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- [Brad] Google Ads offers their own tool
to generate keyword ideas.
And you'll find it in the upper right-hand corner
at tools and settings,
and then by selecting Keyword Planner
on the far left-hand side.
Now you'll find that Keyword Planner
has two options.
You can discover new keywords
or you can get search volume,
and forecasts based on a list of keywords
that you provide.
I'll start by selecting discover new keywords.
Now it's here that we can enter in a topic,
and then select get results,
which will provide us
with a list of keyword ideas.
Or we can select start with a website,
and here you can enter in your domain name
or a landing page,
and Google Ads will automatically
try to identify keywords
that are relevant to your site.
Also like start with keywords,
and let's enter in a search term,
San Francisco hotels.
Now the next option is to enter a domain
to use as a filter.
And what this means is if you add your website,
Google is going to do its best
to automatically exclude keyword ideas
that aren't related to your product or service.
I'll leave this blank,
and simply choose get results.
Now right away,
we're presented with a table view
packed full of ideas.
Each row represents a keyword idea,
and each column contains data
specific to that keyword.
And you can select the dividing lines
between columns.
If you need to expand for more room
should your keywords be really long.
Now you'll see that we have information
by each column such as average monthly searches.
So we can see that San Francisco hotels
has a search volume of between 10
to a hundred thousand per month.
Competition refers to how competitive it is
to bid on this term.
In this case, it's fairly low.
And then moving along to the right-hand side,
we can see the top of page bid on the low range,
and the top of page bid on the hiring.
So between those two numbers,
gives you a good sense of how much
you can anticipate spending
to get your ads to display
at the top of the page.
And this can be really helpful
as you think about your budget and goals.
This way you can get a sense of what's realistic.
Now, if we take a look at the top of this table,
you can see that there are 1,472
keyword ideas available.
Now that's likely too many to sift through.
So on the far right-hand side,
you have the ability to refine your keywords.
Here you can refined by say,
whether you want branded or non-branded terms.
You can also refine by city, accommodation,
attraction and so on.
You'll simply select or unselect the options
that you'd like to refine by.
Now, this is also another great place
to come for inspiration.
Maybe you didn't think to create
a campaign around a particular amenity
or an attraction or even a travel site.
Now, from here,
you can simply select the checkbox
next to the keywords that you're interested in,
and you'll notice some options appear
in this blue bar towards the top of the screen.
Now you can add all of these keywords to a plan,
which allow you to continue evaluating,
or you can simply add all of the keywords
to an existing campaign.
And what's great is you can also quickly create
a new ad group on the fly.
In this case,
you can use filters to refine your keywords
in a tightly themed groups,
then add them all at once into that ad group,
and then simply repeat for each new ad group.
And you can also change the match type,
whether you want to add these keywords
as broad match, phrase match or exact match.
Now on the far right-hand side of this blue bar,
we have a copy option.
And this allows us to simply copy
all of those keywords right into our clipboard
or in the upper right-hand corner,
there is a download icon,
which will allow us to download
all of the keywords in this report.
This is really helpful
if you're taking this data,
and using it in another resource.
The Google Ads Keyword Planner
is a powerful tool,
and it benefits you as a way
to not only generate new ideas,
but to evaluate what the outcomes
of those ideas might be.
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