- It seems like ChatGPT is all everyone's talking about.
So I decided to give AI test drive
to see how authors could use it to market a book.
I think the resulting ideas
are going to surprise and delight you.
If you're looking to save a lot of time
with your book marketing using AI,
well, this video is for you.
(upbeat music)
Hey, there, I'm Julie, the Book Broad,
founder of Book Launchers,
a professional self-publishing services company
that helps you write, publish,
and promote a non-fiction book
to grow your brand and your business.
We've talked a lot about content marketing
here at booklaunchers.tv,
and I know the biggest complaint about that
is not knowing what content to create
or having the time to create that content.
Well, as I was prepping for this video shoot,
I decided to leverage the power of AI
for a few of my videos to see how well it did.
When I was doing that,
I realized that you could be using AI
in a handful of ways to save time on your marketing.
First things first, if you aren't subscribed to the channel,
do that now because I'll be releasing a couple of videos
that Jasper, my AI bot of choice at the moment,
mostly wrote for me.
So if you're curious how that worked out,
make sure you're subscribed
and have those notifications on.
For today, well, here's how AI can help you as an author.
Number one, ask your AI bot of choice how it can help you.
In my case, I've tried to use ChatGPT repeatedly,
but server was always overloaded.
So I went over to my friend, Jasper.
Jasper has three levels of service.
My test is with the Boss mode.
And honestly, I think I'm going to keep Jasper around,
because, well, Jasper wasn't going to replace
my brain work completely.
He.
Is it a he?
Well, obviously it's not, so let me stick to it.
Okay, so I'll just call it...
So, there we go, okay.
Now, while Jasper's not going
to completely replace my brain work,
it did cut some serious time off me staring at a blank page,
because me, how I work,
I'm the kind of person
who can work from material really quickly,
but a blank page can slow me down
like it's a big, thick puddle of mud
that I have to trudge through.
But first, I asked Jasper how AI can help an author
and to respond in the form of a video script.
This is what I got from Jasper.
Are you looking for a creative and effective way?
Maybe I should say it in a robot voice.
Are you looking for a creative
and effective way to write?
(Julie chuckles)
- [Dave] This video is for you.
(Julie chuckles)
- Okay, you can be Jasper.
Insert Robot Dave.
- Are you looking for a creative
and efficient way to write your next work of art?
Look no further than AI.
(crickets chirping)
By incorporating AI into your writing process,
you can get more done in less time
and improve the quality of your work.
Here's how.
Start by researching topics that interest you.
Once you have some ideas,
use natural language processing, NLP,
algorithms to mind data from the various sources
and create content based on your research.
Then use machine learning, ML, algorithms
to automatically generate sentences and paragraphs
about the topic at hand.
ML models can be trained on past works of literature,
so they can recognize patterns in language
and generate content that sounds natural and flows well.
Finally, once you have all the pieces
of your story put together,
let AI proofreader take a look.
And with a little bit of tweaking,
you should have a polished piece
ready to be shared with the world.
AI is quickly revolutionizing the world of writing,
making it easier than ever before
to craft stories worthy of reading.
So don't be afraid to give it a try.
Who knows where it might take you?
- Let's give that Jasper a thumbs up.
Now, I would be afraid to try what he suggested
because it sounds a lot like writing a book
that's already been written
and just changing some of the words around
so it has a different style.
Anyone know what that's called?
Yes, my friends, that's plagiarism.
Or it's at least going to be boring
because you're saying something
that everyone already has said
and not telling your own story
that will bring the material to life.
That means you're going to have a boring book
and we're all about #noboringbooks here.
But hey, if you're wondering what AI can do for you,
go ahead and ask it.
Number two,
but where I did find a ton of value
was in asking it for ideas.
Check this out.
When I asked Jasper to create a list of 20 video titles
for writing a non-fiction book,
I got a pretty cool list.
You just might see some of those topics
appearing here on the channel.
Number three, ask AI to write the script
or the blog post for a topic that it gave you the idea for
in previous one.
After getting the list, I thought, "Well,
maybe Jasper will create that content for me."
I asked for a video script for that topic.
You can see here what I got.
Not what I would say on the channel,
and it's pretty light on the explanations, and details,
and examples,
but I'm going to take this script
and massage it to see how useful this is.
I'll let you know in that video
whether the script helped me at all or not.
Idea four, get ideas to market a book.
I didn't tell Jasper anything more specific then.
"Give me 10 ideas to market a book."
But you could get a lot more specific and say,
"Give me 10 ideas to market a book about smelly feet,
or printing money, or running a marathon,"
and see if the ideas are dramatically different
for your genre and subject of a book.
But this was a pretty solid list of things to do.
Number one, utilize your social media presence.
Number two, connect with other authors in the same genre
and cross-promote each other's work.
Number three, utilize influencers.
Number four, write reviews on websites,
such as Goodreads and Amazon.
Five, work with bloggers.
Six,
yes,
create a website.
Seven, submit press releases
about your book launch in local news outlets.
Eight, develop relationships with bookstores and libraries.
Nine, organize giveaways
to attract new readers onto your platform.
And 10, use online tools such as BookBub
or Amazon Advertising Services
to increase visibility amongst potential buyers.
I mean, it's almost like
Jasper's been watching booklaunchers.tv.
- I am.
I want to be a book launcher's YouTube bestie.
- All right.
Number five, ask your AI
to do the research on influencers for you.
Since suggestion number three was to utilize influencers
to get the word out about your book,
well, I thought, "Well, Jasper, who would that be?"
So I asked Jasper the clumsily worded,
"Identify 20 social media influencers
who would promote a book about writing a book."
Well, this is the list Jasper gave me.
I mean, this is a fabulous list,
and if I got any one of these influencers
to talk about "Self-Publish & Succeed"
and promote it to their audience,
I'd think I'd be seeing some pretty sweet results.
Now, I actually didn't know a few of the names on this list
like Maria Popova,
so I went to Twitter to see who she was.
She does promote books and she is a fan of writing.
I don't think her artistic style
was going to vibe with my book, but who knows?
Friendships and relationships
can appear in the most interesting of places.
I'll follow her and I'll pop in from time to time
to see if there's any synergies.
For the most part, though,
this list was not that useful to me.
I mean, Dan Brown?
Is he going to be interested
in what I have to say in my book
or share it with his audience?
Doesn't seem realistic.
- [Robert] I'm not sure how much help I'm gonna be here.
- But it was cool to see what you could do
and it made me think, "Hmm.
I wonder if Jasper can get me started on a bookstore list.
Should I want to do a local bookstore tour?"
Well, that was interesting because I asked for addresses
and store managers of bookstores.
I bet you're starting to see
how this could be a big time savings
in your book marketing research.
This is a great list,
and while this round of lists
did not give me contact information,
a whole lot of time
that would've been spent on Google was saved.
Let's give a thumbs up to saving time
'cause that's pretty awesome.
Now, have you used AI for your book marketing efforts?
Let's chat about it in the comments below.
And when you comment the day a video is released,
you do get entered
to win some of our fabulous #noboringbooks swag
or copies of our books, "Self-Publish & Succeed."
Did you know we even gave away blankets?
I have this one.
I'm supposed to hold it up, I guess.
Did you know we even have blankets?
I have this one.
There's still one left.
So no time like the present to get your name in on the draw.
Now, if you're wondering about content marketing after this,
well, this is the perfect video for you to watch.
Or if you're wondering what kind of value
an influencer can bring to your book marketing,
well, this video on seven collaboration ideas
for working with influencers is the perfect thing to watch.
So go ahead, click on over right now.
Me and my new friend Jasper are waiting for you.
(Dave snickers)
(Julie laughs)
All right, good one.