- How I grew my email subscriber list
to 873,049 subscribers.
Want to know how I got my email list
to nearly 900,000 subscribers?
It wasn't easy,
but now my email list is basically like an ATM machine.
My emails get an open rate of over 30%.
That means over 260,000 people open up my emails
every single time I send one.
If I have a product I want to promote
or event that's coming up
or something I'm excited to share
or even talk about my agency NP Digital,
where we help companies with their email marketing
and all forms of digital marketing,
it's the easiest way for me to get the word out
and drive major revenue.
Email marketing is super effective.
According to SalesCycle, 59% of email recipients
say that emails influence their purchasing decisions.
Man, 80% of marketers say that email marketing
increases their customer retention.
So how can you start building your subscriber list
so that you can boost your bottom line?
Here's some strategies that have driven crazy growth for me.
Strategy number 1, create a free tool
or content that requires the email sign up.
People love free stuff,
especially when it helps them grow.
When I bought Ubersuggest in 2017,
I wanted to revamp it.
I tweaked some things, made it free,
and then my audience started using that tool
free of charge,
and they loved it.
And as my audience keeps using that tool for free,
it then asks them to put in their email information,
so, in essence, they're signing up.
And that person, when they sign up,
they're added to my email list.
It's super easy.
Whenever I host a webinar,
I also create a piece of content
to be shared after the event,
an ebook or something that can use to drive growth,
not just for my audience but for me as well.
And if my audience wants to download that content,
they have to send me their email address.
So not only are they getting more content
based on what they want to see,
I'm adding them to my email list,
which means I have more opportunities
to convert them down the road
and maybe even upsell them.
If you're creating something
that's of actual value to your customers,
then they'll be more happy to exchange their information
in exchange for your tool or your content,
or anything that they love using that you're giving away.
In essence, you're doing a trade,
"Hey, give me your email address,
and I'll give you something of value."
But it has to be so good
that people are like, "Wow, this is crazy.
I got all this stuff by just giving you my email address?"
That's the effect that you want to create.
Strategy 2, try an opt-in campaign.
Offering your audience the chance
to specifically opt in or out of your emails
may seem counterintuitive.
Not, according to this 2021 report by Campaign Monitor.
The average email unsubscribe rate is .1%.
That's barely anything.
So if you know that it's unlikely for recipients
to unsubscribe,
well, give them the option.
It helps you build more trust
and you're then growing your list with the right audience.
Because if people can't unsubscribe,
they're going to start clicking spam,
and it's just going to hurt you overall,
plus you're reading out unenthusiastic users
who aren't likely to convert,
and honing in on the ones that are more likely to convert
and read and share content is better for you
because you know where to focus your efforts.
And when they start sharing,
they're doing the dirty work for you.
Having your emails get forwarded is an amazing way
to spread the word.
Strategy 3, boosts the incentives.
Did you know, up to 60% of users sign up for a newsletter
to receive offers and sales promos,
including something like sign up now and get X
in your newsletter
is extremely powerful way to drive interest
for something new and fast.
How fast?
21% of sent emails are open
within the first hour of delivery.
That's how fast,
which means if you have a sale coming up quick,
this is one of the best ways to promote it ASAP.
Your audience is already hungry for an offer
the second they sign up for your newsletter.
Give them something tangible that they can act on
right away.
You're keeping them engaged
and rewarding them for their loyalty
which means they're more likely to keep opening,
keep reading, and keep sharing your emails.
Strategy 4, partner up.
My agency has found a new way to unlock explosive growth,
partnering up with like-minded brands.
57% of organizations use partnerships
to acquire new customers.
The average business generates 18% of its revenue
from pay search
but high-maturity partnership programs can generate 28%.
That's much more.
So when I partner up with other people,
keep in mind, they have a different audience than we do,
so it's a great chance for me to tap into their market
and them to tap into our market
even if we're both in the same industry.
A lot of times they have different lists,
and that'll be the same for your industry,
so partner up with other people.
Strategy 5, run a contest.
Did you know that contest signups
have a 3.7% higher conversion rate compared to other CTAs?
If you start a contest and invite people to participate,
they will.
Think about what part of your product suite
that you can give away,
maybe it's a consultation,
maybe it's a free blog.
Sometimes my company will offer incentives like that,
such as the hour consultation with Neil Patel,
when people sign up for a contest.
Also, I want you to choose something that you can market
that will get people engaged,
and start a sweepstakes that requires them
to sign up using their email address,
and then, boom, you've got a ton of new subscribers
to your list
that you can target and segment down the road.
Follow these tips and you should be well on your way
to helping your email list grow at an explosive rate.
And if things aren't working out for you
and you're just confused,
leave a comment below.
I'm here to answer and help you out.
And if you just want my team to do it all for you
and you just don't have the time
or your team doesn't have the time,
check out my ad agency NP Digital,
where we were the agency of the year,
and we can help you with all your digital marketing.
If you enjoy the video,
subscribe to our channel,
tell other people about it,
send it to others.
Thank you for your time.