- If your goal is to grow your YouTube channel,
then it's very important that you communicate very clearly
with those first time viewers,
eliminate any confusion so that it's very easy
for them to get sucked in to your content.
Today, we're gonna review
Construction Kronies's YouTube channel,
give you some very practical ideas and ways
of how he can do on his channel,
give you ideas for how
you can do this better on your channel,
get more views, more subscribers,
and make more money,
and ultimately reach more people
and change their lives.
This review will be done by Lennon,
who is one of the YouTube strategists on my team,
works with a lot of our clients.
If you would like to have your channel reviewed,
join button down below this video,
become a member at the appropriate tier,
and you'll be entered in the queue
to have your channel reviewed just like this one.
(synthetic beeping)
- We're lookin' at the Construction Kronies's
YouTube channel here.
The first thing I'm lookin' at here
is your channel banner.
It says, "Master Construction.
"Be An Industry Leader!"
We got a nice picture here of our leader of the pack.
I think that works really well.
I don't necessarily love the gray background.
I think if you went for just a white wall
with the same sort of texture,
that would actually pop a little more
and just look a lot cleaner.
That would be something I would think about.
Your channel icon here is nice.
I like that I can see your eyes.
It gives me a good thing about who you are.
I'm gonna look at the About page.
What I like here is that he's leading with the value,
"Do you want to to learn or advance in construction?"
My guess is that this is for people
that may be in the construction zone already.
One thing that I don't think is super clear here
is like, is this for beginners?
Or is this for intermediate level construction people?
I think it would be important to niche it down
to say, "Do you want to advance
"in the construction industry?
"Are you trying to take what's been a hobby
"and build it into a business?"
That's more powerful than,
"Do you want to learn or advance?"
So this could be either a beginner
or someone that's already
been in the game for a while.
And the reason that's hard is because
you may show some beginner tips,
and your more advanced clientele would be like,
"Well this isn't what I'm here for.
"I know how to do this already."
And that can muddy the waters a little bit.
I would hone in on that potentially.
I like that you give when the live streams are,
when the new video uploads are,
and I would actually include
new videos every Tuesday and Thursday
in your channel header as well.
This is hard for me.
This first thumbnail is really rough
because I can't see you at all.
Everything's super dark.
It says something in the background.
I can't tell what it says.
That's really difficult for me.
"Can we fix the construction industry?"
What are we trying to fix?
I'm not sure what the real value is there.
"Hilti 4500 Drywall Screwdriver."
So what's the value
of this screwdriver or this review?
Is this even a review?
I don't know.
Or are you just talking about how to use it?
So that's confusing to me as well.
I wanna make sure that when you're giving a title,
that you're really giving the value within the title.
The same thing with this gray backdrop here.
I would still encourage you to do the same
as I talked about in the channel header
and go for more of a white background.
It'll make that pop a little more.
If this is a review, then you might have the screwdriver
and all the components that are with it
so you can see it laid out and it looks like,
"OK, we're gonna go over this
"and see what it is."
And again, I would say something like,
"Comprehensive review."
Or if it's more about how you used it,
how utilized it on the job,
you might say, "This drywall screwdriver saved me an hour."
Something that shows a real value to it.
"Drywall ninja world record."
I don't know what the world record is.
I think it'd be cooler if you did,
"I laid this drywall in 15 minutes."
And then on the thumbnail,
you might say, "New world record."
Make sure you're making it obvious what the value is.
Let's look at one of these videos real quick.
- So do you wanna know what the best
cordless drywall gun is?
Stay tuned, 'cause that's comin' right up.
- I like that you led with,
"Do you want to know what the best
"cordless drywall screwdriver is?"
That actually tells me that the title
should be something similar.
"The best cordless drywall screwdriver."
It's much more likely
that somebody's going to be looking for what's the best
than it is for them to be looking for this specific model.
And you can still put in the thumbnail,
"Hilti SD 4500," or just a photo of it
still in the thumbnail.
I don't know that it's necessary
to say "Construction Kronies video."
I think that's something we already kind of know.
- Hi, my name is Chris Konkle.
Welcome to Construction Kronies.
I talk a lot about drywalling
and steel stud framing, or metal stud framing--
- It's cool that you have your value proposition here,
"Master construction.
"Kronies.
"Be an industry leader."
I don't understand the layout here.
It's a little confusing for me,
and I think it's better, actually,
to have your welcome like, "Hey, I'm Chris,
"and this channel exists to help you master construction
"so you can be a leader in this industry."
I wouldn't be afraid to put that in the beginning.
The other thing I'm noticing,
the fact that it's this dull color.
It's kind of black and white.
I think that's fine, but I think that you need to make sure
that you're easy to see.
It's better for you to get in front of one of these windows
or something, not saying,
"Go out and buy a bunch of fancy lighting,"
but just get in front of one of these windows
and utilize this natural light
to really put yourself in a place
where we can see you better.
And I would also recommend,
get a cheap lapel mic or something
so that you can get some better audio,
'cause right now, this echo-y thing
is really difficult for me to deal with.
'Cause it's hard to fully understand everything,
and there's something that happens
when the audio is sort of echo-y
and reverb-y all the time.
You feel distant, and I don't think that that's good,
especially when somebody's trying to connect with you,
or you're trying to connect with them.
So make sure that you're gettin' something
where you can get that audio nice and close.
And the only other thing I would say
is can utilize any sort of B-roll that's really simple?
Maybe you take some close up shots of the screwdriver
and you throw those in there every 10 seconds or so.
Just use some of those things.
It doesn't need to be fancy.
It can just be super simple,
but just something to keep the mind engaged
as we're pushing through.
And then lastly...
- So yeah, if you have any questions
about the Hilti SD 4500,
any Hilti tool at all,
or anything drywall, steel stud, metal stud related--
- Not necessarily letting us know
that the video is over before the end screen appears.
You wanna keep people there up to that end screen.
That just improves the likelihood
that somebody's gonna click on that end screen.
So hopefully that helps!
I think you got a lot of good stuff goin' here.
Keep chuggin', making small tweaks,
and I'm sure you're gonna see some real growth.
- Here at Video Creators,
one of our favorite things to do
is to actually sit down and talk with you face-to-face
about your YouTube channel,
the goals you have or the roadblocks you're hitting
so you can reach more people, change their lives,
more views, more subscribers,
make more money, grow your business,
and if that's something you'd like to do,
you can schedule a consultation with us
at the link down below.
And you can just get right on our calendar
and we would love to sit down and walk
through your channel with you for a whole hour,
giving you the next steps you need to take
in order to reach your goals on YouTube.
So click that link down below,
and I'll see you guys again next Thursday.