how obvious is it which one of these designs was made by a beginner and which one was made by an
advanced designer why is one of these Advanced stand the other a beginner what makes it so and
why does it matter to you as a graphic designer let's first look at the beginner design now there
are four main reasons or areas on this design as to why this poster is considered a beginner level
design and why it fails to reach up into that more advanced stage of graphic design skill trying to
think to yourself what they might B the first obvious thing here is that the design is very
cluttered in nature an advanced designer knows the importance of white space and even if the client
gives them loads of materials to work with on the design they can still prevent it from being too
cluttered this design seems confusing and chaotic and yes sure sometimes a brief might call for that
but that's not the case here the second thing that tells me this is a beginner level design is the
inconsistent use of fonts and colors the advanced design also mixes up the font use but actually
works on that design and we're going to look at that soon but back on the beginner level design
I can see at least five different type faces which simply leads to things looking unprofessional the
differing font selection here kills any sense of visual language on the design itself and in
turn it actually makes the vibe or the feel of the design completely lost the color scheme is almost
okay if we change the bright pink circle and the dark blue line to a color that already exists
Elsewhere on the design then we are actually one step closer to a decent color palette here really
and again a strong color palette leads to a strong visual language which is essential for Quality
design okay so the third thing on this design that leads me to think it's beginner tier level is to
do with one design principle and that is visual hierarchy there isn't a clearcut focal point for a
St and especially when we consider the typography where we see a very poor use of visual hierarchy
when a design fails to have a strong sense of hierarchy the audience can become lost or not feel
into what the most important part of the message is or the information itself on the design matched
with a cluttered design like we see here things can easily become a nightmare visually speaking
and lastly simple alignment there are several areas on the design where alignment has been
ignored or just totally misunderstood alignment isn't just for those designers who have OCD it's
actually the backbone to creating a visually strong design that is effective in delivering a
message okay so let's move to the more advanced poster design again there are four clear things
we can study and bring into our own workflows and designs that suggest yes this is an advanced
design firstly let's check in on the alignment of this design if you see around the edges we can see
the design assets are aligned perfectly and this keeps a nice clear border to our design here also
the text is aligned neatly and this just sets up the conditions for a visually appealing and
effective design the second thing that suggests a strong Advanced designer made this design is
the excellent use of balance we can see a strong focal point in the middle and then
balanced above and below is the information there is also a clever use of balance found between the
Bold flat design assets of the typography and the rectangular panels contrasted with the high detail
photographic style Graphics the color palette is balanced really nicely as well and this leads
on to the third Hallmark of this design being somewhat Advanced the color palette is strong and
it doesn't seem lost or just a random Choice it's made up of colors that play into a visual language
of modern tech that being purples blacks and lime greens and by the way fun fact this is one of my
favorite color palettes but of course in the right situation the use of fonts here is actually quite
interesting because like the beginner design we do see a mix Mash of different font selections
however it doesn't look crude or amateur here on this design in fact it looks inspired and well
thought out we can see a very bald and inflated font with a large text and then a more refined
modern sansera for other areas this pairing simply works well and it's used in a considered way that
doesn't look confusing or lacking any design skill and the fourth aspect of this design that
tells me yes this is an advanced designer making this is the Smart use of visual hierarchy we did
mention the photographic HD looking focal point this would be the hierarchy tier one the focal
point and notice how it ever so slightly bleeds over the borders at the top of that rectangle
the designer could have just not allowed the edges to touch but bleeding over in this way
adds extra depth and sophistication to the design the topography utilizes hierarchy in
a great way too there's no confusion as to where to read first or what is the most important bit
of information hierarchy of size and color allows us to fully get the feeling of what
to look at and where to move next something that can really hamper a designer's workflow is simply
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box below and see how easy it is to turn your designs into code just like [Music] that let's
take a look at another pair of designs now but this time we're going to look at them in a more
practical sense so here are two social media designs do you think these are Advanced or do
you think these are beginner level now there are three key traits on these designs that tell me
they are in fact beginner level the first one being that these look obviously like templates
and they look like templates that have been customized very minimally or just not at all
when making social media designs things need to be original they need to be icat matching
and interesting templates like this simply just don't cut the mustard the second thing
which no Advanced designer would do is to use lowquality imagery if you look closely here
the quality of the imagery isn't that great things are not crisp and they're not high
resolution granted we have to work with what's given to us by our clients but these days you
can always enhance imagery and AI software for free things like let's enhance # notsponsored
in the modern world of design there is zero excuse to be using lowquality imagery and when seen on
social media posts like this it just comes across as very very unprofessional the third trait on
these social media designs that isn't great is the poor use of topography the style is mismatched and
it doesn't help promote the Design's message and information whatsoever the visual language doesn't
fit with a theme and it looks like it's just been slapped on there without much care there
is also one more aspect of these two designs that dictates that things are kind of lacking here and
it's the fact that we have static Graphics static Graphics are fine for social media posts but in
the modern day the use of Motion Graphics is a lot better and things are Next Level when that's
done for example these two designs here yes we have Motion Graphics on these designs but look
how integrated the graphic style is with the theme of the social posts this is miles away
from being a template cookie cutter cliche kind of post it's really unique and it's really inspired
the typography here fits right into the visual language perfectly so unlike the beginner social
media designs these ones have typography that is modern and aligns with a Cutting Edge Graphics
so if you were scrolling social media and you came across this you likely would be intrigued
in a far bigger way than the beginner post that you just saw earlier so the main takeaway from
looking at these beginner and advanced designs is actually visual language working in fonts
color palettes imagery and styles that align with a specific language is absolutely crucial and it's
something that beginner designers either don't know about haven't learned yet or simply just
don't understand if you want to brush up on your existing graphic design skills or find some new
ones just clear that video on screen but until next time guys design your future today peace
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