If you're not ready to massively scale
your coaching business, this video is not for you.
You see, in the last 12 months,
we have gone from 3 million in annual revenue
to 9 million in annual revenue.
That means we have had about 300% revenue growth
in the last 12 months.
Now it's not the first time
we have had this amount of crazy growth.
We have been one of the most successful
coach training company in the past seven years
of our existence year after year after year,
we have always grown at at least 100% year on year growth
and always been able to maintain very healthy profits.
And there are some secrets to that,
there is some reasons why that really works for us
as a company.
And we found that through trial and error,
we found that through tinkering,
we found that there is a very particular model
that one must follow
if they truly want to have long-term exponential growth.
Now, there will be a lot of people
that will tell you tactics or hacks
that will help you grow your business temporarily.
You may see a growth for a year
and then it'll eventually burn you out.
You might find a strategy literally works,
but it is not sustained over time.
What we have found is the model that sustains growth
over a long period of time.
That is why we have been able
to build companies after companies
that have found success after success.
So what is this simple, but powerful and effective way
that you too can use to grow your coaching business?
I've simplified that model to three very simple ideas.
These three ideas have become the forefront
of why I'm able to grow companies exponentially fast
and never really have to worry
about not being able to satisfy my clients
and customers to the highest level.
The first principle of growing exponentially
is do what you love.
I was just having lunch with one of my team members
and he said, Ajit, in the past two years,
you have changed so much.
It seems like you have exponentially changed.
He was seeing me after the pandemic for the first time.
And he said, your video presentations have gotten good.
Your event presentation have become better,
your programs have become better.
What is the secret?
What changed?
And I said, the one big thing that I changed
is I only do things that I love.
I have completely abandoned any project
that does not fuel me,
I've completely abandoned anything that I did for money
versus now doing it purely for love.
I only do activities that truly fuel me.
You see, it seems like a simple idea,
but it's a really powerful idea.
When we do activities that really fuel us,
It fundamentally shifts the energy
that we bring to the project.
It fundamentally shifts the desire
that we bring to the project.
It fundamentally shifts the clarity
that we have on the project.
Oftentimes we are told to do things in our businesses
that would be good for making revenue
or good for making profit.
And while those are important matrix
for you to build a company,
that's not really what makes a successful company.
A successful company is based
on the foundation of things you love.
Because when you love something,
you can do them for a long time.
When you're really fueled by something,
you can do that for a long time.
And when you do those things for a long time,
you're able to create great results with them
which also brings me to the second fundamental idea.
The second reason why we were able to exponentially grow
is because we stuck with something for at least six months.
You see most of the time
because of the overwhelm of information
that we get in today's modern world,
we are always receiving more and more data,
more strategies come online, more platforms come online.
More ways to do product comes online,
more software to automate our lives come online,
softwares and apps to make us more productive come online.
And each of these items while it's designed to help us
because they're all happening at the same time,
it focuses our attention on all of them
and when our focus is on all of them,
our focus is on none of them.
And that really causes us
to actually not be able to accelerate in our careers.
So the second key thing is find an idea and stick with it
for at least six months,
six months is a good enough time for you
to either validate the idea or fail at that idea.
If you choose a platform
that you really want to be successful at,
try it for at least six months.
If you have a product that you truly believe in
and you love delivering, try it for at least six months.
If there is a particular client
that you really want to get successful,
include them and engage with them for at least six months.
If you want to get a contract with a company,
engage with the company at least for six months.
When you commit to something for at least six months,
it gives you enough time to find ways to make it work.
So you're not just simply getting disheartened
because one thing didn't work,
you're giving the platform a chance,
you're giving the contractor a chance.
You're giving your client a chance.
You're giving yourself a chance.
And when you do that, when you give something six months,
now you can tinker with it,
which also brings me to the third principle.
And that is to tinker with things, try things out.
Don't follow somebody's ideas.
Don't follow somebody's strategies.
Definitely don't follow somebody's hacks.
The reason why I say that
is because often these hacks and tactics
are designed for the person that actually is using them.
And yes, it works for them.
There's no denying that,
but it also means that it works for them,
it's designed for them, which very often could mean
that it will not work for you,
or maybe it'll not work for you
to the extent that you hope it'll work for you.
And that is why you need to start approaching your business
with a different idea,
then look at other people to see what's working for them
to learn from it, but then tinker with it,
by tinkering, it simply means try things with it,
try ideas with it, see how you would adapt it.
And as you adapt it, you will find
that you'll find a completely different model
or a completely unique model of you
being able to create a successful outcome for your company.
You see one of the reasons why we grew so exponentially
in the last few months is because we were tinkering
with the idea of what could the evolution
of a coaching contract look like.
You see a coaching contract
usually looks like charge a little bit extra money
or make the contract a little bit longer
instead of a year long contract, do two year long contract
or charge instead of $100,000 charge $200,000.
And yes, you could do that.
And yes, it'll give you some growth in your business.
But what gave us exponential growth
is because we asked the question of saying,
what is the evolution
and what can we try as a coaching model?
And what we've found is we could
because of what we have been able to do
with our other companies in the past
is we could simply go into a company and say,
I don't need enough upfront free from you.
What I want is X percent of the company
or X percent of the revenue of the company
based on our work together.
Or profit of the company based on our work together.
And because we were able to navigate
that percentage structure, being able to find that, oh,
you could adapt a coaching contract
and not just be a fixed pay,
but a variable pay based on performance
and we knew we can always perform
because we've proven that multiple times to ourselves
and we are willing to take that risk.
While suddenly we opened up the floodgates of revenues
totally being co related to the outcomes
that were created for the company.
Now, this is not a common model.
This is not something that you hear about
in every single day, but we were able to tinker
with our current coaching model and ask ourselves,
what is it that we can adapt?
What is it that we can change
that would help us get more outcome
from the same amount of work that we are doing
in any other coaching relationship?
And that helped us find this amazing model that,
of course, has led to exponential growth.
We were also able to adapt our model of how we do marketing.
You see the traditional marketing model to always suggest
do something like a webinar or a promotion campaign.
Well, we have a completely different structure.
We do four, five hours seminars
where you come sit with us and take a deep dive.
And as you're taking that deep dive,
we may introduce a product or a service to you
as that conversation expands, as that training expands
that really built a lot more trust and faith
between us and our audience and our potential clients
which, of course, increased the enrollment
and the amount of revenue that we were able to generate
from every single campaign.
Now, these three fundamental principles
are already great for you to create a very successful
and high growth coaching business.
And the fourth key thing is to have a great business plan.
Most of the coaches go out in the world
without a business plan.
In this next video, I'll show you exactly
how you can build a coaching business plan.
So go ahead and check out that video.
I'll see you there.