THAT
THAT IS
THAT IS A
THAT IS A GREAT HIKE. >>> 7:49 THIS MORNING HERE ON
KONG.
KONG.
KONG. AND
KONG. AND NOVEMBER 5-9 IS LITERACY
WEEK.
WEEK.
WEEK. >>
WEEK. >> WE WILL TALK ABOUT WHAT
THIS WEEK IS ALL ABOUT AND
WHAT IT MEANS FOR OUR KIDS.
>> GOOD MORNING IT IS GREAT TO
BE HERE.
BE HERE.
BE HERE. AN INTERESTING COUPLE MONTHS
AND WEEK LAST NIGHT.
HERE IS THE DECLARATION FROM
THE GOVERNOR.
THE GOVERNOR. THIS IS THE FOURTH ANNUAL
NATIONAL MEDIA LITERACY
EDUCATION WEEK.
EDUCATION WEEK. THE REASON IT IS IMPORTANT THAT
IS BECAUSE MEDIA MATTERS.
THE REASON IT MATTERS AS WE
ARE ALL IN THE 24/7 VORTEX OF
MEDIA.
MEDIA.
MEDIA. WHAT WE SEE AND HEAR AND READ
WE CARRY MEDIA WITH US.
ANYPLACE, ANYTIME.
ANYPLACE, ANYTIME. THE ISSUE IS HERE THAT ALL
MEDIA IS SOMETIMES AN ECONOMIC
AND SOMETIMES A POLITICAL AND
SOMETIMES A COMMERCIAL
ENTERPRISE.
ENTERPRISE. IT IS GEARED TO SEND US
MESSAGES THAT WE COMPLETE AND
THE REASON WE COMPLETE IT IS
BECAUSE THEY ARE INTENDED FOR
US OR ANOTHER AUDIENCE AND THE
MEDIA EDUCATION AND LITERACY
ABILITY TO DECONSTRUCT US
MESSAGES TO APPLY CRITICAL
ANALYSIS AND THINKING SKILLS.
THIS IS A KEY CRITICAL NATURE
FOR WHAT WE NEED TO GIVE OUR
KIDS AND TEENS AND ALL OF US
FOR THE 21st CENTURY.
THIS IS A 21st CENTURY SKILL.
IT'S NOT LIKE WHAT THE OLD-
TIME PEDIATRICIANS TALKED
ABOUT READING AND WRITING.
THIS IS MEDIA LITERACY FOR ALL
MEDIA AND THE ABILITY TO LOOK
AT SOMETHING AND SAY WHO MADE
THIS AND WHO IS IT INTENDED
FOR.
FOR.
FOR. WHAT
FOR. WHAT IS THE PURPOSE OF THIS
MESSAGE AND WHAT IS MY
PERSPECTIVE ON THE MESSAGE TO
CHANGE WHAT I CALL THE
ATTITUDES, BEHAVIORS, AND
CHOICES.
CHOICES.
CHOICES. >> MEDIA CAN OBVIOUSLY BE VERY
HELPFUL IN EDUCATING OUR KIDS
SO GIVE US AN EXAMPLE OF WHAT
YOU WOULD SAY IN TERMS OF
HAVING A CONVERSATION WITH OUR
CHILDREN ABOUT CERTAIN MEDIA
THAT THEY ARE ABSORBING.
>> EXACTLY.
>> EXACTLY. IT COMES TO US UNFILTERED AND
EVERY MEDIA HAS A MESSAGE THAT
WE COMPLETE BASED ON OUR
PERSPECTIVE OF HOW WE VIEW
THAT MESSAGE EITHER FAVORABLY
OR UNFAVORABLY AND SOMETIMES
EVEN INADVERTENTLY WE LOOK AT
IT LIKE WE JUST SAW A
DISNEYLAND COMMERCIAL THAT
SAID THE HOLIDAYS BEGIN HERE.
NOT TO ARGUE WITH -- WALT
DISNEY AND MICKEY MOUSE
HOLIDAYS DO NOT BELIEVE --
BEGIN THERE.
BEGIN THERE. CAN WE COMPLETE THAT MESSAGE
AND SAY WHAT IS MISSING FROM
THAT MESSAGE.
THAT MESSAGE. WHERE IS THE FILTER FOR THAT
MESSAGE.
MESSAGE.
MESSAGE. THAT IS WHAT MEDIA EDUCATION
IS ALL ABOUT.
THE WASHINGTON STATE IS A
LEADER.
LEADER.
LEADER. THE NORTHWEST CENTER FOR
EXCELLENCE AND MEDIA HAS BEEN
A LEADER IN PROVIDING
INFORMATION AND LEGISLATURE TO
PASS LAWS THAT SAY THAT WE
WILL TEACH MEDIA LITERACY
EDUCATION IN OUR SCHOOLS TO
OUR CHILDREN.
OUR CHILDREN. THIS IS A VERY IMPORTANT SKILL
THAT THEY ARE GOING TO NEED
GOING FORTH BECAUSE WE LIVE IN
A WORLD DOMINATED BY MEDIA.
>> ISN'T IT ALSO IMPORTANT TO
JUST HAVE A BOOK WITH THEIR
KID AND OPEN IT INSTEAD OF THE
iPAD OR THE PHONE.
THAT IS STILL PRETTY
IMPORTANT, RIGHT?
IMPORTANT, RIGHT? >> OF COURSE READING IS A
BASIC LITERACY SKILL AND
THINKING SKILL FOR KIDS BUT
THE PROBLEM IS THAT EVEN
PRESCHOOLERS SEE 70 MESSAGES A
DAY BASED ON WHAT THEY SEE IN
THEIR ADS AND CARTOONS.
WE CANNOT HAVE OUR KIDS AVOID
DOING MEDIA.
DOING MEDIA. WE CANNOT AVOID HAVING THEM
IMPACTED BY MEDIA.
THE IMPACT THAT WE SEE FROM
MEDIA HAS BEEN SEEN JUST
YESTERDAY.
YESTERDAY. WE CAN LOOK AT THAT.
WILL ROGERS SAID IF