[Dizzie]: The event tonight is with Treasure House,
one of our amazing clients,
and we're gonna have a dance party.
Just ENERGY Entertainment provides, uh,
full-service entertainment to 1- to 12-year-olds.
We really cater to events that are special needs.
It's just family fun, it's good for everybody.
It's good energy.
(laughs)
(both laugh)
[Lauri]: So good to see you. [Dizzie]: So good to see you.
[Lauri]: I'm so excited for tonight.
[Dizzie]: Oh, it's gonna be a party.
[Lauri]: Treasure House is
an independent living community for young adults
with intellectual and developmental disabilities.
Tonight, our residents are so excited
because it's a dance party with Dizzie Ramsey.
[Dizzie]: ♪ Get 'em up, get 'em up, get 'em up. ♪
[Brenda]: Dizzie, to me, is acceptance,
and it does not matter who you are,
you are loved by him
the moment you meet him.
[Kurt]: He engages everybody.
Every time I see him,
you get a smile on your face and go,
"OK, let's go! Let's go.
I can't wait for you to get this thing started."
Because you know it's gonna be a blast.
[Dizzie]: My name's Dizzie Ramsey,
and this is Just ENERGY
(drawn out) Entertainment!
[Intro]: America has always been associated with making it.
- But is that opportunity available to all?
- This is what it looks like ...
- to be made in America.
[Alexis]: When I see this picture,
he was so cute,
and he had such juicy cheeks
and just curly hair and just an adorable baby,
but no rhythm.
[Dizzie]: If you asked my mom,
I had two left feet and I looked probably like
I was spazzing if I danced. (laughs)
But I knew that there was somethin' deep inside of me.
There was just this cool, bubbling energy,
but I also had a big complex as a kid.
Um, I was very little.
I knew that I would have to grow bigger than my stature.
[Alexis]: His big sister, Kellee, was like, "OK,
let me teach you the beat. This is the beat."
And he just took off from there.
[Dizzie]: I've actually been in entertainment
probably for over 23, 24 years.
I've had the blessings of working with Nickelodeon
and Sesame Street, Radio Disney.
I worked with the NBA for about 12 years,
then I ended up being the face
and started the Energy Entertainment team
for the Phoenix Suns.
It was a lot riding on me.
I mean, I was the only Black person on the crew,
it was a brand-new operation,
but it also taught me how to build
what this is to be an entertainer.
[Alexis]: My mom, I love her.
She was like, "Well, baby, you know that's nice,
but you know, even Fred Astaire had to stop after a while,"
and I think it stuck with him,
and then he became interested in owning his own company.
[Dizzie]: Just ENERGY is not Dizzie Ramsey.
It's my employees.
I think having employees is stressful.
I am constantly thinking about them.
I want this to be a company where young people
can collect a paycheck, feel that they're worthy,
that their energy means something, that they matter.
[Dennis]: If someone has the trust and love
to put trust in me, as a human being,
it makes me obligated to want to give them my all.
[Jade]: He's learning to delegate.
It's pushing us in really good ways.
There's a quote that he's learning from his business class.
Um, when is the best time to plant a tree?
20 years ago.
Ask it again.
When's the best time to plant a tree?
Today. Now.
[Eduardo]: What is the difference between
those businesses that fail
and those that succeed?
Well, those who are committed
are also committed to recognize
when they can no longer do it themselves.
They can't do everything.
They were willing to invest
in developing a good training program.
[Dizzie]: I also want that escape
that I needed for entertainment, um,
for my crew.
You know, I see a lot of our crew members
that need an escape sometimes -
just like how I felt,
being a little boy that couldn't say
how I really felt.
This is their outlet,
this is their chance to say how they really feel.
We're gonna continue building.
My goal is to not be
at every Just ENERGY Entertainment show.
I have a team now that I can trust,
so I've learned how to now delegate.
I want to be able to grow.
My goal is Just ENERGY Entertainment
will be a household name.
(upbeat music)
[Dizzie]: So I got this really awesome meeting today.
It's with the Tucson Sugar Skulls.
We're about to meet with them
about Just ENERGY Entertainment
becoming part of, um, the indoor arena,
live entertainment during the games.
I've been exfoliating for, like,
30 minutes longer than I should be,
that's how excited I am.
Hopefully I can just lock in the contract, get the deal.
Here we go.
(drawn out) This is crazy.
Check out the new place.
(upbeat music)
(knocking)
[Dizzie]: Hello, good morning.
(laughs)
This is how the day starts.
I'm feeling very vulnerable right now.
I think I can count on one hand how many people
outside of my family have been inside -
actually inside of my house.
It's difficult to have people in my space
and not be perfect.
Perfection is my goal,
excellence will be tolerated.
(knife slicing)
(liquid sloshing)
Oh my god, that's so good.
How I present myself is important.
I can go from, you know, yes, sir,
wearing a suit and shirt and tie,
but if I put on a wifebeater
and go to, you know, the local grocery store,
then it's like, I'm a thug.
I started putting tattoos on my body, um,
because of the things that I've gone through,
and it's - it's my body armor.
You know, my skin has been through so much...
Um...
You know, I've been through so much.
It all means and symbolizes warrior
and someone that can survive,
someone that has tough skin.
"Oh, Dizzie, you look so nice."
It's like, if you were to know
what I would have been through.
Um...
(sighs)
I had an incident - I have not talked about this very often,
but I had an incident here in Phoenix, Arizona.
Um...
a while back.
Ah.
Um, this is kind of hard for me to talk about, but...
Um,
I was, um, uh, attacked pretty, pretty bad.
(soft music)
(sniffs)
I didn't wanna be - I didn't want people to see me.
Um.
I was still in entertainment at the time.
I didn't want to go back to anything.
No one knows anything - anything else
but perfection from Dizzie Ramsey.
It was my surroundings, my community,
(voice breaking) that pulled the bad out of me.
It was my community -
they gave me that energy,
um, as my family,
they gave me that energy to be Dizzie Ramsey again.
Makeup! (laughs)
(laughter)
Sorry, clearing these tears, all right.
It didn't matter if I had, you know, no teeth, one leg,
no hair, you know, uh, three toes, four fingers.
It didn't matter.
It doesn't matter.
It's bigger than me.
I'm here because why I'm here is bigger than me.
Um,
that's what I realized.
(laughs)
You know?
That's - that, that is empowering.
[Hassan]: What's up, Dizzie?
[Dizzie]: Hey, how are you?
I'm so good.
[Hassan]: That's awesome.
Well, how's business been?
How's business going?
[Dizzie]: Business has been going really good.
Hass, I have to release some news to you.
This is really cool.
It's big news for us
because, uh, it's partnership
with a major sports league.
(laughs)
So Just ENERGY Entertainment,
we actually sat down and had a really great meeting,
and it looks like Just ENERGY Entertainment
is now officially partnered
with the Tucson Sugar Skulls...
[Hassan]: Hey!
[Dizzie]: and the Arizona Rattlers.
[Hassan]: Hey!
[Dizzie]: Hey, Hey, hey!
[Hassan]: Hey, leveled up.
You - so, you know you're about to grow, right?
You're about to - a lot of people
are about to see your name,
a lot of people are gonna get to hear
Just ENERGY Entertainment.
So the website...
[Dizzie]: Our website definitely, um,
would be something that needs to focus on
showing people really what we do.
Um, I think that it's unique.
I want our website to be able to show them that,
get them interested and then show them that we can do more.
[Hassan] Put yourself in the seat of the visitors
to your website, just like you would an audience member
at your show, and there's gonna be a start,
a middle and a finish.
We're gonna be able to help you and get it revamped.
I am super excited to see it.
(upbeat music)
[Dizzie]: Today we have a big rehearsal.
We've got a lot of new hires.
Our crew does not know about this new partnership
that we have coming up,
and we're actually gonna be announcing it to them.
(laughs)
I'm super stoked.
People don't realize that even, like, a two-hour party
takes weeks of planning.
(upbeat music)
No one really understands
the work that's gotta be done beforehand.
Oh, Jesus.
[Producer]: What just happened?
[Dizzie]: I just locked myself out.
Um, let me, ugh...
Well, that was - that was fun.
So, just put gas in the car
and, uh, lock the keys in there
while it's running.
(taps window)
I'm gonna attempt to break into my own car.
See how this goes.
(upbeat music)
All the windows are locked.
Come on, baby.
It's still not there.
(screwdriver falls)
(door opens)
Woo!
(claps) Yes!
That's how you break into your car, ladies and gentlemen.
Let's get to practice!
Give me one of those.
[Dizzie]: Obviously, locking your keys in the car,
you just wanna smack yourself in the face.
I think it also gives me motivation sometimes
to figure it out, you know, to get through it.
[Eduardo]: Starting a business is not easy.
It is a hundred percent your responsibility.
Yes, they have things that are out of their control,
but they do have control on how to respond to the things
that are out of their control.
[Dizzie]: Well, look at my li'l mom directing traffic.
[Alexis]: I'm gonna back ya in,
and then he's gonna pull behind you.
[Dizzie]: Perfect.
My business partner is, uh, not only phenomenal,
but she's also my mom.
She pays the crew
and just is that motherly feel for the team.
[Jade]: Dizzie and his mom, they definitely -
they work their tails off.
They're the fuse, like the battery power,
of, like, Just Energy.
Really awesome, awesome bond.
[Alexis]: Over there? [Dizzie]: Oh yeah, that's perfect.
[Dizzie]: You know, tonight,
we'll be able to let this news loose,
and I think they're gonna be excited.
I think this is gonna be awesome for all of them.
All right, you guys ready?
(cheering)
I don't know about you, I'm nervous.
So, starting in June,
Just ENERGY Entertainment is officially partnered
with the Tucson Sugar Skulls and the Arizona Rattlers.
(all cheering)
(banging on the bleachers)
This is what I'm talking about, baby.
Just ENERGY will be the indoor entertainment team
during the whole game for that.
Yes, we can clap,
we can break down all them claps.
And I don't remember any league that has ever brought in
a small, minority business
(all cheering)
to take over and show them how to bring the energy,
so it's gonna rock their world.
(clapping)
(hopeful music)
[Dizzie]: Originally, we went back and forth
on the IFL contract for about two weeks.
We got it done though.
I'm over the roof every day,
but I'm - every day, I'm just as nervous.
Every day that ticks away, I'm like,
OK, another day closer.
Do we have this? Do we have this?
Do we have this?
So we're just in crunch time.
There has to be videos shot for the commercials,
our logos have to be revectored
and sized right for the jumbotrons -
there's just so much.
Every great opportunity is a great stack of work behind it.
I'm stressed, I'm not going lie, um,
but I'm gonna take it on.
[Brenda]: What if everyone did
what they felt like they were called to do?
Can you imagine this world?
We're gonna get "No"s, we're gonna get pushback,
we're gonna get obstacles, but here we are.
That's what Dizzie did, and I admire him for that.
I wanna be more like him in so many ways.
[Kurt]: The goal is chase life, chase your passion, um,
and don't let anybody else dictate it.
[Dizzie]: I'm very nervous with my team.
There are games that -
where we'll have to be in Tucson,
and we'll have to be in Phoenix,
and we'll have to divide and conquer,
and just going over all that makes me nervous.
But I also have to be that - that proud parent,
to kind of step back and go, OK,
I taught you all I can teach ya.
You know, it's time to fly.
(laughter and upbeat music)
- [Narrator] Dizzie and his crew will be back.
But first, Cherilyn Yazzie
struggles to provide fresh produce to the Navajo Nation
and keep her business, Coffee Pot Farms,
growing during a difficult year.
We hope you'll join us.