Running a small business, it's definitely not for the
faint hearted, especially now,
which is why I thought it was time to start some communication
strategy episodes,
particularly positioned for small business owners, so that
if you run a business,
you can better protect your business, sustain your business
and possibly even flourish in the year ahead,
by applying some micro tweaks to your communication strategies.
Did you know that 93% of people's online experience of
your business begins with a search engine?
So this year, it's time to map out how you can build
your small business communication strategy, taking
that into account.
So let's start with the most important person, your customer.
I want you to ask yourself,
How does your customer discover your business and build a
connection with you?
Chances are, as I mentioned, they find you via a search
engine.
So please calm down If your Instagram is not at 50 billion
K.
I'm just under 3k on Instagram.
And I'm eight years in business. And do I look stressed?
Nope.
This is because I know that in most industries,
search engine beats social media by 300% when it comes to people
finding a business.
So don't let social media intimidate you.
This year is all about focusing on communications that help you
So I want you to invest instead, in your communication strategy
survive.
on your website,
you should be spending more time on your website,
improve your blog quality, add some videos,
think about how much value your website provides, and how you
can build it even more.
Now I've added more ideas and resources to this over on my
website.
So make sure you head there to get more ideas.
The next question to ask about your small business
communication strategy is
does your website serve or sell?
Now 96% of people that visit your site are simply not ready
to buy.
So you've got to make their first visit memorable and
entertaining.
How can you do that?
Well, I'm going to let you in on a question.
I asked myself constantly when I work on my communication
strategy.
And the question is,
what would drive me to visit my own website if I were my own
customer?
And I also asked myself,
how would I be feeling when I type the keywords in search that
helped me find Voice Science.
And then I do my best to speak to that.
Now, I know that many visitors on my site arrive feeling
stressed because they worried about
their personal, social, or business communication.
And in that moment, I definitely don't want to try to sell to a
person in that kind of mood.
It's kind of not ethical.
I need to use my emotional intelligence
and find ways to invest serious time
in making sure my website builds rapport,is clear, engages,
entertains,
and possibly even educates.
Next up, we've got to talk about your brand tone and messaging.
A bad logical flow on your website is like using a font
that's too small
or creating a site that just constantly crushes.
Bad logical flow makes your website hard to engage in,
and very difficult to understand.
So take some time to think about how to make your site
interesting, and conversational.
And I'm talking about in the writing, in the imagery,
in the flow of the messages on your website on every single
page.
So your customer can get to know you easily
without driving themselves nut trying to work out what is this
all about?
And where do I go to find what I need to learn?
The best thing about running a small business is the human
connection
and the inspiration that you have to genuinely solve
someone's pain point.
And this all comes down to your own emotional intelligence,
and your willingness to build it more and more to better serve
your customer via your communication strategy.
And this year, people need you to serve them more than ever.
The question is, how are you going to do it.
I hope that you enjoyed this little shot,
and it has given you some expressive fuel to think about
your communication strategy for your small business.
If you enjoyed this one, don't forget to give it a thumbs up.
And if you're new to the Voice Science Team channel,
we release videos weekly and we have so many great tips coming
to build up your personal, social, and corporate communication for
2021.
So make sure you subscribe if you don't want to miss out.
I hope you enjoyed this one.
Have a wonderful day and Ciao for now!