- This video is gonna be a short video.
It's not a long video, it doesn't need to be a long video.
And I do feel uncomfortable, not about what I'm gonna say
to you in a moment,
but the fact of how it's going to come across.
'Cause I don't like confrontation,
I don't like to be forceful.
That just isn't me, I feel very uncomfortable
having to do that.
But really there's no easy way to say this.
So here it goes.
(deep exhale)
You need to be using video in your marketing
and if you need to be doing it now,
and if you're not using it you are being silly.
There you go, I feel better now.
This is not new information,
this is not just me saying this,
this is said all over the place.
Marketers are talking about this a lot
and have been for years.
Video is something you should be doing
as part of your marketing.
Video creates trust, it creates connection.
It engage, it entertains.
It provides empathy and emotion.
You can get that to some degree on nice images
and beautifully crafted copy, but a video gives you trust
on a different level.
And I'm not going to wax lyrical about whether you
should be doing it or not,
I'm telling you now you should be doing it.
I know why people don't do it,
people don't do it because they're scared.
They're scared of the way they look,
they're scared of the way they sound.
They don't like those things.
The reality is that nobody is looking at you
in the way that you are looking yourself.
Nobody is critical of you in the way
that you're critical of yourself.
And to be honest, I put a video out,
it goes out online, I think everyone's looking at it
and being really critical of me.
The honest answer is, to be fair, they don't give a shit.
They really don't.
The key is, to get out there and do it anyway.
I saw a, I saw a brilliant, brilliant
quote on a blog post I read
recently which it said is now video is now a requirement,
not a recommendation.
And that kind of encompasses it all for me beautifully.
This is not a "oh I'd quite like to do it",
this is a "you need to be doing it".
And in this time where we're seeing clinics closing
because of viruses and we're seeing people not coming
for medical appointments because of lockdown
and self isolation and social distancing,
you need to make sure that you are the obvious choice
when all of this clears.
And the way to do that is video.
If you are showing up on video on a regular basis,
you become the obvious choice when people will come out
and get their healthcare needs ready to be sorted.
And I've talked to people a huge amount about my journey
through video about how I started doing it in 2015
on a whim and how it's changed my entire business model
going from a private practice business owner
to being a coach, a mentor, a speaker,
and still a podiatrist.
The difference that using video has made in terms of me
showing up and standing out and delivering my message
has been, I can't even tell you the difference,
but it is absolutely immense.
And even when I was in private practice,
I had people travel past other equally good practitioners
to come and see me.
When I asked them why, 99% of the time,
it was because they'd seen a video of me,
online talking about something and educating them.
That, that is powerful stuff.
Now I know there's a lot of people will be scared
about doing videos, there's a massive amount of fear there,
and I get that.
I understand that.
I was there myself when I first started doing video
in 2015 I was absolutely shit scared.
And to some degree now I still worry about what other people
think, yes that's reduced massively
but there's still an element of it there.
We worry about what people will think.
We worry about being judged.
The reality is that we are a very, very small speck
on somebody else's radar and actually we worry more
about it than they do, we care more about ourselves
than other people care.
Once you start doing video and start to get better at it,
it's amazing how much easier it becomes.
The other thing that people come up with
as a way of trying to avoid doing video is,
ah, I haven't got the equipment or I don't know
how to use the equipment or I don't know how to edit.
Yeah, neither did I when I first started.
But there are people out there who will help you,
me included, if you want me to help you with that,
you just have to shout.
But if you have a smartphone, you have the ability
to record a video, edit a video, and upload it onto
social media with no problem at all.
Now yeah, that's sounds really simple and the reality
is that it is simple, although it may not be easy.
But, there are ways and means of doing it,
and if you want some help with it,
you just have to give me a shout.
Now I'm not gonna rant on anymore about this,
I mean if you've watched this video for the entirety,
and you haven't got the message,
if you haven't got the message that you need to be doing
video now, then you know I'll hold my hands up,
I'm not sure what else I can do.
But for those of you that have got the message,
and you want to do more video and you've got some questions
about it, give me a shout.
I will help you in any way I can.
Because I know that video is the future of modern marketing,
and in fact, scrap that,
video is the present of modern marketing
and if you're not using it you are missing a trick.