO YOU KNOW WHAT, SHE
STOPPED ME, SHE IS LIKE
I MISSED IT WHEN MARLA
WAS FILLING IN FOR YOU
ON YOUR KITCHEN SHOW.
WHEN YOU DO THIS, CASEY,
I KNOW IT SEEMS TOO GOOD
TO BE TRUE.
PLEASE SHOW EVERYBODY
AGAIN WHAT MAKES THE
TOOL SO UNIQUE AND
EXACTLY HOW IT DOES THIS.
MY BRAIN IS STILL TRYING
TO WRAP ITSELF AROUND
THAT CONCEPT.
THAT CONCEPT. >> Guest: RIGHT, WE
DESIGNED THE TOED FISH
AND CLEANER TO PEEL,
DEVEINED, AND BUTTERFLY.
THIS IS WHERE THE MAGIC
HAPPENS.
HAPPENS.
HAPPENS. THIS IS A FULL STAINLESS
STEEL TOOL, AS IT GOES
THROUGH THE SHRIMP, THAT
NAME IS WHAT BUTTERFLIES
AND DE-VIEN.
AND DE-VIEN. YOU START BETWEEN THE ME
10 THE TOP OF THE
SHRIMP.
SHRIMP.
SHRIMP. YOU SLIDE RIGHT ALONG
THE BACK AND STRAIGHT
TROUGH THE TAIL.
THEN, YOU PULL THE WHOLE
SHRIMP OUT.
SHRIMP OUT. THE PEEL IS LEFT RIGHT
ON THE TOOL, AND YOU
HAVE THE PEELED, DE-
VIEN, BUTTERFLIED
VIEN, BUTTERFLIED SHRIMP.
SHRIMP.
SHRIMP. >> Host: FIRST OF ALL I
AM CUTTING MYSELF.
I AM NOT A TRAINED CHEF.
EVEN TRAINED CHEFS IT IS
A PAIN.
A PAIN.
A PAIN. I
A PAIN. I WATCH A LOT OF THOSE
COOKING COMPETITIONS.
COOKING COMPETITIONS. IF THEY WANT TO PUNISH
PEOPLE, THIS IS THE KIND
OF JOB THEY MAKE THEM
DO.
DO.
DO. IT
DO. IT IS
DO. IT IS LIKE YOU GOT TO
PEEL, DE-VIENED, AND
BUTTERFLY 1000 POUNDS OF
SHRIMP.
SHRIMP.
SHRIMP. >> IS A KID, I WAS MADE
TO PEEL THE SHRIMP.
I KNEW THERE HAD TO BE A
BETTER WAY.
BETTER WAY. I STARTED TINKERING AND
SAID LET'S MAKE THIS ALL
ONE PROCESS INSTEAD OF
THE PEELING, TAKING THE
PARING KNIFE, SPLITTING
IT OPEN TO GET THAT VEIN
BUT HE WANTS TO TOUCH
ANYWAYS, AND BUTTERFLY
THAT SHRIMP.
THAT SHRIMP. WE HAVE BEAUTIFUL
COCONUT FRIED SHRIMP,
NOBODY WANTS THAT GRITTY
TASTE WHEN YOU ARE
FRYING SHRIMP.
FRYING SHRIMP. >> Host: WILL YOU GET IN
TROUBLE WHEN YOU TELL
HOW MUCH YOU SELL IT ON
YOUR WEBSITE?
YOUR WEBSITE? IT IS WHAT, $28?
>> Guest: IT IS, 1999
RIGHT NOW, A SPECIAL
DEAL FOR HOW EXCITED WE
ARE TO BE ON HSN.
I STARTED THIS THING,
BACKYARD TWO YEARS AGO.
I AM SO EXCITED TO BE
HERE.
HERE.
HERE. >>
HERE. >> Host: ONE OTHER
THING, I DO NOT KNOW IF
IT'S AVAILABLE ON
CASEY'S WEBSITE OR NOT,
WE HAVE FLEX PAY.
THAT MEANS, FOR THE
MONEY YOU SAVE ON JUST 1
POUND OF SHRIMP, OKAY,
BECAUSE IT IS 3 TO 4
DOLLARS MORE, 3 TO 4
DOLLARS MORE IF YOU BY
THE PRE-, THIS, THAT,
YOU KNOW THE OTHER
THING, THAT IS A FLEX
PLATE PAY.
PLATE PAY. 677862, IT IS ONLY AS
LONG AS SUPPLIES LAST.
IT IS A $3.99 FLEX PAY.
THE OTHER THING ABOUT
THIS IS, THAT IS A
STAINLESS STEEL BLADE.
DON'T WORRY ABOUT
OXIDATION, I MEAN NO
UPKEEP WITH US.
>> Guest: IT'S A FULL
STAINLESS STEEL
STAINLESS STEEL CONSTRUCTION.
CONSTRUCTION. IT RUNS FROM THE TIP TO
THE BUT IN SECTION HERE.
YOU CAN PUT THIS RIGHT
IN THE DISHWASHER, THE
CLEANUP IS JUST AS EASY
AS THIS TO PEEL THE
SHRIMP, DE-VEIN AND
BUTTERFLY THEM.
BUTTERFLY THEM. IT IS JUST THE SIMPLE,
YOU SLIDE THE TOOL IN
THE TOP, RIGHT ALONG THE
BACK, STRAIGHT THROUGH
THE TAIL, AND PULL THE
WHOLE SHRIMP OUT.
THAT COULD NOT BE
EASIER.
EASIER.
EASIER. THE AVERAGE 5 SECONDS
PER SHRIMP.
PER SHRIMP. I HAVE ALREADY PEELED A
POUND HERE IN THE TIME
WE HAVE BEEN TALKING
NOBODY WANTS TO BE STUCK.
I GUESS COMING OVER, YOU
PLANNED IS AWESOME
SHRIMP DISH, THEN YOU
ARE STUCK AT THE SINK
THE WHOLE TIME, EVERYONE
IS DRINKING THE WINE,
AND YOU ARE CLEANING THE
SHRIMP.
SHRIMP.
SHRIMP. THIS SAVES YOU A TON OF
TIME.
TIME.
TIME. >>
TIME. >> Host: IF YOU HAVE NOT
ELUDED YOUR APP ON OUR
CELL PHONE YET,
SHOULDN'T IT BE WHERE
YOU MIGHT USE IT ALL THE
TIME LIKE ME, EVEN WHEN
YOU'RE AT WORK?
WHICH IS WHAT I'M DOING,
IT ACTUALLY SOLD OUT
DURING MY KITCHEN SHOW,
WHEN FRED MARLOW WAS
FILLING IN FOR ME.
KELLY, WHO IS COMING UP
NEXT WITH A SALE PRICE
ON MY STONEWARE THAT I
AM ABSOLUTELY IN LOVE
WITH AT A CLEARANCE
PRICE, OKAY, HERE WE GO.
I AM GETTING IT, CASEY,
I AM GETTING A PAIN
>> Guest: LET ME SHOW
YOU EVERYTHING, IF YOU
WANT TO GET FANCY, WE
GET THIS QUESTION A LOT
FROM PEOPLE ON OUR
INSTAGRAM PAGE, YOU CAN
LEAVE THE TAIL ON,
BECAUSE SOME PEOPLE DO
LIKE TO DO THAT.
YOU GO IN HALFWAY, THEN
JUST PINCH THE TAIL
DOWN, YOU GO STRAIGHT
THROUGH LIKE THIS AND
ROLL THE SHRIMP OFF SO,
YOU CAN LEAVE THAT TAIL
SECTION.
SECTION.
SECTION. >> Host: THAT IS AN
EXCELLENT POINT.
EXCELLENT POINT. AND SO FUNNY, BECAUSE MY
PRODUCER STEVE SAID, TOO,
BRING WHATEVER YOU'RE
MAKING.
MAKING.
MAKING. I
MAKING. I LOVE TO COOK, AND IS
8:00, YOUR KITCHEN.
I CAN FIND ME, SHANNON
SMITH, HSN AND FACEBOOK.
I LIKE TO USE THE SHELLS
IF I'M DOING A STOCK OR
MAKING MY OWN SEAFOOD
STOCK OR BROTH.
BECAUSE THEN, WHY WOULD
YOU COOK AWAY YOUR
PRODUCT?
PRODUCT?
PRODUCT? YOU JUST NOT THE SHELLS
AND DOING SOMETHING LIKE
THAT FOR FLAVOR.
OTHERWISE, IT IS HARD TO
GET THEM INTACT.
THE OTHER THING IS,
BECAUSE I LIKE TO GET ON
THE FANCY WITH MY
PLATING, THEY ARE ALSO
DEPENDENT ON IF YOU CAN
SEAR THEM IN BUTTER OR
WHATEVER TO GET
CARAMELIZATION, THEY ARE
TERRIFIC FOR PLATING AS
WELL.
WELL.
WELL. MORE IMPORTANTLY, THERE
IS NO WASTE OF PRODUCT
WITH US.
WITH US.
WITH US. >> Guest: LOOK HOW
BEAUTIFUL THAT BUTTERFLY
IS PAYING I COULD NOT
CONSISTENTLY BUTTERFLY
CONSISTENTLY BUTTERFLY SHRIMP WITH A PARING
KNIFE LIKE THIS TOLD US,
NOT EVERY TIME.
YOU GET A REALLY
CONSISTENT PRODUCT IN
YOUR DISHES, AND THAT
GREAT PRESENTATION WE
TALKED ABOUT.
TALKED ABOUT. >> Host: SHRIMP KEBABS,
SHRIMP AND GRITS,
COCONUT SHRIMP, TEMPURA
SHRIMP, I SOUND LIKE
BUBBA, YOU KNOW?
>> Guest: I ACTUALLY
USED TO WORK ON A SHRIMP
BOAT WHEN I WAS A KID.
>> Host: SHRIMP SCAMPI,
SHRIMP COCKTAIL WE HAVE
IT FOR THE SHOW.
CASEY, YOU TOLD ME YOU
ONLY HAVE A COUPLE OTHER
AIRINGS I THINK?
>> Guest: YES, WE ARE
DOING THIS ON SUNDAY AS
WELL.
WELL.
WELL. IT
WELL. IT IS VERY HEAVY IN
HAND.
HAND.
HAND. THIS IS SOMETHING THAT
WILL LAST A LIFETIME.
ONE OTHER COOL THING IS
IT DOES COME WITH THIS
LITTLE COVER.
LITTLE COVER. SO, YOU CAN PUT THIS
PLASTIC COVER ON THAT
WHEN IT GOES IN YOUR
DRAWER.
DRAWER.
DRAWER. >> Host: THAT'S A GOOD
TIP.
TIP.
TIP. >>
TIP. >> Guest: IT IS A SHARP
BLADE.
BLADE.
BLADE. WHEN YOU GET THIS AT
HOME, YOU DEFINITELY
WANT TO TAKE IT SLOWER
THE FIRST TIME, NOT AS
FAST AS I'M GOING RIGHT
NOW.
NOW.
NOW. WHEN
NOW. WHEN YOU GET THE HANG OF
IT, IT TURNS A TASK THAT
NOBODY LIKES DOING,
WHICH IS CLEANING
SHRIMP, AND IT MAKES IT
FUN, ACTUALLY.
FUN, ACTUALLY. WE LIKE TO RACE.
WE HAD A RACE WITH AN
EXECUTIVE CHEF THE OTHER
DAY, WE FOUND A VIDEO,
AND I PEELED AND DE-
VEINED 50 SHRIMP IN 5
MINUTES.
MINUTES.
MINUTES. >> Host: BY THE WAY
CASEY IS HERE, YOU ARE
HERE, THIS IS KITCHEN
ESSENTIALS, NESPRESSO,
ESSENTIALS, NESPRESSO, DEBUT IS COMING UP.
THIS SOLD OUT, THE ONLY
PRODUCT WE HAVE EVER
SEEN.
SEEN.
SEEN. IT
SEEN. IT PEELS, IT DE-VEIN,
BECAUSE YOU DO NOT WANT
TO EAT THE ACHY BITS.
LET'S LEAVE IT AT THAT.
AND IT BUTTERFLIES ALL
IN ONE.
IN ONE.
IN ONE. AND, IT IS HERE FOR FLEX
PAY.
PAY.
PAY. TRY
PAY. TRY IT, I KNOW YOU WILL
LOVE IT.
LOVE IT.
LOVE IT. YOU WANT TO PAY $28, GO
DIRECTLY TO THE