one important thing that separates a professional design from a Master Level design is seen here
with these two examples what key difference can you notice between these two examples but looking
closely here both designs aim to promote and Market the Netflix series Black Mirror but one
is simply just really smart and moreover it's Unique and different in a highly creative way
well imagine you see the pink post of a Black Mirror outside on the street you might remember
it but the likelihood is it probably will just fade away from your memory pretty fast the other
design however is ultra interactive and thus just generally more memorable by default the audience
can see themselves in the design and it actively creates a huge memory hook simply because of how
unique and interactive it is but I do hear you Satori or how many of you actually say santori how
can we make designs that are unique and different and make our clients go the first approach that
you can focus on is shown here and that's as I cycle through three different parts of an
advertising campaign for a glasses company as you look at these designs tell me you're not at least
cracking a small smile because of one or two of these designs because for me personally they did
Tickle My Funny Bone so to speak and that's the first method in today's video humor and this is
a clever and a funny design approach and it's how the master designer steps outside of the rigid and
serious approach to graphic design now it doesn't have to be humor of course because the breed won't
always call for that it might just mean the design is so original that it kind of sticks in the mind
of the audience humor makes a design way more memorable because it forces itself into our brain
and does its funny thing deep in our neurons humor can be a play on words or a visual pun
maybe perhaps a pop cultural reference or just a straight up ironic understand the preferences
and sensibilities of your target audience because humor can be and is subjective you will need to
tailor your designs to resonate with a specific group you're trying to reach you don't want your
design to make people inherently angry unless of course that's what the brief calls for on that
project but before we look at other smart ways to make a memorable graphic designs at Master
Level greatness do you want to make client websites without any use of code of course
you do ready mag is a web browser-based design tool that requires no downloading whatsoever
ready mag also has a bunch of useful presets there are in fact eight different categories
of presets animated widgets headers Footers pop-ups shots sideshows buttons and forms they
are highly tweakable so they can fit right into your projects seamlessly with ready mag you can
actually collab with co-creators or clients with ease and that's by using the comments function
you can leave notes or directions right onto your projects which I find super useful additionally if
you want to learn how to make impactful and professional design presentations business
presentations or pitches check out the video I made already mag dedicated to this topic plus
found over there there is also a useful radioact template that you can use on your design work
check out the link in description box below for those things and try it really mug right now
by just signing up to the free plan without the use of a credit card now you can use my
referral link which is in the description box of the video and you're going to get a sweet
special discount on your first purchase the discount applies to all plans already bags so
yeah check out that link down below and start using radio mag on your client projects today
this example is making use of the next way to make a design hugely memorable with smart Concepts it's
bold it's really bold but looking closer it also uses a familiar graphic a lot of us will
recognize the delete button being from Facebook and because it uses something people are already
familiar with the design then becomes instantly more relatable and memorable to audiences
now here's another great example we all know the recycle icon and the designer here has used it to
express the need to recycle books but also notice the Bold nature of the design you are forced as a
viewer to acknowledge the main graphic and so the message hits home fast and it's highly memorable
this technique of using a familiar symbol or graphic match with a bold style is actually
really effective but of course it's not going to be valid or irrelevant to every single brief and
project you may want to consider the next method for creating Smart Designs as seen here on this
deodorant advert but what's going on here I literally do mean that like what is going on
because this is a powerful way to make a smart and novel design tell a visual story on this design
we see an octopus trying to escape from the can and to kind of wrap itself around it I'm not sure
what that would make you or anybody actually want to buy deodorant because when I think of octopi
I don't really jump to Fresh smelling things straight away just saying so moving on this
example is probably way better here we can see someone working out to improve their body and
perhaps their life and cleverly so the workout machine leads to her alter ego which moves her
away from cake it's almost like we're peering into her life and looking at a situation unfold before
her very eyes the next approach is one for you photoshop Geeks out there making a design that
is either shocking jarring or just weird through photo manipulation really captures attention in
audiences it doesn't have to be super high quality or use Advanced Techniques as seen with this
artificial leg advert and yeah let's briskly just skip over the typography at the bottom
photo manipulation works so well because it's sure in the audience something they don't expect
to see and likely haven't seen before this again makes it more memorable and more intriguing you
should be striving to make designs that create a response in your audience but actually the
correct response that you need towards the brief by making novel and smart designs that
are memorable and interesting you then increase the effectiveness of your work it also allows you
to be creative and have fun playing around with Design Concepts visual puns and so on I think
a lot of designers me included they have their creativity completely sucked out of them when they
work on corporate projects for too long a period of time but thinking about design in the way that
we've spoken about today I do feel like it allows you to be more creative which is always fun as a
designer actually let's have some fun right now and put some of what we've been talking about in
today's video actually in practice so here's a really boring and generic design promoting
the delivery of food namely Burgers now let's try and think of either a humorous or a visual type of
plan that we can utilize to reinvent this design how would you go about evoking into the audience
that these burgers are now deliverable directly to your house apartment or whatever now I have an
idea in mind but here are some existing examples that might get your creative juices flowing here's
a design that is kind of turn the burger into a phone albeit a really old phone back from when
I was a little kid also the typography is less than desirable I'm sure you probably agree there
this design is pretty cool though a Big Mac wearing vintage driving goggles to represent a
speedy delivery so you can see that the designers have been thinking about humorous or visual-esque
puns to create a concept and for my design I wanted to give a burger some wings to represent
it being able to deliver anywhere and so here's the initial base design but of course this was
just a starting point I then moved on to this which I did feel like was heading in the right
direction but finally on this design right here and by no means is this an actual finished design
I'd be happy with it's just a quick example for the purposes of demonstrating a point today and
that point is when you're designing something think how it can really relate to the audience
in a unique and a memorable way the designs that are memorable are often more effective
but if you want to learn way more cool things about this wonderful autographic design just
click that video on screen and until next time guys design your future today peace