- Hey, it's Justin Brown here from Primal Video.
If you're anything like me, and you've struggled
in creating video content from time to time,
you just feel that you're doing way too many takes
in order to really nail your video.
Some people are very lucky, and they're able
to turn out content in one take,
just press the record button, turn out some awesome video,
press stop, and it's done, no editing
or next to no editing, and the content is near flawless.
Not many people can do that.
So, once you get past that expectation,
and realize that video editing there for a reason,
then the rest of us can still create video content.
So, whenever I find myself in this situation,
and, yes, it does still happen where
I'm creating a video that's only
five to 10 minutes long, and I'm doing
so many takes just to get the content out,
I'm filming upwards of an hour,
which is just ridiculous and demoralizing,
then it always comes down to three key elements
that I've missed or haven't done
enough work on before I press record.
(uptempo music)
So, the first step or the first point
is to really know your content.
And, while that sounds obvious,
you really need to get into so much detail,
do all your research, work out all your stats,
all your pros and cons, work out everything
that you wanna mention, everything that you
wanna say in your video.
For me, there's videos like camera comparisons,
or really detailed editing processes
where I need to make sure that the research is done first.
The last thing you wanna do is
be going through and finding that you've missed a step,
or that some of your statistics are wrong,
or some of your stats or features for the products,
or videos that you're talking about are wrong.
You need to make sure that you've got everything right
before you sit down to record,
and run through it all first, and make sure
that you're happy with your research.
If you need to do any more, you wanna be doing it
before you press the record button.
Number two is to prepare your structure,
and I can't emphasize how important this actually is.
If you go in and sit down and start recording
or stand up and start recording your videos,
and you don't have a set structure,
you'll end up waffling on about nothing,
you'll be rambling, your video will go for forever,
and it will bore your audience.
So, you need to have a set structure
so things around your introduction, what are
the key points that you need to cover in your introduction
to hook your audience, or to give them the information
about what they're gonna hear in the video.
Outline all the key points that you're going to talk about
so that you know what point number one, two, and three is.
You know the order that you need to talk about them.
You don't wanna be thinking about these things
while you're actually filming your videos,
which will actually make creating your videos easier
if you know that you're just gonna talk about
point one, and what point one is.
Then, point two, what point two is.
Now, it sounds, again, it sounds light on,
it sounds obvious, but I've seen it with my clients,
and I've seen it with the videos
that I create for this Youtube channel.
If I don't have a set structure,
if they don't have a set structure,
you'll end up waffling on, you won't have,
even things around like a call to action.
You need to be so specific on what
you want your viewers to do at the end of your video.
So, after you've given them this
awesome information, what do you want them to do?
And, whether it's subscribe or whatever it might be,
you need to be clear on everything
around your structure of your video.
Number three is to break or chunk your video
down into sections or paragraphs
so that it's easy to present to camera.
So, whether that means actually writing out a paragraph
and then reading it first, before you say it to camera,
or just knowing what the different sections
are in your videos, and just focus on
getting those sections done, one by one to camera,
and then moving on to the next one.
So, it'll make it much easier and much more achievable
for you to present your video instead of you
sitting there wondering what's next,
but, also, what was I actually covering in this point.
The other reason that this takes the pressure off as well is
because you don't need to be worried about what's next.
You just focus on one paragraph or one chunk at a time.
Once you've nailed that, then move to the next one.
In your video editing, all you have to do is
piece those chunks or those paragraphs
together and you've got your video.
It's also really important to remember that
you don't have to 100% nail every take,
that your video can have some stumbles or some flaws in it.
You know, I've got traffic going past outside now,
and I'm still gonna leave this in here
because the whole point of this is to get the video
out to you guys, to share this knowledge with you guys.
And, any stumbles or any mistakes
you'll actually be giving some personality
through from yourself to your audience watching,
so they'll connect with you on a deeper level.
The end of the day, the content is king,
and it's important to get the content out,
but also, that you need to be relaxed,
and able to create these videos
without all of this overhead stress and pressure
that you're putting on yourself to be 100% perfect.
And, it is a skill that you will get better with over time.
I know that the early videos on this channel,
I know I keep referring back to them,
but, I'd like to think that I've grown a little bit
from there, from those videos through to now,
but I was putting so much pressure
on myself to get everything right.
In some of the videos I was spending a long time.
I even hate to admit it, I know that I have spent
upwards of an hour and a half on a five-minute video just
because I wanted to get every take right.
So, this is me, now, telling you
that you don't need to do that.
If you follow those three steps,
and you really know your content,
know everything that you're gonna talk about,
you have a structure around your content so you know
when to say what, and when to move on to the next section,
and also to chunk down or to break down your video
into smaller sections so that it's easier
for you to present it to camera.
And, that should really take the pressure off.
Now, if you're new to the Primal Video Youtube channel,
then make sure you it that subscribe button.
I'll also put a link on-screen now
to another video that may help you,
which is some tips around presenting on camera.
I'll see ya next time.