What are the most profitable copywriting niches in 2024?
In this video, I'm breaking down five niches
with the potential to be extremely lucrative
for copywriters this year.
Plus, I'll give you some pointers
to help you decide which niche is best for you.
And I'll address the number one question
that all new copywriters ask,
"Do I really need to pick a niche?" Keep watching.
Hey, Posse. What's up? It's Alex coming at you this week
with a long overdue updated list
of profitable copywriting niches for 2024.
My last video like this was way back in 2020.
And while there are some niches that made both lists,
there have been some pretty massive
and notable changes in the copywriting industry over the
last few years in case you haven't noticed.
So if you are looking to learn the latest in marketing
and messaging so you can be real, stay relevant,
and get paid to write in 2024
and beyond, you know what to do.
Make sure to subscribe to my channel below
and don't forget to hit that bell
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Alright, so first things first. What the heck is a niche?
Why does it matter? Do you need one?
And how can you pick the right niche for you?
Or niche if you're in the states.
Let's get into it. What is a copywriting niche?
A copywriting niche is a specific industry
or market that you specialize in for copywriting.
Almost every topic you can think
of can be a niche when it comes to copywriting.
I'm talking makeup and beauty, parenting, pets,
personal development, professional development, home design
and organization, renewable energy, finance, fitness,
fashion, and the list goes on and on.
Basically, as a copywriter, your niche is your specialty,
and you can be as broad or as specific with it as you want.
Because the thing about niches is
that you can always get more and more, well, niche.
For example, the personal development niche is massive.
I wrote in that niche.
But within that niche, there are hundreds
of more specific sub-niches like meditation,
wellness retreats, dating
and relationships, time management, yoga.
And within those sub-niches are even more specific,
like sub-sub-niches, yoga for pregnancy, yoga for kids,
Kundalini yoga, beginner yoga, yoga for anxiety.
You get the point. Which brings me
to the number one question
that every new copywriter wants to know.
I hear this all the time. "Do I really need to pick a niche?"
Okay, so the short answer is no.
You don't need to pick a niche in order
to start copywriting.
In fact, in the beginning I advise against it,
I know plot twist.
But in my experience, and
after watching hundreds, thousands
of my Posse community start their copywriting businesses
from scratch, I can tell you without a shadow of a doubt
that it is best to start broad dabble in
as many different niches
and sub-niches that you might enjoy writing about
or where you can find a client.
Because let's be real,
your first few clients aren't usually in your dream niche.
I mean, if they are great,
but as I like to say, first get paid, then get picky.
And if you're like, "okay, but Alex, how do I get paid?
How do I find my next client?"
Oh my gosh, do I have the juiciest gift ever for you.
At the end of this video, I'm going to tell you how
to get your hands on my brand new free guide, 101 ways
to find your next copywriting client,
and then your next client,
and then your next client in absolutely any niche.
And then over time, as you take on more
and more clients across different niches,
you'll probably find yourself gravitating towards
a specific niche.
Some people decide never to niche down,
and that's totally okay. But, but,
but, once you gain more experience
and expertise, I think you'll find
that this just happens sort of naturally.
Because once you find something that you actually enjoy
and then get to do and get good at, it becomes the path
of least resistance and the path of more referrals.
And that is exactly
how I built a multi-six-figure copywriting business
long before I ever started the Copy Posse. I started writing
and took on different clients across different niches,
business, personal development
and coaching, spirituality, mindset, financial education.
And then I realized that I actually really enjoyed writing
for personal development brands and coaches.
So I narrowed my focus, I got more clients,
and the referrals kept coming in. I gained more experience.
I gained more expertise.
I became known as one
of the top personal development copywriters
so people kept coming to me,
I kept getting referrals from those clients,
and then that allowed me to get pickier about who I worked
with and yes, then raise my rates,
which my clients happily paid.
Because while there always will be some business owners out
there who go with the cheapest option, hey, that goes
for just people in general, right?
More experienced
and smart business owners do not want to hire a jack
of all trades copywriter,
especially if they're really looking to grow and scale.
They want to hire someone who knows their market, someone
who has experienced writing to the very specific desires,
fears, and objections of their audience.
And that is why the research phase
of copywriting is the most important
part of the writing process.
I talk about that all the time.
Because different audiences have different reasons
that drive them to buy
and respond very differently to certain types of messages.
I have said this like a gazillion times,
but there is no one size fits all approach to marketing.
And marketing at the end of the day is just
one big experiment.
And just because you're a great copywriter does not mean
that the same copy or messaging will work for all audiences.
It just doesn't work like that.
So for example, if you know how to sell supplements
to gym bros, awesome,
but does that translate
to selling personalized grief coaching to caregivers
of their aging parents?
Maybe, but probably not.
I have written in both of those niches,
and let me just say gym bros are not my thing.
So eventually as you niche down,
you get really good at writing for one specific audience
or related audiences, right?
Like in personal development, a lot
of the time those audiences are very related across
different sub-niches,
and this gives you more authority and credibility.
It makes businesses way more likely to hire you.
And yes, it allows you to charge more
for your services over time.
So how do you know which niche is the right niche for you?
Listen, I know you probably don't want to hear this,
but it all comes down to trial and error.
As I said before, when you first begin your copywriting
career, it's totally fine to not niche down immediately.
Take some time to research, test out different niches
and see what you enjoy most.
I've had so many students that thought they would enjoy one
niche and then went a totally different direction.
And listen, you definitely don't want to select a niche just
because you saw it on a list of the highest paid
and most profitable copywriting niches.
Lists like this are really great
for getting your gears turning,
but it does not mean that if the niche you're interested in
is not on this list, you're screwed
and you won't make any money as a copywriter. There is money
to be made selling anything on the internet, my friends.
So please do not stress out, okay?
The most important thing is to select a niche you're excited
about, something you won't get tired of writing about over
and over and over again,
because honestly, that is the bigger problem.
And a niche where there are plenty
of businesses offering products or services.
So you can do some research and see what you find.
I'm a big believer that any niche can be profitable for you
as a copywriter, especially as you continue
to hone your skills and get better
and better at what you do, which
of course happens more naturally as you start to work
with specific brands and businesses in specific niches.
And now with that,
let's count down the highest paying copywriting niches
for 2024.
Number one, AI. Yes, you guessed it.
This is by far the biggest change
that I've seen in the copywriting industry over the
past two years.
And listen, AI has been around for a lot longer than that,
but it's really just started
to take off in the last two years.
The global AI market size is projected to reach $407 billion
by 2027.
And while some copywriters have freaked out about the
possibility that AI would replace them
or put them out of work,
that really couldn't be farther from what's
actually happening.
In fact, according to research done by Freelancer.com,
demand for creative writers has actually increased since
AI came onto the scene.
And sure, AI can do some pretty awesome stuff,
but the fact remains that AI still hopefully
for a long time needs a human to operate it.
And that is why businesses
and brands who want to leverage AI are looking to hire writers
who know how to use it, what prompts to input
for the best results, how to interpret
and fact check the output
because the output is not always accurate,
and most importantly, how to tweak the output to be useful
for the client, and then of course, relevant
to the end reader or to the business's audience.
So when AI tools like ChatGPT
and Jasper.AI came hot on the scene, I predicted
that this would be a huge opportunity for copywriters
to specialize and offer this as a service combined
with their regular copywriting services.
And what do you know? This is exactly
what we're seeing happening.
In fact, Fiverr even has an entire category dedicated
to businesses looking to hire writers to help
with AI content.
And they saw a massive 80% increase in businesses hiring
for AI related writing jobs in 2023,
which makes your copywriting skills and the human empathy
and critical thinking that come along
with it even more valuable right now.
All right, next up.
Number two, alternative health and wellness.
So this is a pretty broad niche, kind
of like personal development, right?
And one that can be extremely lucrative.
Alternative health includes anything
that wouldn't be considered like mainstream health, right?
We're talking about anything from supplements to CBD,
microdosing and psychedelics, acupuncture, essential oils,
plant medicine, breath work, and so on.
And even though this niche is not considered mainstream,
it is becoming increasingly popular as governments
and activists around the globe push
to bring more education, legislation
and awareness to these alternative health practices.
It's an industry that's expected
to grow rapidly over the next several years
and reach $913 billion by 2032.
So if you're into alternative health
and wellness, this could be an absolutely great
niche for you to explore.
All right, next up, number three, e-commerce.
All right, so here's another massive niche that is growing
and will continue to get even bigger.
E-commerce refers to absolutely any business
that sells physical products online.
So you can imagine the amount
of sub-niches under this niche.
And while it's a niche that's been growing steadily over the
last few years, it really, really boomed since 2020.
And a guess is why? When so many businesses were forced
to close their brick and mortar stores, they had
to transition to online selling if they wanted
to keep their businesses open and of course make money.
This meant that restaurants
that didn't offer delivery services
before started offering them. Fashion boutiques moved over
to platforms like Shopify.
Even grocery shopping massively changed.
In fact, now nearly 50% of Americans prefer
to get their groceries online.
Shopify valued the global e-commerce market at $6.3 trillion
in 2023.
And yes, it's expected to continue growing in the future.
All right, next up, number four,
personal wealth and finance.
People will always want to know more about money.
We want to know how to make more of it.
We want to know how to save more of it.
We want to know how to get out of debt, we want to know how
to budget, how to invest, how to spend,
and most importantly, we want to know how to quit our jobs
and retire early, right?
But for as much as people love money, the vast majority
of us feel undereducated
and overwhelmed when it comes to personal finance
and wealth management.
According to a survey conducted by NEFE
and Amerispeak, 88%
of Americans believe financial education should
be mandatory
in high school. 80% said they wish they were required
to take a semester or even a year-long financial education
course during high school.
And 75% said that spending
and budgeting is the most important topic to teach
for personal finance education, followed
by managing credit, saving and earning more income.
So what this means is there is a huge market of people
who want to learn how to better manage,
save, and earn their money.
And as a copywriter, you could write for investing experts,
insurance companies, financial advisors,
and honestly, the list goes on and on.
If you are passionate about financial planning, love
to learn about these topics
and have a knack for making complex ideas sound simple,
this absolutely could be the right niche for you.
All right, last up on my list, number five, coaching.
So I don't know about you,
but it seems like every third person I follow on Instagram
these days is offering some form of coaching services.
I'm talking business coaching, life coaching,
health coaching, relationship coaching, and on and on.
And it might not be just a figment of my
or your imagination. The coaching industry is growing
and it is growing fast.
According to PWC, the coaching industry market was ranked
as the second fastest growing global sector in 2022.
Yes, its revenue has increased
by a massive 62% since 2019,
and the number of certified coach practitioners has
increased by 54% over the past five years.
And it is estimated that there are over 100,000
certified coaches worldwide.
And I'd actually guess there is a lot more than that
because there are a lot of
certification bodies out there now.
Now that is a lot of potential clients
that you could be writing copy for.
I mean, come on, just scroll Instagram for like five seconds
and I guarantee you'll find at least one,
if not 10 potential clients that you could write
for in the coaching industry.
But if Instagram isn't your thing
or you want a ton more ideas
to help you find your next client, regardless of your niche,
I am so excited to give you this free gift.
Click the link in the description box below
to grab a free copy of my new guide, 101 ways
to find your next copywriting client.
I hope you enjoy it,
and I will see you next week with a brand new video.
Until then, I'm Alex. Ciao for now.
All right, guys, if you enjoyed that video, make sure
to check out the next one from me right here,
and you can click right here to get a free gift.
If you're a new copywriter,
chances are you're wondering which niche to specialize in.
Well, today I'm counting down
what I believe are the 10 most profitable copywriting niches
this year.