- [Patel] Hi everyone.
It's Neil Patel and welcome to another day
of content marketing unlocked,
today we're going to be going over Omni Channel Strategies.
This is the last lesson of content marketing unlocked.
It won't be my last training course.
It's a sad, but yet happy day,
sad day because it's the last day
of content marketing unlocked,
happy day because you now will have everything you need
to create a popular blog and generate sales from it.
As I mentioned this the last day,
but there's one thing that's really important
for you to know.
Content marketing has transitioned
from a single channel into omni-channel.
That's it, but it's no longer that way.
Do you blog on Medium?
Do you blog on WordPress?
Do you blog on your own site?
Do you blog on Facebook?
There's a lot of places where you can publish content.
Is your content just text-based?
Or is it video based?
And you put on YouTube or Facebook?
What if it's audio based
and it's in Google player or iTunes?
So all these things are very important to know.
And Google searches is growing even bigger
and we're not only text-based content ranked,
but now you can find content ranking,
that's podcasts, videos.
They're literally ranking and showing everything
and Google is getting more and more popular.
And for that reason,
you will think out there and get more and more traffic.
So here's the interesting stat for you.
24% of your customers will first find you from your blog.
I haven't done this study in years
and updated it, blog first.
And it's because Google wants to rank more blogs.
Alexa pulls, you know, answers from blogs.
Same with Google Home or the Apple version of Home
or whatever their devices called that's similar to Alexa.
So you want to have your own content.
And blogs generate 62% of organic traffic.
It's not going to be to your products page,
Google wants to rank content.
If you have products pages,
probably going to have to start spending some money on ads.
Traffic Gains.
So when you look at the biggest traffic gains from blogging,
it's from translations and updating content.
Think of this stat.
Billion plus bogs,
a lot of content out there,
Google has it's prime pickings,
so what do they do?
They want to rank the stuff
that is quality, is updated, is fresh.
They also are looking for content in other languages outside
of just English.
So make sure you translate and transcribe your content.
It's what's going to lead to the biggest traffic gains.
So how do you convert your blog readers into customers?
Well, you got your audience.
You're getting the traffic.
You're translating,
well, email marketing and remarketing are the two biggest
and hottest ways to convert your blog traffic into revenue.
So make sure you check out those two main channels.
Webinars are also effective,
call to actions within your texts,
special offers like Black Friday sale,
all that stuff really works well too.
Your percentage of blog traffic by channel,
search is going to be the most popular,
and then it's going to be direct, and email and referral.
So all of these will add up.
Social isn't as good as it used to be,
but it's still better than nothing.
So you should just still be on it.
Now, the types of content that you should be focusing on,
most people focus on texts,
but video is the new booming type of content.
Podcasting is rising fast too.
So make sure you mix those in your arsenal as well.
Don't just focus on text.
So the Omnichannel Rubic,
you can increase your sales year over year
by going through multiple channels,
and here's a rubric for you,
and don't worry,
we have a worksheet and guide on this,
so you don't have to really study and analyze this.
But in essence, if you want to do well,
you got to go Omnichannel.
And here's something from Eric Schmidt that I wanted
to read before I give you the worksheet.
"I actually think that most people don't want Google
to answer the questions.
They want Google
to tell them what they should be doing next."
And that is correct.
People just want the answer.
So when you're going Omnichannel, think about that.
When people type in something on Alexa,
ask Alexa a question,
they're not really typing into it,
but when they ask Alexa a question,
like what's two plus two,
they just want the answer.
They don't want to answer.
So think about that when your content try
to give people the answer,
don't just keep educating them
and give them roundabout ways.
Go to Neil patel.com/training,
click on content marketing unlocked,
go to week four, video three,
and that's where you can find
the Omnichannel marketing guide.
Follow that step by step.
It'll really help you get results.
And even though you follow all that,
and you're doing that one key part to succeeding,
that most people don't like talking about
when it comes to content marketing,
is your back office infrastructure.
How do you scale what you're doing from your topics,
to your outlines,
you need writers for that to outline process,
maybe the editors, approval process editors, uploading Prep.
You can have someone do that,
you want to optimize for SEO
and keywords and promotional activities,
cause writing the content till you're half the bottle,
you got to promote Trello.
It's a great way where you can just list everything out.
And there's a lot of other tools for it as well.
So that way you can just keep everything in a really clear,
easy to understand manner.
And that helps you streamline the operation.
If you're trying to figure out how to scale things up,
there's a lot of people that you can end up following,
other than just me,
there's Nerd Wallet, TechCrunch, Credit Karma,
Healthline, Penny Hoarder,
I love that site.
HubSpot does really well,
skincare by Elena for eCommerce.
These are all examples
of sites that you should follow and learn from.
It will help you scale at your content marketing operations.
And it's just super valuable.
I know you're thinking like,
"Hey, I'll follow these sites.
I'll learn it, but should I really invest in it?"
We'll Investopedia does 14 million in revenue.
Dr. Axe is over 20,
Healthline is over a hundred,
The Penny Hoarder is over 36,
Nerd Wallet is over a hundred,
Credit Karma over a billion dollars.
That's the value of content marketing.
And I pulled those stats from just Googling
and searching the web.
Some of them are on the inc 500 list
if that helps make it a little bit easier.
Of course, as you create content,
you're doing your marketing.
You want to analyze and measure the results.
You want to set up
your analytics correctly in Google analytics.
So that way you can figure out all right,
you know what keywords are in striking distance?
What piece of content drive the highest rankings?
You don't want to just create content for the sake of it.
There has to be some sort of conversion touch point
and that's why these metrics are super important.
It's going to vary business by business,
but you got to figure out what works for you.
And one big thing that really helped me throughout
this whole process is, you know, looking at case studies,
market data, field reports,
because a lot of people look at those
and those are really high converting.
And what you'll probably find out with your analytics
when you do the tracking,
that any posts that you have
that are data oriented,
tend to probably bring in more revenue.
And if you're not sure how
to create those data driven posts,
check out Neil patel.com/training,
go to content marketing unlocked week four, video three,
and we have a case studies and market data and field report
for use to help you create that type
of content that drives that revenue.
Look, you figured everything out.
I hope you're following everything.
I know this is the last lesson
in this content marketing series.
Keep in mind,
you can't forget the marketing and content marketing.
You need to be a great marketer.
It's not just about writing content.
And there's some things that make up great markers
and I want to go over them.
First is to be ambitious.
The most successful content marketers have a desire to win
and they refuse to just settle for just writing content.
That's the kind of effort that'll make you rise to the top.
You got to keep pushing on marketing.
Be ambitious.
You also need to understand your audience.
The next time you're out in a cafe,
take a little time to learn using your phones,
understanding that why
and how you can improve people's lives,
will make your content more popular.
If you aren't sure on the solutions
that people are looking for,
you can use Uber suggest, type in a keyword,
go to the keyword ideas reports,
it'll give you ideas of what people are typing in,
and a lot of times they're solution-based keywords,
and they'll give you an idea of what you need to write on.
Of course you need to be focused.
If you aren't focused,
you don't have your routine,
you're not cranking out content on a consistent basis
and you're not pushing hard.
You're not going to win.
Because there's other people
who are focused cause they know it's an effective channel.
I also want you to have creativity and imagination.
Copying everyone isn't going to make you succeed.
You don't win by copying.
You win by doing something better than your competition.
Sure, copying isn't the worst thing in the world,
but that's not what creates massive big companies.
It's innovation and creativity.
Don't forget the hard work as well.
I always tell people,
one of my favorite jobs I ever had was picking up trash
and cleaning restrooms.
When my daughter grows older,
I want her to do the same thing
because it taught me what hard work is.
And I don't want her to take life for granted
because hard work is what will cause you to succeed.
It's not just by being lazy.
Without hard work,
you're not going to win.
Nothing will end up coming to you.
You got to work for it.
I also want you to embrace your teammates.
Look, there's no I in team.
Without your team,
you won't be able to build a big business.
I was once speaking at a conference,
alongside of Richard Branson
and I got to chat with him for a little bit.
He doesn't know me or anything,
but I got to chat with him for a little bit.
He probably doesn't remember.
And I asked him, you know,
"What was one of the keys to your success?"
And he said,
"My team."
He's like, "It wasn't me. It was my team."
Hire and build a great team.
And that's the key to succeeding.
And of course, one thing,
and I learned this one from Amazon,
keep your existing customers happy.
Yeah, you can do content marketing.
You can drive more traffic.
You can optimize for conversions.
But if you don't keep your existing customers happy,
you won't win.
Amazon does well
because their existing customers keep buying
from over and over again.
And I love her running surveys through Hotjar
and SurveyMonkey
cause that'll help you figure out what you're doing right
and wrong to keep your customers happy.
Of course, number eight, love what you're doing.
If you don't love what you're doing,
then you're just not going to win.
You're going to give up,
you're going to be burnt out.
And that's why I believe you should really try
to love what you do and find your passion.
If you don't know what your passion is,
just tried a lot of things
and you'll figure it out quickly what you like
and what you don't like and do more of what you like.
So summary,
this is how you get the most out of this course.
Review the program at least multiple times
over the next 12 months.
Use the modules as your roadmap review
when you get stuck and work with the lessons,
there's over 35 worksheets.
If you just did one hour per day,
you will do extremely well.
All I'm asking you to do is not even one hour a day.
I'm asking you for an hour or two a week.
If you do that, you can crush it in content marketing,
at least when you starting off.
And then as you see results,
keep investing in yourself,
be proud of what you're taking and scale everything up.
So now you complete a content marketing unlock.
Congratulations.
You did an amazing job.
If you have any questions,
just leave a comment below and I'll try to answer it.
If you enjoy the video,
I'll really appreciate if you liked it,
shared it, subscribe to the channel,
tell your friends about it.
And if you need that extra help,
check out my ad agency, Neil Patel digital.
Thank you very much.