(Music).
This just in.
Who ever told us we could do it all was dead wrong.
Shocking right?
Well turns out we're finally admitting it's nearly impossible
to be a full time wife, mom, career woman and Jackie of all
trades all at the same time.
Somethings gotta give and more often then not it's your dream
of becoming an entrepreneur that goes by the way side.
That is until ahora.
Until right now.
Lea Anathan, Chief Marketing Officer of PrestaShop and Mommy
Penur, I love that, Abby Kellett are here to explain.
Good morning.
Good morning and thanks for having us.
Glad you're here.
This sounds exciting because I know alot of moms out that there
that say gosh, I want to work, but they feel like they can't
because they want to stay with the children so let me start
with you.
Tell me about PrestaShop.
Well it turns out the number one challenge for people who have a
dream and they want to start their own store is the start up
costs.
Even in the world of e-commerce just until recently if you had
an idea, you were an entrepreneur and you wanted to
sell some great products online, if you wanted to start that
store you might have to make a huge investment in the
technology and not only that, the technology company might ask
for a percentage of your revenues.
So what PrestaShop has done is we've done something really
different.
We've made all the technology that you need to start a store
available completely for free.
Free?
Yes.
Ok, so how is that possible?
It's possible because what we've done is we've got a community
approach to our development so we make the product and the code
available to a community of users.
We have now 750 thousand users around the world who are working
with a software and these people they're entrepreneurs, they're
developers and they help us they help our development teams to
enhance the code and customize it and make it really useable
for people who want to start an online business.
And thru this model we've really democratized the technology
which helps people like Abby and thousands and thousands of other
people who have a great idea and they want to just start their
store and it helps to lower that cost of entry for them.
Alright so now I have to bring you in Abby.
You are a successful PrestaShop business owner.
Your a mommy so tell me your story.
When I was pregnant with my first daughter I was working
full time as an editor at an interior design magazine.
I knew that with the baby coming I needed a bit of a career
change.
I wanted to be able to manage my time myself.
Um but also I didn't want to lose everything I'd done before.
My experience and my love of interior design.
So not only were you able to be a mom, you have a very
successful online interior design e-commerce site called
Gretel Home.
So tell me how PrestaShop helped you launch this.
When I was looking to open my store I decided that as new
mother online was going to be definitely the best location for
me.
Um it was my graphic designer who suggested PrestaShop.
When I saw that it was affordable I was very very
excited and then also when I saw how easy it was to use, you
know, I started to look at the back office and that's the place
that you control the whole store from as opposed to the front
office which is what everybody who comes to your store looks
at.
I saw that I was going to be able to add all the products
myself, update them when I need to, change quantities, change
prices descriptions, I can also look at statistics of how many
people come to my store everyday.
And still have the flexibility, right?
Right and so that was the really really important thing to just
be able to spend the time with my family and now my daughters'
in first grade and she has alot of homework and I just don't
have to be in store until eleven o'clock at night.
I work, but you know it's flexible.
So it's been great.
It's been really good.
Now Leah, there are other success stories as well, right?
Not just Abby's.
There are.
Since the company was founded in 2007 we actually have over 200
thousand e-commerce businesses like Gretel Home and all those
businesses combined have processed at this point over 15
billion dollars in online transactions and while it's an
impressive number and we're really proud of all of these
businesses it's not really for us about becoming the next
Amazon.com it's about creating the next Abby, which is there's
a small business out there.
There's alot of moms out there who are thinking I've got a
great idea, I know that I can do it, I just have to get started
and that's the purpose is to make the technology available
and affordable for everyone who wants to be their own
entrepreneur.
For information for our viewers, where do they go Leah?
To PrestaShop.com.
PrestaShop.com.
Thank you so much.
Thank you.
Abby, congratulations to you.
Thank you.
And God bless your first grader, right?
What's her name?
Beatrice.
And Josephine whose two.
Alright, and in case you didn't know, April is financial
literacy month so it's the perfect time to start your own
online business, right?
So now you can head to our website also,
TheBalancingAct.com to find out how to get started with your
PrestaShop store and don't forget to follow us on Facebook
and Twitter.
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