- Everyone's favourite monkey, Mr. MailChimp,
announced recently that you could create landing pages
from within MailChimp itself.
- Say what?
(monkey calls)
- But how easy are they to actually set up and use?
We take a look in today's video.
(bell rings)
- Landing pages are one page websites
that have only one call to action and one purpose.
They also have no menus and no navigation.
Their purpose is either usually to sell a product
or give something away for free in order to grow your list.
- You can create these using your website
or with something like Lead Pages or Instapage.
But, if you're a MailChimp user,
you can now create them at no extra cost
on MailChimp itself.
Even the free version of MailChimp.
- Woo!
- Uh-huh. And here is a seven-step process
to show you exactly how to do it.
- Let's hop in.
- (Andrew) So, step one, once you are in MailChimp,
when you go to Create a New Campaign,
you can now actually choose Create a Landing Page as well.
Step Two is to pick your template.
Now at the moment they only have two very basic templates
to pick from.
They have a Signup page,
which is used for email list growth,
and they have a Product page,
which is used for selling a product.
Step three is to give your landing page a name
and pick a list that you want to actually send this to.
Step four is to make it pretty.
Now if you are familiar with MailChimp
then you will recognise this page
cause it is pretty much a straight up copy
of their email builder.
So you can pull in images,
you can change all the colours,
you can do basically pretty much everything
that you can do with the email builder, too.
Now, to save some time,
in true Blue Peter style,
you will know this if you ever watched UK kids TV,
here's one I made earlier! (drumroll)
Du-dah! (laughter)
Step five is to create your button.
So if we click onto the button module here,
we can change the text like it says on it
we can change the style of it.
So we want to choose a colour here
that's probably a bit different
to the rest of the colours that you have on your page.
You can also choose what happens
once they click that button.
Now, unfortunately, you can only collect e-mail addresses,
not first names, for now.
Now we asked them about this,
because we thought this was a bit--
- (Pete) Strange. - (Andrew) Rubbish.
And they've said that they are tracking feedback,
so if you want to be able to collect more
than just e-mail addresses,
then make sure you go and ask them for it.
For a workaround, you could create a welcome automation
that is segmented to only send to sign-ups
from the landing page
that includes a link that asks the person
to update their profile, if they wish,
to give you more information.
And you would do that using an Update Profile link.
So we're gonna link down below
under the video to an article
that explains exactly how to use that Update Profile link.
When you're happy with the overall design of the page,
click Save and Continue.
And Step Six is to edit the page title and URL.
So, we don't really want to call that
Testing Landing Page,
we maybe want to call it something more specific
like Convert Mavericks.
You can also edit the link that you're gonna
be sending people to, so that is pretty cool.
And when you have done all of that,
Step Seven is to just click Publish.
- (Pete) Boom!
High fives!
- (Andrew) Grab this link on the next page,
and that is where you can drive traffic
to on social media, in e-mail campaigns,
or in your e-mail signature,
or even drive ad traffic to here.
- So, gotta hand it to MailChimp.
We're gonna give it a huge 10 out of 10 for ease of use.
But where it does let us down a little bit
is the form limitations, the design capabilities,
and the lack of templates,
if you're not particularly good at design.
- To be honest, we're not a huge fan
of MailChimp's overly pretty e-mail templates,
but some of those could work wonders
as landing page templates.
So, we are a bit disappointed that they haven't launched
with any pre-built templates,
but we are guessing,
knowing MailChimp, that that is coming next.
- Yeah.
- On that note, we recently talked about why we switched
from MailChimp to ConvertKit for our own email marketing,
and we will put the link to that video over here.
- But, this is a huge step forward for MailChimp
and if you're already using MailChimp,
and you wanna get started with building your list,
then this is an absolute no-brainer
using these MailChimp landing pages.
- If you wanna do more with your e-mail marketing, too,
then you need to check out our show E-Nailed!
Just go to andrewandpete.com/e-nailed
and if you are not already an Atomic Member
then you can watch the very first episode
completely for free,
which shows you where e-mail marketing should fit
in your content strategy as a whole.
And you'll know by the end of it
if you're doing it right or not.
- Mm-hmm.
- I've been Andrew!
- And I've been Pete!
Make sure you're getting subscribed,
and we'll see you next time.
- Bye!