Hello everyone, welcome back.
Thank you so, so much for joining me.
Do I have lipstick on my teeth? No.
We are having a discussion today, so I'd love to
see your opinions down below in the comments.
We are talking about
should we be or is there a reason
to be excited about new makeup launches in 2023?
Now, I asked this question because so
much product gets released all the time.
And it's kind of like along this whole
celebrity brands being released constantly, constantly, constantly.
And brands also releasing the same kind
of thing all at once together.
It's kind of made makeup a little bit underwhelming and
a little bit less interesting than it used to be.
So, I asked this over on Instagram.
I said, "Should we be excited
about new makeup releases in 2023?"
Oh, my God, I'm pressing the wrong thing.
Everything's going wrong.
So I thought I would read out some of the
responses and we can discuss them and talk about them.
It's an opinion piece.
Okay, let's start with the first one.
"Hopeful but hesitant to be excited.
If brands can come up with something new instead of
releasing for the sake of releasing, then I think it
could be a really great year for beauty.
But it's quickly becoming fast fashion.
So I don't know." Very good point.
And just like I was saying a second ago, so,
for example, a brand comes out with powder foundation.
Everyone else comes out with powder foundation
because they want to be on trend.
That TikTok trend.
Listen, a brand like, who doesn't...
Rare Beauty doesn't do that. Haus Labs don't do that.
Well, they did that with lip oil.
You don't see Nars doing that.
You don't see Dior doing that.
You don't see Lisa Eldridge doing this.
E.l.f don't do it.
E.l.f keeps you their own track and
you know, all this kind of stuff.
But it's very true.
It's becoming like fast fashion because brands at the
moment, in the current climate, we got of beauty
and how beauty is sold to consumers.
It's very quick and it's
constantly changing almost weekly.
So we do see brands coming out with
something new monthly, every two weeks, every week.
Back in the day, it used to be
what, every six months or every four months,
there'll be this whole new collection or it'll
be seasonal, Christmas, Summer,
Easter, Easter?
And it really, really made sense.
And there are little things that
I do get quite excited about.
But I do feel your hesitancy.
I do understand why you're hesitant to be
excited because, you know, we're going to get...
It's the same thing again. I always say it with lip oils.
Everyone released lip oils.
Everyone released the same thing.
It'll be nice to see beauty brands do their
own thing, like their...
the rebel, and just do what
they want to do instead of trying to release
what everyone else is releasing in the moment, because
a few months later, no one will care.
And going on from that as well,
"Of specific products a brand specializes in.
Yes, no more mindless mass production."
This is a thing as well.
Brands don't specialize in something anymore, right?
So, for example, for example, MAC, right?
You know MAC for Fix+ and Studio Fix.
And their Ruby Woo lipstick. Or Russian Red.
They're their main iconic product.
Glow Recipe.
This one.
Rare Beauty have their blush that went absolutely crazy.
Now tell me what other brands... I would love to know
actually, what do you think is a brand's iconic product?
Let me know down below because I
don't think we do that anymore.
Like Estee Lauder have Double Wear.
That's their iconic product.
And I don't feel like brands have their icons anymore.
And you kind of need to be known
to specialize in a certain thing.
I think, anyway. If your brand has reached that level of success, indie
brands, not so much just to do what you do, you know.
Queen Cosmetics, which are known for
these insane lip glosses that pack all this
color and shimmer all at once, they have
started off a brand and already have an iconic product.
So if we were to... and they do various shades and
different colors in different collections with that product.
I think brands need to take it easy in
2023 and give us a launch every what?
I mean, we can cut it down to two months
or four months and give us seasonal releases, give us
something to be excited about, give us your base products
and then give us something new each time.
But allow us to go back to
those base products when we run out.
"We can be excited but not buy everything."
Very good point.
I'm trying very hard this year to to
as much no buy as possible.
If a foundation comes out and people
want me to review it, I will.
But there's no need for me to buy as much products
as I do, especially when I get sent quite a lot.
There's no need for it.
And I have product here that none of you have
seen before in of my videos, and I still haven't used
that can do me for the whole year.
And I think one thing that is kind of like,
what's the word? An issue in makeup at the moment is we
do feel like we have to buy everything, especially because a
lot of people are content creators and they want to keep
on track of what's on trending, viral, in the moment.
There's also this huge fear of missing out.
But whenever I feel like I'm going to
miss out on something now I kind of
think about what I have already here.
And I went through all my palettes recently and I was
like, I have so many palettes, I do not need anymore.
I have all the duo-chromes I could ever need.
I have all the shimmers, I have all the nudes, I
have all the metallics I could ever need in life.
So I'm really trying to train my brain to not
get that fear of missing out on a product just because
Oh, I don't know. Just because I feel like I need
it in that moment when I literally don't.
I was at the Sephora launch event the
other week, and they let us shop, right?
And I just went crazy, and I was picking up stuff.
Oh, my God. Oh, my God.
And then I got to the end, and I was like,
I do not need half this stuff in my bag.
I was just able to pick loads of
products for Sephora to gift to me.
I picked what I wanted myself, and I have them.
So why do I then need to go
to Sephora again and buy loads of products, you know?
There really is this need to buy recently.
That's why I think if I ever had a brand,
I will start off with the basics and keep those
basics for the whole way, so anyone can buy them.
If somebody can't buy it that year, I want
it to be available next year for them.
Unless it's a limited release.
But, you know, like, the good stuff.
"The market is oversaturated.
There are already so many products.
Do we need more?"
No, we don't need anything.
We don't need all the cereal flavors we have.
I don't need all these brushes in front of me.
We don't need all the clothes we order.
We absolutely don't need anything.
But, the market is oversaturated. Yes.
However, people are still buying it because makeup
is different to how it used to be.
Makeup is a hobby for people now.
Makeup is an antidepressant for some people.
Makeup keeps people's minds busy.
It's not just something where it's like, you know,
trying to look good for a night out.
It's a skill.
It's an art.
And I do agree it's oversaturated.
I wouldn't mind if brands came out and people really,
really had a love behind it.
But I mean like, Brad Pitt coming out with a skincare line
is like, why? You know what I mean?
Like, why are you doing it?
You don't, there's nothing...
You don't do anything. We know.
We know you don't do anything to do with skincare.
You probably have facials.
Somebody sets up a skincare routine for you.
I doubt very much you love skincare enough
and think about ingredients enough to be like,
I wish I had my own brand.
If a brand comes out with real intent to do something good
and to produce a good product, then I'm good.
But if it's kind of crappy, then I'm not so good.
Oh, just adding on to that, somebody said,
"No, I think this would be a great time for
brands to just improve the products they already sell."
Very much so.
Oh, they also mentioned, "There's no need for new makeup, but
I love to see certain brands expanding shade ranges."
Yes.
Here's the deal.
If you don't have all the shades that you
need in your highlighter, your bronzer your blusher, your
foundation, your concealer, but yet you're creating new products.
Put that money into getting the correct shades
and a good amount of shades out.
Because once people find their shades in their
foundation, their concealer, and it's perfect, they're more
than likely are going to stick to that or go back to it again.
Same with blush, same with lipstick.
People love trying a new lipstick, but we all
have that everyday lipstick that we know we love.
So when you find one that's great for your skin tone,
perfect.
You go back and back again.
Again, I always use Rare Beauty as an example,
but they just expanded their bronzer range.
Their contour stick range or bronzer stick, sorry.
To make them more accessible for everyone.
Invest money back into your brand.
"Can any idea be new anymore?
What haven't we seen?"
Very good point.
Pretty much same with everything though.
It's the same with clothes, right?
Like, we've pretty much seen everything now.
I think what would be nice is for brands to
think about how their brand is easier to use
for people who maybe aren't so much into makeup,
like a lot of us are, maybe they need
something that's a bit more self explanatory.
The amount of people I get that message
me and say, I know nothing about makeup,
where do I start from here?
How are brands not teaching this to people?
How are brands not teaching people
how to use their product? You know what I mean?
I would love a brand with some education
to it and a little bit of backing that explains...
You know who I really like? Caroline
Hiron's brands, right.
She has information where it's like, you need
this if, you don't need this if, tell
us every brand do that or don't take
that from her, because that's, like, her thing.
But be honest, be upfront.
Make something that we can use of all
our other products that we already love.
Teach us how to use your products properly and
not just with a description on a website.
Make it easier for people.
I don't know how you could incorporate that into makeup,
but there has to be a way of just, not
just shoving out makeup and be like, be done with it.
And it's very true.
It's very rarely I see a new concept.
I mean, we've seen all the colors, right?
But it's very rarely I see a new concept.
And I saw a palette recently that
was completely different to anything I saw,
and I got really excited about it.
I didn't order it, but it's
very rarely does that happen.
Okay, I'm going to group these two comments
together because these are really good points.
"Yes, we need something to look forward to.
No, burned out on releases, maybe
waiting for Christmas calendar or Halloween."
Very good points.
And they kind of go together.
It would be great to be able to look forward to
a new release from a brand and be like, what's next?
What's coming next?
Instead of like, what's happening next week?
What's being released next week?
I would love to know how many people have
bought something because they've seen it be popular or
viral and then never used it again.
I certainly have because I do it for content,
and there's products that I love that I haven't used
in a really long time because I buy something
new or get something new all the time.
But I would love to know if you don't
do content, if you're a consumer of makeup, is
there something you bought, did really like and now
you're like, actually, I never use it. I never use it.
I just bought into the hype.
"I only get excited about small beauty brand launches.
Love to see them thrive and grow."
Yes, absolutely. I totally agree.
I love smaller brands.
I very rarely try them and I really
need to start using them a lot more.
But what about when they become big?
Like, do we just stop supporting them?
Here's my thoughts on the situation.
Two things.
One is, for me personally, personally, I am always
excited to see a new launch of a new
brand or new product or new collection.
However, it's kind of like playing a slot machine
in my mind, where you see them and then
it's like, am I going to be excited?
Am I going to be excited? No, no, no, no, no.
And occasionally the one thing comes up,
and you're like, oh, my God, that's pretty exciting.
And then very occasionally, do you get
the whole jackpot of a new launch. Covers everything.
I don't gamble, so I don't know what I'm talking about.
So if that didn't make sense, sorry.
But I am excited to see new products.
I just don't like the way new products
have been kind of pushed onto us.
Not pushed onto us, being shown
so aggressively to us recently.
I wish it would kind of go back to the
days where everything was a little bit slower, a little bit more,
takes a little bit more time.
I think we should be excited about
possibilities of the brands we love already.
I think we should all stop
looking for something completely new.
If a brand pops up that we absolutely love
and like the look of, then absolutely try it.
But I think we all need to make wiser choices in
the content we interact with and the products we buy.
And I'm going to do the same too.
To round it up, I am excited about new launches
because I really like makeup.
Do I think we're going to get something crazy new?
Uh, you know... really itchy eyelash.
Do I think we're going to get something crazy new this year?
Maybe not, but I hope so.
And I do see a rise in old school
brands becoming a little bit more popular again.
So hopefully they will bring back that classic product.
Kind of like, we're putting like, a
lot of thought into our products.
I hope they bring that back.
Okay, thank you so much.
Let me know everything you think below.
I would love to know your opinions. Keep it classy.
Keep it nice.
Thank you so much for watching this video.
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I will see you very, very soon. Bye.