- Do you use LinkedIn to help you close more sales?
Well, if you've ever used LinkedIn before,
then you absolutely must be using LinkedIn's premium service
called LinkedIn Navigator.
Now, LinkedIn is not paying me to do this video.
I'm simply telling you that this is
the best prospect research tool out on the market.
It is the absolute best way to get great data,
to contact your prospects, and ultimately,
to make sure you know everything that's going on.
LinkedIn Navigator is an absolute game changer.
And there are a couple of strategies that you can use
to leverage LinkedIn Navigator
to help you close way more sales.
In this video, I'm going to show you five must know
LinkedIn Navigator tips for sales
to help you close more deals, check it out.
(logo clicking)
(logo whooshing)
Number one, use the advanced filters
to find your prospect lists.
LinkedIn Sales Navigator is one of the best tools
to actually develop your prospect lists,
and one of the reasons for that is
because you can use advanced filters.
The advanced filters are absolute gold.
You can narrow down your prospect lists
to very, very tight lists based on title,
based on geography, based on industry.
There's almost no limit to
how you can narrow down your prospect lists.
But one thing that we always say is
that the more specific your prospect lists are,
the better it is.
And you can use LinkedIn Navigator's advanced filters
to really narrow down in so many powerful ways,
to make sure that at the end of the day
your list is smaller and tighter
and it is the exact group of people
that you want to be going after.
You must be using this advanced filters feature.
It is so simple and so easy to use,
and will allow you to make sure
that you are only contacting the people
that are your absolute best prospects.
Number two, save your best prospects.
You can save prospects to prospect lists
and then you will be able to actually track everything
that's going on with them.
And so what we find is to really focus
on your absolute best prospects
that you're really going to save in LinkedIn Navigator.
And what this will allow you to do is
it'll allow you to receive alerts and updates
on anything that's going on with them.
And by having these prospects in your lists in LinkedIn,
your now going to know everything that's going on with them.
You're going to understand any opportunities
for connections, opportunities for personalization,
by saving your prospects in LinkedIn Navigator.
Now you have every bit of relevant data
that they're basically putting out into the world,
especially if they're high level
and especially if they're using LinkedIn in any way.
Now you're going to have really, really powerful information
both on the prospect
and on the organization that they work for.
Number three, personalize every outreach.
This is one of the most critical
and yet devastating mistakes that
I see salespeople make all the time is that
when they use LinkedIn's InMail
or they make a connection request to a prospect,
they use the shotgun approach
and they're not personalizing that outreach.
The reality is if you are just sending canned messages
to your prospects, you are both (beep) off,
and more importantly, you're just wasting your time.
Personalize your outreach.
Every single bit of outreach,
even your outreach that is on LinkedIn,
should be highly personalized.
And what's so great is because you have LinkedIn Navigator,
now you can use all of the data
that they are sharing with LinkedIn,
you have that access to now personalize that outreach
in a way that is truly meaningful and is impactful,
and will get them to say,
"Oh wow, this person did their homework.
"I'm willing to respond."
Or, "I'm willing to connect with this person."
It will have a massive impact on both the reply rates
and on the connection rates with prospects
when you personalize that outreach.
Number four, give value first.
One of my good friends, who is an absolute LinkedIn ninja,
always says that, "LinkedIn is not for selling.
"LinkedIn is for making connections."
And that's a really powerful distinction.
The sales conversation really should happen
outside of LinkedIn.
What you're using LinkedIn for is simply
to identify the right people
and make that initial connection,
and what you want to do
in order to make that initial connection is give value.
Don't hit them with your sales pitch,
or try to get them to buy your product,
or quite frankly, even try to jump to a meeting right away.
Instead, just give them value.
Maybe you have an e-book, or a white paper,
or some kind of a cool sample that you can send to them.
Those are the kinds of things
that you want to be offering to prospects.
You wanna be giving things of value
before you make an ask in return.
Always give value on LinkedIn,
don't just try to take, take, take.
Number five, take a deep dive on every good prospect.
LinkedIn Navigator is simply and unequivocally
the best sales research tool on the market.
It is so fantastic at allowing you
to get a deep dive on a prospect that it's worth your time
to really understand everything that's going on.
You can both take a deep dive on the prospect themself,
understanding of course, things like their education,
what they've recently posted,
where they physically live,
their prior experience in terms of other jobs,
understanding everything you can about this person,
and then you can do the same thing on the organization.
The number of employees that work there,
the number of people in your prospect's department,
all of these really great pieces of data
that you can get simply by going through
and taking a deep dive on both the prospect
and on the organization.
This is such a simple thing,
but we can get so much powerful and relevant data to use
in order to both engage prospects
and once we have them on the phone,
ways to show that we've really done our homework.
So there are the five must know LinkedIn Navigator tips
for sales to help you close more deals.
Also, if you got some value,
please like this video below on YouTube,
and be sure to subscribe to my YouTube channel
by clicking my face, that should be right about here,
to get access to a new video, just like this one, each week.