I assume that you already know how to teach reading but you want to know how to teach
reading online. I've discovered the best approach that will not only help you teach reading
more effectively. But these videos will automatically market themselves to people who are searching
for reading help or learning to read. In other words, the people who will be watching your
videos will be those who are searching for reading help online but have never actually
heard of you before. Well, now, they'll be learning from you. Okay. First, we're going
to talk strategy about teaching online. Then we're going talk about how to start your videos
and then how to keep people's attention. I'll then teach you the most efficient way to prepare
your content. And then at the end of this episode, I'm going to share a strategy about
how you can get found or how more people can find your videos. I make hundreds of educational
videos every month on YouTube. This is my expertise and I help lots of other educators
do the same. In fact, many of them are doing extremely well financially. Several of them
are making 6 figures every month and we follow this exact strategy. So, here's the strategy.
People all around the world right now are searching for your expertise. And what we
do how we help them find you because they've never heard of you before, we make videos
that answer their questions. And we put these questions on YouTube, okay? So, people go
and they do this search on Google or YouTube. They find your video answering their question
and they make eye contact with you as they watch that video. And they learn to like you
and admire you and they want to hire you. I've said that phrase before. It rhymes and
it's kind of catchy. But think about it for a minute. You've created a 10-minute video
and you put it on YouTube and it answers someone's question. They're really appreciative that
you've answered their question. And they see you as the expert on that topic. Now, it
doesn't take much then for people to get to a point where they want to hire you. Maybe
they subscribe and they watch a couple more videos. And then they've gone and checked
out your website and they learn to see what you offer. What I'm going to share now is
the most important step of this whole thing, okay? If you want to teach reading online,
you need students. You need people who are going to find your videos. And this is how
you do it. Let me introduce you to the keyword tool. This tool is so amazing. So, on the
website SEMrush. They have a lot of tools. You don't need any of these other tools. You
just need this one --the keyword magic tool. Okay, I'm going to type in. Let's just try
learn to read. Okay, I'm going to come over here and filter out anything that's not a
question. So, I always turn on this questions button. And I'm going to turn on an advanced
filter and take the word count up to 8 words or more. So, there's a lot of questions here.
And some relate to what you do and what you can teach and others don't. "How to help a
child learn to read?" That's definitely a specific question. There's a parent or teacher
who wants to know how to help a child learn to read. That could be a great episode title
for you. Or here's another one for preschoolers. Or if you want to talk to "What age does a
child learn to read?" I bet you have a lot of experience in that. Alright. Now, we're
getting more to it. Check this out. "How to teach a kinesthetic learner to read. I mean
that's a really specific question. And those what we're looking for. You want to comb through
and find questions like that. Let me just come up here. I'm going to try to experiment.
Hopefully, I spell phonics correctly. Right. So, it worked. There are a lot of questions
here people are asking about phonics. Let me just find one. "What is the most effective
way to teach phonics?" So, let's say that that's the title of one of your videos. Let
me illustrate the magic here especially with this number here. It's got 20 searches per
month. And that's a small number. But guess what? We intentionally want small numbers
of search volume as long as it's at least 10. And as long as there's a little trickle
of traffic searching for this exact question... Because notice how many words this is. [Counting].
That's a 9-word question. A lot of people want to know the answer to this question.
And they're typing it in a variety of different ways. There's 20 people that are typing it
this exact way, okay? So, here's what happens: These 20 people, they go to Google and YouTube
and they type in this 9-word question. Your video pops up of course because it's got that
exact title. And of course, they click on it because that's what they want. They watch
it all the way to the end. This is what they were searching for. Now, the YouTube algorithm
has been watching this whole time and says, "Wow, this is a valuable video. Let's recommend
this video to more and to more people." Do you see how that works? Okay? So, our goal
is to after phrases that have no competition and that can rank instantly and instantly
start getting that trickle of traffic. We don't need to go after the competitive phrases
that will never rank for, right? You can have Steven Spielberg producing your video but
because we use the wrong title, we went after a competitive phrase, no one will see it.
Right? Steven Spielberg movies, they have a big advertising budget so they can push
it out there. We're not talking about any advertising at all. Zero advertising dollars.
But just by doing this keyword research step first, giving your video the right title,
it'll start to get a trickle of traffic that will get the attention of the YouTube algorithm.
And then it will start to suggest your content more and more. Do you see how that works?
Now, that's one huge benefit, right? This makes your videos a marketing machine. The
other huge benefit that you might have noticed is this gives you ideas "What should I make
videos about?" And as you do more and more searches in here, you'll get hundreds and
hundreds of ideas for title so you can make hundreds and hundreds of episodes. Now, hold
on just a minute, I just noticed that you haven't subscribed yet. So, there's a red
button. Go ahead and click that red button and subscribe to this channel. And then right
next to it, there's a bell. Click that button as well. That turns on alerts so that each
time I upload a new episode you'll get an email from youtube and you won't miss a thing.
Once I have the titles selected, the list of videos that I want to film and I'm ready
to prepare the content, I use the same outline every time. This is what the outline looks
like. I've got my title, I can make notes about my intro if there's anything I want
to say specifically in the intro. I remind myself to give content hooks. Then I have several
bullet points where I can just put the talking points of things that I want to talk about
throughout the video. What I want to talk about first, second, third. You know, I might
end with a story. And then I always have a very specific call to action whether I'm
recommending the video that they should watch next or the lead magnet, the free gift that
they can get by clicking the link below. Now, we already talked about your titles.
Remember, this is probably an 8 or a 9-word phrase. That's what your title is. In your intro,
you're basically reading the title to them and then telling them why it's important.
So, "Hey, in this video, we're going to talk about this ___" long sentence, "I've been
doing this for years" or "This is really going to change your life." Right? So, something
profound something that's a why of why they need to watch this 10-minute episode. We're
going to talk about the content hooks in a minute because we need to have the content prepared
first. One way that you can think about it is in time. Like I'm going to spend a minute
here then I'm going to spend a minute here. I'm going to share a story maybe that's 2
minutes. I've got another minute here. I've got another minute here. You'll know the time
as you go along. Now, when you prepare it this way, you don't want to memorize it and
on filming day, try and remember all bullet points because guess what? You can pause.
I'm pausing a whole bunch while recording this video. But I know that my editors will
just edit out those pauses. And what I have all my clients do is they do point number 1. They
look at their notes then they come and they look into the camera and they deliver point
number 1. They might talk for 1 minute, 90 seconds, maybe 2 minutes and then they finish
point number 1. Then they come back, they look at their notes, "Oh, yeah. That's what
I was going to talk about next." Then they come back to the camera and they deliver
point number 2. They're not thinking about what point number 3 is. In fact, we want
them to intentionally pause after they're done talking about point number 2. They come
back to their notes, they look at point number 3 and they think, "Oh, yeah. That's what
I was going to talk about next." They look at the lens of the camera and they deliver
point 3. This is the best way to prepare your content because one, it's simple. You're not writing
out a lengthy script that might take you a couple of hours to prepare for one video. Now,
you can just bullet point the talking points in maybe 5 minutes, maybe 10 minutes and that
episode is prepared. And you can take the burden off your shoulders of having to memorize all
this content because you've just got memory joggers. "I'm going to talk about this first
then I'm going to talk about this second." And you're going to pause between each one.
When you start your episode, all you need to do is 2 things, okay? You need to say what
the video is about and then tell them why they should watch. So, when you do keyword
research, you find that phrase, that question that people are asking. So, it's really as
simple as that. If the title of my video was How To Invest in Real Estate With No Money,
this is how I would start it. "Welcome back. In this video, I'm going to teach you how
to invest in real estate with no money. I've done it dozens of times. I figured out the best
strategy that has the least risk with the highest profits and I'm going to teach you
my strategy in this episode." Or if the title of your video was "How to get your kids to
listen without yelling", I might say, "Welcome back. In this video, I'm going to teach you
how to get your kids to listen without yelling. Because sometimes that's all we can do is
just yell. And it seems to like escalate, escalate, escalate. We yell and finally,
they listen. Well now, I'm going to teach you how you can get them to listen the first time
so you never have to get to that point." After you've done your intro and the little opener
has played, your little branding piece that's 6 or 8 seconds long then comes the content.
And you want to start out your content with content hooks. So, I want to demonstrate how not
to do it and then a better way to do it. So, on the outline here, I'm going to just demonstrate with
this title --"How to get rid of strep throat without antibiotics". Now Doreen Speckman,
she's the expert on this topic. She taught it to me. I've used the remedy many times
so I'm going to pretend that that's my expertise, okay? And here's my outline. You notice I've got
3 words or 1 word or 2 words, okay? Very simple outline. I've got 6 different points that
I'm going to cover in the video. First, let me demonstrate how not to do the content hooks.
"Alright, as we dive into this topic of how to get rid of strep throat without antibiotics, really,
you just need 3 ingredients. If you go grab some garlic, some cayenne pepper, and some
raw honey and you mix that together, you take that, it will wipe out your strep throat."
I just gave away the whole episode, right? Why are people going to need to watch longer?
Or maybe they don't believe me maybe they think, "Oh, that sounds too good to be true.
Let me go find a better video." Or maybe they do believe me and they go leave to see if
they have those ingredients in their kitchen. Who knows? But they're certainly not going
to stick around for the full episode. So, here is a second attempt and I'm going to
set some content hooks that create curiosity. "Alright, as we dive into this topic of how
to get rid of strep throat without antibiotics, first, we're going to talk about why not antibiotics. And
there's some good reasons why you might want to consider an alternative. Then there are
3 ingredients. We're going to talk about each one and how each one is a natural antibacterial
and a natural antiviral. It's amazing stuff. Then we're going to go to the kitchen. I'm
going to show you how to prepare this and how to take it dosage and whatnot. And then
I'm going to wrap up with a story. My son, when he was really young, he had a high fever,
he had strep throat and we use this remedy. He also experienced a side effect that you're
going to want to know about because you're probably going to experience this side effect
as well. Alright, let's dive in. Now, let's talk about the end of the video. You want to have
a call to action if you want your channel to be profitable, right? If you want to make
revenue or you want to have customers or clients, you need to ask them to do something. But
it's actually easier than you might think. You don't have to sell them anything at this
video which would kind of be a weird one it's an educational video, right? You're giving
away information for free and then at the end you're trying to sell them something.
Nope. We don't have to worry about that. Give them a free gift. Okay? So, you might say
something like this "Hey, now that you've learned how to do a, b, and c, I want to
give you a free copy of my book. I go way more in-depth on this topic. And if you click
the link below and you just cover the shipping costs, I'll send you the book for free." That
type of a call to action or that type of a lead magnet, the gift that you give away
is called a lead magnet because it attracts leads. That can be really effective. Because
in order for them to pay the shipping costs, they need to give you their name, their phone
number, their address, their email, and they're paying a few dollars so you know that they're
committed. So, it's a high-quality lead. And you get a lot more of their contact information.
As a heads up, the lead magnet that I'm going to give away to you for watching this episode
is my Influencer Almanac. It's a digital piece that has a lot of valuable information in
there but there's no cost at all. You just get it for free because I don't have to ship
it out to you. I can just email you the link. Another thing that I want to talk about about
call to action is engagement. You can ask people to do things like, "Hey, remember
to subscribe." Did you notice how I asked you to subscribe earlier in the episode? I
was over there sitting on the stairs. Most people who wait to the end of the video and their
call to action is that. But what that does is it tells people to leave. It says, "You know
what? I'm all done. You can be all done with youtube. See you late/see you tomorrow." You actually
don't want to give any signals like that. So, at the end of your videos, you either
have a call to action to a lead magnet where if they are going to leave they're going to
your website or you have a call to action that leads them to the next video that you
recommend that they watch. So, you might say something like this: "Hey, now that you've
learned a, b, and c in this video, if you want to learn x, y, and z, go watch this video
next." You can point to it. You can tell them the title of the video but that way they're
not ending their youtube session. They're actually continuing and going and watching
another video that you recommend to them. I typically will recommend that we do 5 episodes
that link to a lead magnet. So, the call to action is to go to a lead magnet. The other
15 would link to those 5 videos. So, it'd be, "Hey, if you've learned a, b, and c, you
need to go watch this video next to learn x, y, and z." And then at that video, the
call to action is the lead magnet. Now that you've had a glimpse of this strategy, I want
you to understand it completely. I've created another episode. It's called "How to get 1000
subscribers on youtube in a day". Go ahead and click here or up there.