To help your website get found by potential customers, you're going to need to optimize
your on page SEO. For those of you who don't know what on page SEO is,
it's the process of helping Google and other search engines know what your website is about.
Hi, I’m Marina, and I share simple tutorials for non-techie entrepreneurs
as a non-techie entrepreneur. If you don't know how to do on page SEO,
keep watching for the 8 point ultimate search engine optimization guide for beginners.
1. Title Tag Optimization
Once you have your keywords, you'll want to put them into certain pages on your website
so that Google and other search engines know exactly what your website is about.
The first part you should start with is the title tag.
The title tag is the blue font that you see when you perform a search on search engines. This is
the first thing that a potential visitor sees so you need to make it relevant and clickable.
You can edit the title tag of any page in the backend of your website editor.
Include your keywords in the first part of the title.
The closer your keywords are to the beginning of the title, the better your page will rank.
Title tags should be 60 characters in length. Any more than that and the title will be cut off,
and any less, you're not using it to its full potential.
2. Meta Description
When you perform a search on search engines, the blurb of text under the title which describes what
the page is about is known as the meta description. You should use this space
to tell potential visitors what the page is about, and include your keywords in here too.
Your meta description length should be around 155-160 characters long. Not only should it
include your keywords, but also a call to action to get the reader to click through to the site,
and a description that tells the user about the page they're going to land on.
3. Header Tags
When you put content on a page on your website, you'll get the option to add
header tags or heading tags depending on what your website builder calls them.
You may think that these heading tags are to style your document,
and in a way they are, but they're used by search engines to find out what the page is about.
Heading tags are structured from H1 being the most important down to H2,
H3, H4 and so on. Each page of your website should have one unique H1 tag.
However, in some websites, they're either left out or
too many of them are on one page. To find out if your page has an H1 tag or if it has too many,
go to your page and right-click on it in Google Chrome.
Next select "inspect element" to see the code behind your website.
Next press CTLR + F and type: "".
This will show you how many H1's are on that page. If you don't have any you'll need to add one,
and if you have more than one, you'll need to change these other headings to H2 heading tags.
Your main keyword should go in your H1 tag. Other tags on the site would
be variations of your main keyword. H2 and H3 tags could follow this pattern.
I know this can get confusing. What I'd recommend is to look at the keyword you want your website
to show up for in Google, look at the top 3 results, see what they use on their pages,
and just work back from that. By reverse-engineering the top results,
you know that you're going to be in the ballpark when it comes to heading tags optimisation.
4. Keywords In Your URL
This is a short tip but can make a big difference.
If you're trying to rank your page, you'll want to add your keyword to the page URL.
Adding the keyword in the URL can help your website rank higher, so be sure to use it.
5. Unique Content
One mistake that I see many small business owners make is to create pages that have the
same content on them. If you're creating multiple landing pages, for instance,
and are just editing a word or two, Google considers this to be duplicate content.
Your website can be punished for this. It may take time,
but it's worth creating unique content for each page. This will help your website to
show up in the search engine results, and will bring more business to you.
6. Optimizing Images
Images can be optimized in a few different ways.
The simplest is to rename the image from agenericname.jpg to yourkeyword.jpg.
This helps the image show up in the image search part of search engines,
and can drive thousands of extra visitors to your website without much effort.
Compressing your images can also help with the time your web page takes to load. The quicker
loading time your website has, the higher the chance the visitor is going to stick around.
Google has confirmed that page speed is a ranking factor, so minimizing your image
size can help. You can cut the size of your images by using a paid tool such as Photoshop.
If you don't have that, you can use a free image compression tool.
There are many you can find online by simply Googling "image compression tool".
7. Optimizing Content Length
The length of your content can have an effect on where your page ends up ranking in search results.
This is especially true if you see what Google calls "thin" content on the first page results.
As a rule of thumb, check what your competitors are doing for a page,
and come in at a similar length. You should aim for 1000-1500 words in length for your blog posts,
as it allows you to cover the topic in detail and, as a result,
you can end up ranking for thousands of different keywords.
8. Off Page SEO
Off page SEO is getting other websites to link to yours. This is usually done
by creating good content and getting them to link to it.
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to navigate the tech side of online business with ease. For more, download the FREE Cheat Sheet With
Brilliant Tools To Run Your Online Business I linked to in the description box, check out
these two videos for additional tips on how to get more traffic, and I'll see you in the next one.