hi hi this is Jay Jay Ghatt! Welcome back to my channel for those of you who are new I invite you to
like subscribe and hit that notification bell if you like what you hear today so i realized
after i did my last set of pinterest marketing videos that i published on this channel that
that some folks in the comments section didn't understand what pinterest is some people say they
use pinterest but just for their personal purposes so i decided maybe it's a good idea to roll things
back a little bit and have a series where i explain how pictures works for personal uses
and then also the business case for using purse on pinterest for increasing your engagement your
sales your clicks your reach i think the best way to uh show and highlight how the pinterest
is like a bulletin board like a vision board like a social media platform
and like a search engine is by showing you how it works so let's take a look here we go
so you can imagine that if you have a home if you've ever been in a community center a
college or school or even maybe your kitchen you may have a bulletin board where you pin different
things and pin different visions and ideas and recipes and lots of different things that you
want or to create something you may want to refer a reference to later on so that's why you have
this bulletin board so imagine um for example you have a recipe that someone gives you and you write
it down a little note card so one of the things you may do you collect these note cards put them
on a pinterest board and then another thing is let's say there's some exercises you're like oh i
want that body that's how i want to look you know body goals and so inside that shape magazine you
have um different exercise routines or how to get you know rock solid legs like rita ora here and
uh you tear that off the magazine and you pin it on your pin board in your kitchen or in you know
wherever you have it perhaps in your dorm room or inside your home someplace so that's one example
of it and everything outfits women especially you see maybe you have vogue magazine maybe you have
a glamour magazine you see different outfits and looks that you might want to put together
because you have an event coming up so you might tear out those magazine pages different looks
and put them together and pin them on that board now what pinterest is the digital version of this
so for example let's look at my pin uh this is my board for example let me turn this off um
and um in my vision board my uh pinterest board for one of my blog posts bellyage blog
i have various different boards and one of the boards that i have is a food and drink board
so i mentioned the uh the recipe card on my food and drink board and they have different different
recipes so this recipe here for cheese zucchini keto breadsticks for example you see right there
there's a recipe on the pen itself so i can make it if i click through to that site that'll take
me to their website now and then again that's the digital version of the note cards where you
have the little recipes on there then pinterest is also like a uh also has let's go to the uh
exercise board yeah mention the shape magazine so the digital version of the shape i have a board
will have health running and exercise tips so in this board i have for example yoga poses so one
of the things i may pin on there is seven gentle yoga inversions to boost your metabolism there i
can go and on the pin itself just look at that and that's something i have for reference when
i wanted when i would do i can print that out um the other version of the other thing i had was uh
outfits for example i have style boards but i have an outfit board so here you see
all my various different outfits and um different things i've pinned you know people pinned and put
together outfits from the various uh websites and they'll put put it together and pinterest or feed
this to me so here is an example of the digital version of me tearing out outfits from vogue or
from glamour magazine and putting them in on the pin board this is the digital version of that
so pictures is also a vision board you know people create vision boards of what they want in their
life i did a vision of creative aaron on demand sort of vision board that i can i'll note here
and you have you know different words and phrases maybe you want to buy a car maybe you want to get
a house maybe you want to get education you pin those different things on your actual
vision on your actual visual vision board but you can also use pinterest to manifest that the
aspirational part about pinterest is what we want to look like so here for example there's all these
women they look like me they're in these exotic places so aspirationally i may want to travel to
these different places and wear these nice exotic flowing outfits and colorful outfits and take
these pictures in these exotic places so i would pin them because that's where i want to go similar
to a vision board you put what you aspire to want to achieve or what you want to go and so pinterest
for example is something where you can do just that pin all the different places you want to go
and and see in the looks that you like to have so that's example how pinterest is aspirational
um it's a social media platform but unlike social media platform where pinterest usually has um you
could in this pan you have like people who try the recipe and so they can show you a picture of it
and that's the only social aspect of when we're sharing oh i tried this recipe here it is and you
have comments as well people referencing like well why don't you i tried and i added this ingredient
i tried that ingredient someone okay this was a fail and so that's the social aspect it's very
very limited on like facebook twitter instagram snapchat tick tock there was more interaction
and engagement with the various different users of the platform pinterest is really limited to just
people you know showing how it looked when i tried this pin or making comments on a specific pin and
that's really few and far between even for most of my pins i don't have much comments on there
so you don't really spend a lot of time if you have you have a popular pinterest page moderating
comments unless you have a food board um because it's not really social in that way so that's the
still example house princesses and this isn't another example eight people try this pen so um
there's a there's a pen i pinned this picture the the nails and pinterest says okay here's different
people who tried um that pen so that's the social aspect so pinterest is also a search engine you
know google is the number one search engine and then youtube when people want to go figure out
how to do a hairstyle they'll youtube it uh but however if people also looking for things
on pinterest they search you can see here is the back door it's my belly-ish blog site and the top
referral the top 10 number one is pinterest is like from the past hour or so and you see that
it's pinterest and it's facebook and then there's all these other pinterest uk um pinterest canada
pinterest australia this is pinterest south africa so um that it's it's a it's a source for
for driving trackers to your website and so pinterest is because pinterest is a search
engine and people looking for stuff and how to do things and things they want to aspire to or
maybe they have a diy project they have coming up on the outfit for a wedding that they're going to
go to um this they'll depend it there and that's going to drive traffic to the sites of whoever
owns those sites so i talked about so that's what it is the way pinterest works so let's start and
try to create a pinterest account so you can if you haven't had one you know how it works um this
is mine so i'm gonna go uh log out of this account and i'm gonna open up a brand new one so i'm gonna
open up a new browser because i think if i yeah my mind is already in this browser let me go to
another browser here instead of using chrome i'll go to another browser and i'll type up um an email
address that you use that you haven't used before let's type that up and see what shows up um jj
gat the gmail i don't think i've used that before can you actually add an email so an active email
account that you use i'm going to see if jj braids works here um and put my agent and see now i'm
gonna that's not gonna work so let's do something else let's go to jj get gmail and um continue
and make up a password and after do that my agent i'm not this age i'm gonna put it in anyway why
not turn back the hands of time and voila you have your page so welcome jj gat to pinterest so there
you go and you can identify your gender um your area art is going to actually fit two categories
to explore connect so pinterest is going to feed you uh pins depends or your digital bulletin board
for your ideas and so then you can pick you can go deeper have sub categories and these they're
usually going to populate with the most popular ones for people use it for and based on your first
upper higher level so when they do the deep dive it'll show under this higher level these are type
of categories that people usually have so let's do cute outfits regular outfits um done okay we're
all set so now pictures gonna build and generate a feed for me and they're gonna give me some ideas
and so i can start creating my own bulletin board like the one you saw on belly itch blog so here
you go so for example here let's click this hair um post here and i have no boards because it's a
brand new account and so let's say i create a board and i'll say hair and spell so these are
my ideas where i'm gonna pin all the different like hairstyles like i mentioned that it's uh
it's not just aspirational hair that i like to get but also hairstyles i like to try later on
um and so that board is there so as i go through the ideas the pictures gave me here's some nails
um i don't have a diy board so i can go ahead and create one right now and so i'm going to
have a nail design board i'm going to put all my different nail ideas um because i like doing my
nails i like um playing with color i usually don't do many designs i'm not an adventurous person but
i'll put and look you could also make it secret so if you don't depend your pins because your
your pinterest profile is usually public um you can have secret boards and usually when people
do sticker boards they you know have like the vision board they're just they're planning an
event they don't ever want to know about their surprise parties so you'll put that down there
and then you have your um hair inspo um let's see so i can pin that hair style to my hair and
it's but where did it show it didn't show up so i create one create a site page and let's say i'm
going to do spring styles on this one oh look you could do your date you could do it by date
that's optional so new answers you can make a secret um you can add collaborators and that
there's a benefit for that and i talk about it in another post but i'll talk about it later on when
i talk about pinterest for business um so then you can just click these spring ideas spring styles
ideas will pop up and self populate and it's going to go and put them all on my spring style
so under my stuff to buy i have spring styles as a subcategory um and for the most part that's done
and uh what's next so there you go my board is populating i think here you can uh create the
downloaded pin code i'm not quite sure what that is it's kind of new but you can put your profile
picture i already have some boards and so if i go through pinterest and it populates i can add
those different ideas nails hair see right now the top pins because i already have a nail board
in spring styles and nails it's already given me different nails different hairstyles based
on the hairs i already picked before if i pick like afros it's going to populate little afros
you know um and then spring outfit so it says this is the sort of stuff you like already
so let's go to do one of my my blogs my hair jj braids so if you open up jj braids you'll see
um okay just go back to gigi braids you open up jj braids you scroll down here basic at home for
seeing maintenance style you click that and a lot of times people will have marklets so
they will have indication of you hover a photo look you hover this photo you have a pen button
you can also have pin marklets on the side underneath and you pin it that's gonna the
picture whatever image that's on the post that that page is gonna pop up and i can pin that to my
hair inspo board automatically so that's how you pin things not other than going to the pinterest
feed you can also go to websites here's my other parenting my blog my parents blog belly itch if
i go here five fashionable stylish bags that you know so i can scroll through this page whenever
i see an image i'll hover over the image of the photo and it's going to give me the option or i
can use the marklet and it's going to show me all the images that are on that page and i like that
i'll save that i'll put that into stuff to buy and remember i created that subcategory there's spring
styles it's really a handbag i can create a brand new section for bags so as i'm traveling through
the internet if i see nice bags i want to get for for let's say school starting and i want some bags
or i have a new season or at the job or whatever or i'm looking for backpacks as i'm going through
the internet and i see backpacks i can pin them on my backpack board um so as you're going through
because people are always on the internet for work um on their face you know they're scrolling and so
as you scroll stuff you see something you can pin something so long as there's a pin button on that
page um and then so that is how uh you get um if you you know this is how people use pinterest for
business and that's going to be the next section we're going to talk about so this essentially is
how people who are just using pinterest to curate ideas curate aspirational things they want to have
accomplished someday and the things they want to actually achieve recipes diy projects they
wouldn't do in short order so i hope that's helpful for you this walkthrough is a basic
setup for and i'll walk through two how to create a pinterest account and how people use pinterest
personally so the next section we're going to talk about printers for business i hope that's helpful
for you this is jj gatt like subscribe and hit the notification button and see you next time bye you