Hey everyone!
Jason here, digital marketing consultant.
And in this list growth strategy guide, you're going to learn what a squeeze page is and
how you can use one to grow your email list and attract more buyers to your business.
So, make sure you check out the timestamp table of contents in the description, along
with some other helpful videos and playlists that walks you through the rest of your sales
funnel building and list growth process.
So here, before we dive into the five simple steps to creating your squeeze page, let's
go ahead and talk about what that good is.
And then the one key to success that you need to be aware of as you create your squeeze
pages.
Now, a squeeze page is simply one page on your site that is designed to collect someone's
contact information in exchange for providing value.
At the very basic level, that's pretty much all it is.
Now, if you're familiar with landing pages, you might be wondering what the heck is the
difference between the squeeze page and landing page?
Because the landing page pretty much does the same thing.
Someone goes to the landing page, they enter their name and email, and then they get something
cool from you, so that you can follow up with them in your sales process.
Well, the squeeze page does the exact same thing.
The only difference is, there's pretty much just a headline and maybe a sub headline and
that's it.
So, a squeeze page is extremely short.
And the big advantage of using squeeze pages is they are much faster to put together and
they easily allow you to split test your headlines, which is the most important part of a landing
page.
In fact, if you're new to this whole thing, you should probably just start with a squeeze
page and if the squeeze page doesn't work, then go ahead and do all the work and time
and energy into making a full blown landing page.
Well what’s great about squeeze pages, is you can set them up very quickly and you can
get a lot of data very fast, in terms of what type of headline is actually going to get
people to join your email list.
Now, the one key to success when it comes to your squeeze page, this also applies to
landing pages, but especially with your squeeze page is that there is only one action, someone
can take when they hit that page.
And that is to enter their name and email.
As soon as you add any other links, and I'm not talking about those disclaimer and terms
of service links that everyone has to have on their site.
I'm not talking about those little bottom ones.
I mean, any other link it is no longer a squeeze page.
The whole purpose of a squeeze page is to squeeze someone into doing the action you
want, and the squeeze part of it, right?
So as soon as you give them another link, all of a sudden, they have to choose, and
we don't want people choosing when they come to your squeeze page.
So now let's go ahead and jump into those five steps.
The very first step of course is the design.
So let's go and break down what the design looks like.
And we'll go through two live examples from some very successful marketers.
At the very top you're just going to have a headline.
You'll learn how to write your headline in a couple of minutes here.
And then optionally, you can have a sub-headline.
And typically what a sub-headline does is just reinforces the message in the headline,
so you're not saying anything new and then it also answers the question of, “Okay,
but what exactly am I getting?”
And speaking of what you're getting, that is the next part where you're going to have
an image that represents something called a lead magnet or opt-in offer.
You're not quite sure what that is.
We're going to get that, to that in the next step.
And then finally, you're going to have your form where you're asking for people's contact
information in exchange for that lead magnet.
Now we have two examples here from successful marketers.
The first one is from Eric Siu from single grain.
He runs a digital marketing agency and has a podcast with Neil Patel.
And this is an example of one of his squeeze pages.
You can see here, there's a headline.
That's very clear on exactly what someone's going to get when they enter their name and
email, and for the graphic, instead of a picture of the playbook, he has a picture of himself,
this is a great option, if you're trying to build yourself up as a influencer, of course,
he's already pretty well known in his niche.
And then the call to action is yes, send me the free video.
Now, the next one we have here is a very, very similar format.
You can see they have their little logo at the top, and this is from Sam Evans consulting.com.
You can see the headline is very clear and tells people exactly what they're going to
get.
And then the sub headline here is extremely descriptive of all the great things they're
going to get as a result of entering their email address.
And of course his call to action here is get started.
And that is really as complicated as your squeeze page has to be.
In fact, you could probably just go back, pause the video timestamp table of contents,
of course, and just completely recreate the format, those two formats for your own squeeze
page.
Now what makes your squeeze page work so well, is of course your offer because at the end,
the day, if you're not offering something of value, nobody's going, we're going to give
you their contact information.
So let's go ahead and go through what you can offer people in order to get them to enter
their name and email or just their email.
And this is going to be your lead magnet.
And so there are three keys to success when it comes to creating your lead magnet.
And then we'll go into three different types of lead magnet you can put together.
The very first key is it actually has to be valuable and actionable?
I know that might seem self-explanatory, but you would be surprised how many squeeze pages
we've seen from our clients where they're offering something that could have just been
put in a blog post or a free YouTube video.
So, it actually does need to be valuable and it needs to be related to whoever is landing
on the squeeze page.
The second key to success is making sure that you do take some time and effort to make sure
that it's well designed.
If you have great information, but all you do is throw it into a word document and ship
it off to people, when they enter their name and email, they're not going to see you and
your company in the best light.
So, you can actually use a free tool called Canva to easily spruce up all of your PDF
guides, if that's the way you decide to go.
Link in the description to a tutorial that walks you through how to do that, it's an
extra hour or so.
And it just increases the perceived value of what you're offering.
Now, the third key to success when it comes to creating your lead magnet is, you want
whatever the information you're providing to be instantly actionable.
So, you don't want to create a lead magnet, this is, “Hey, how to lose a hundred pounds
over the next like 60 or 90 days”.
That's not really something that you want do, that'd be great for a course or a program,
but here you want something that's going to be immediate, so that you can show that you
can deliver value, because once you've delivered value in your lead magnet, the sales process
becomes a heck of a lot easier.
So, you want something that's immediate.
And the easiest and fastest way to do this is, providing a guide.
So this is typically just going to be a PDF, or you could have it as a short video.
And it's designed to take prospects from where they are now, to where they'd like to be.
So this could be a cheat sheet, blueprint, assessment, quick start guide, hackers guide
to just some sort of quick PDF that solves a small problem for them where, you know,
hey, you know what, they're probably struggling with this and if they just knew this little
piece of information, they'd be able to be successful with that.
You really want it to be micro and small so that they can see a result either just an
aha moment.
Like, “Oh my gosh, that's such a good idea”.
Or they can go implement it.
And within a week or so, they're actually going to see success.
And that's going to provide a tremendous amount of power, when it comes to your sales messages
and emails, they're going to be very receptive, if your lead magnet actually help them.
Now, the second type of lead magnet you can do is a resources list.
And this is one that's very easy to put together.
It's not as powerful as a guide, but it is something that's very great to do.
And this is where you just do research for your ideal customers, whether it's a contact
list or maybe just a list of software that you recommend.
Now, the final one we have here, which is a lot more complex, and that is hands on training.
And this is pretty much a mini course.
So this is where your email courses are going to be, come in where you have a five or seven
day email course where you're just dropping a lot of value.
Maybe you're putting together a webinar or a video sales letter, maybe a launch sequence.
That's what is going to be considered hands on training.
This is the last one you should try because the other two are going to be significantly
faster to put together.
But in any case, whatever you choose, this is going to power your entire squeeze page
process.
So now that you kind of have some ideas of what to do, link in the description to a video
that takes an even deeper dive into all the different types of lead magnets you can have.
Now it's time to write your headline.
And when it comes to writing your headline, you really only need to spend about 30 to
40 minutes and you'll have more headlines than you know, what to do with.
And of course, using something called split testing, where you're going to test headlines
against each other.
You'll eventually figure out which one's the best one.
So, the simplest way to jumpstart your copywriting is just as just ask two questions.
The first question is, what results are they after?
And what roadblocks or problems are they dealing with?
So in this particular instance, let's get concrete.
I'm going to use the example of providing a free guide to someone who's trying to grow
their YouTube channel.
Well, what results are they after?
They're trying to grow their channel and they probably want to quit their job and just be
full time on YouTube.
Making videos, sounds like a pretty good life, right?
Well, what do they think is getting in the way?
Well, they probably think they need to improve their video quality.
Maybe they think they need to rank their videos.
Maybe they're frustrated with the amount of views or subscribers or the rate of subscribers
are getting or the rate of views.
And those could all be things we could talk about and help them solve or overcome in our
offer.
And so, what you want to do is take, make a long list of all of these.
And then they're just two language patterns we can use.
Number one, how to result without hard part and number two, how to result even if.
So, you can pause the video, of course, if you want to go through all of these examples,
but I'll just read off a couple of here.
You can see the first one, how to grow your channel, which is a result that they want
without getting lots of views, which is a roadblock, because a common belief would be,
“Oh, if I want to grow my channel, I have to get a lot of views, but I don't know how
to get a lot of views”.
And so, we have a headline that says, “Hey, you don't have to get a lot of use to grow
your channel”, you go, “Oh, well, that's cool.
How do I do that?”
Because it's allowing them to sidestep a problem, that they thought they'd have to overcome.
And now that you have your headline, you're ready to create your sub-headline.
And creating your sub-headline, you can use one of these three simple language patterns
and really the goal here is, to reinforce what was said in the headline.
So we don't want to introduce any new ideas and then give a little more specifics on what
they're actually going to receive when they enter their name and email.
So here are sub headline formulas, the simple strategy for an action they need to take without
a roadblock, the single blank that will finally give you a clear path to the result that they're
looking for, the little known secret to, or for the result that they're after.
And then instant access to give your offer a name so that you can, and then a roadblock
or result that they're trying to break through.
So here are some actual examples.
We have first a simple strategy for attracting new subscribers, without generating more views.
You can see here, we have the result that they're after, and we've turned this into
an action, so something they're doing, they want to attract subscribers without one of
the roadblocks, getting more views.
We have a little known secret to ranking videos.
So we could have a little known secret to improving bad video quality or doubling your
subscriber count, obviously it needs to be true.
Then we have instant access to the monetization playbook.
So, you can start enjoying a part time income.
So here monetization playbook, we've given our opt-in, offer a name, and then we're saying,
well, what is it going to allow you to do?
Generate a part time income.
And that is one step closer to them generating a full-time income.
Now the final one we have here is just a generic one, get instant access to the complete YouTube
growth blueprint, so you can make 2019 your breakout year.
And I included this one because you can pretty much change the text around in this one, for
whatever you are offering.
So you any pretty much any niche, something would be the breakout year.
So I'll let you play with that one, but that's the headline, sub-headline that we're going
to use in this example.
So now that we have our headline, we have our sub headline and we know kind of what
our lead magnet is going to be, which is what we did in step number two, we're ready for
the final part here, which is our call to action.
Now, when it comes to your opt-in form, you've probably seen landing pages in the past that
asked for way more than just the name and email.
And when it comes to your squeeze page, that's not what you want to do.
On your squeeze page you only need two piece--, well, you really, really need one piece of
information, an email address.
If you want the name, you can ask for the name, but name and email is the absolute maximum
you want to do on your squeeze page.
If you need more information, for some reason, as part of your sales process, then you probably
shouldn't be putting together a squeeze page because a squeeze page is really all about
saying, “Hey, I have this awesome offer.
It's going to help you solve X problem, enter your name and email to get it.
And that's as complex as we want it to be.
If you need all this other information, because you're trying to do something like strategy
calls or you're doing advanced follow-up, then creating a full blown landing page is
definitely something that's going to work a lot better than just having a headline and
then 20 different form fields that you're asking people to enter.
And so that's all there is to it, to creating your squeeze page.
And of course you can create a squeeze page with pretty much any landing page building
software out there, GetResponse, ClickFunnels, Kartra, Kajabi, Lead pages, ThriveThemes,
Optimizedpress, the BeaverBuilder, the list goes on and on.
Really the core here, no matter what software you're using, is making sure that you're following
this very simple and proven design, squeeze pages are not a place to be experimenting
with the design and layout.
So thank you so much for watching.
I sincerely hope you got some value out of this video and you have some great ideas for
how to put together your own squeeze pages.
Remember, there's a timestamp table of contents in the description, so you can jump back and
take a look at those copywriting formulas, because those are going to save you a tremendous
amount of time when it comes to putting together your squeeze pages.
So, go ahead and hit that like button and subscribe for more in depth marketing tactics
and strategies, just like the ones covered in this video.
Comment below, if you have any questions and as always keep building the business you love.