What's going on everyone?
In this video I'm gonna be showing you
how to upload video natively to LinkedIn
both on desktop and mobile,
what the features are and what you don't have
and how I think it can help your business grow.
So stay tuned, it's comin' right up.
(techno music)
Hey everyone, my name's Larry Snow
and yes, we're gonna be taking a look at
native video on LinkedIn,
something that's relatively new,
it came out over the summer.
There was a big brouhaha about it,
when was it coming, when was it coming,
and now everyone should have it,
and how you know you have it,
if I go over to the LinkedIn
homepage linkedin.com
it'll say share an article, photo, video or idea
and if you click inside you'll see the little
video icon will show up.
Why it doesn't show up until you click in, I'm not sure.
But if you click in and you see the video tab here,
the video icon, you're good to go.
But I want to go back and I want to show you
what it actually looks like once you have
a video up natively on LinkedIn
and then we'll walk through the process a little bit.
So right here is a native video,
and I, just upload your video like you would to YouTube
you just do it to LinkedIn and
there are no options, none.
It just uploads the video and it'll take awhile
to process through and it'll notify you
when the video is done
and that's it.
You add in your commentary kinda like what
you would do on a Facebook or in a description
of your video on YouTube and you're done.
It's good to go.
I'm gonna go back to the homepage here
and over here on the left hand side
you'll see 127 views of your video.
If you click on that, and here's why I think
it can help your business
because of the people that see it.
Not only the people but also the companies
and the people that work at those companies.
Like right here it says that three people
from Fidelity Investments viewed your video,
so Fidelity presumably might find that interesting
that I'm doing a video on that specific subject.
So that's something that you have to keep in mind
because if you're starting to grow an audience
on LinkedIn, on Instagram, on Twitter, not just YouTube,
by diversifying you're also connecting with
other people that might be interested in your stuff
that you didn't even know about.
All right?
So that's where I think this type of thing
that we're doing here with the native video
or even just posting on LinkedIn,
it will give you stats on who is looking at your content
and it's not gonna say exactly who
but in rough definition I'm, you know,
I have operation specialists, business owners,
18 people who have the title Firefighter,
my biggest audience is from Greater New York City area
and I'm in Boston.
So that gives me a lot of data
to understand and collect
and make note of when I am posting this content.
So now that you have an idea of what it actually looks like
I'm gonna walk you through the process
and I'm actually going to upload a video
and then I'm also gonna upload a video through mobile
so you get to see what that looks like as well
through the LinkedIn app.
So...
We're gonna go back to
the LinkedIn homepage, the feed page.
We're gonna click in here.
We're gonna click on video
and I am going to go over to my external drive
and go down to, here it is,
Google Analytics goals,
gonna click on Open.
It already knows it's a video and boom,
there's your video, all done.
But there's no cover photo, there's no thumbnail,
what it is, it is.
So there's nothing really to edit here
other than the text that you can put in up here.
Now with the text you can also click, include
website links, links to your YouTube channel,
stuff like that.
There isn't really anything you can't do in the text.
But the important part is the video
and there's nothing you can do in the video.
I mean you can't edit it, you can't crop it,
you can't do anything.
Once it's in, it's in and that's how it's gonna look
when a person comes onto the feed and sees that video,
that's what they're gonna see,
the actual first frame of the video
and that's important to remember
when you're doing native videos, all right?
So let's add in some text,
and I'm just gonna grab it over from YouTube,
my YouTube video that I did on the same thing,
and so this is one of the benefits here guys
is that you can repurpose your content.
So what you can do is you can download your YouTube video
and then use it as a native video in other
social media networks like LinkedIn,
and that's exactly what I did for that first video
that saw, the advanced search for Facebook, AFS,
and I downloaded it from YouTube and I uploaded it
natively to LinkedIn and added in some text
and a link to my website, and that's it.
So let's go do that.
Now if you don't know how to download a video
after you've uploaded it,
you go into your creative studio,
you go into video manager and you click
the little down arrow here and then down
towards the bottom here it'll saw Download MP4,
and that's the one that you can repurpose
and put up on other social networks.
If you have a video editor like ScreenFlow,
Camtasia, something like that,
you can chop it up into smaller bits
that you can put on Instagram and or Twitter
so that it is native into that application.
So let's pretend we downloaded that,
go over to here, we're gonna go into edit,
and I'm just gonna grab some of the content
that I have up here.
And I'm just gonna grab all of this stuff here
and click copy, go back to our video that
we've posted in here.
I'm gonna click paste and I'm just gonna review
the content to make sure it makes sense
for this audience.
So some of the audiences on LinkedIn would be
business oriented so I need to fine tune maybe
this content to make sure that it fits in the context
of the LinkedIn audience, and that's something
also to be aware of when you are repurposing your content.
Now before I click post I just want you to check out
the privacy settings that you do have for your video.
You can say public, anyone on or off LinkedIn,
which is important.
If you want this content only to be for your
LinkedIn audience you can do that here
by tagging it as your connections.
Or you can do anyone on or off LinkedIn and Twitter
so it'll also go to Twitter at the same time
it goes on LinkedIn.
And you also have the option to allow comments
on this video.
I think I'm just gonna leave it the way it is
and I'm gonna click post.
Now it's gonna take its time and it's gonna upload
and then it's gonna process the video
just like it would on YouTube.
The longer the video the longer the process it is
for it to upload it to the LinkedIn servers,
but again you'll get a notification when it is complete.
While we're waiting we're gonna go over
to the mobile side of the equation here
and look at the LinkedIn app and upload a video that way.
Okay, so I am in the LinkedIn feed on the LinkedIn app
and again we have that little video icon there
along with an image.
We can certainly upload an image as well.
So I'm gonna click in there to make a post
and I'm gonna click on the video icon down at the bottom
and it's gonna upload my
videos that I have in my library.
Now if this is your first time doing this
it's probably gonna ask you can I have access
to your library on your phone,
and of course you would say yes.
I'm gonna click on our video.
We're gonna click next.
Tap and then click paste.
Now I have Larrysnow.me/app, now that is the URL
but we have to put http, or in this case https
in front of it to make sure it's clickable.
And we can actually tag someone in here.
We can tag in maybe
my father-in-law Tony Scotti,
I can tap him in there, then I can click done.
And this feature is also in the desktop
but I didn't use it.
There was a little @ symbol and you could tag somebody,
sort of like what you can do in Facebook.
Okay, now we can click post right away.
There is a cog over here which, let's click on that,
see what that says.
So it has the same type of options.
We can share publicly, publicly and to my Twitter
or just to my connections.
So it has that same privacy settings
that it does on the desktop.
I'm gonna click post,
and that's gonna take some time to prepare it as well.
It's only 38 seconds, it's uploading very quickly
because it's such a small file
and I'm sure it'll be posting any second now.
So thank you all for watching this video.
I really appreciate it.
If you want to see another video that I think
you might be interested regarding LinkedIn,
you can go watch that here
and it is on your LinkedIn privacy and security settings.
To learn more about me go to larrysnow.me
and I'll see you in the next video.