- Are you new to Instagram TV?
Well in today's tutorial, I'm actually gonna show you
exactly how to use IGTV step by step.
Let's jump into it.
Hey everybody, this is Roberto Blake of robertoblake.com
helping you create something awesome today.
Welcome to my humble little YouTube channel.
If you're new here, my name's Roberto Blake,
I'm a creative entrepreneur and I dabble a lot
in social media and how to market and promote yourself,
whether you're trying to build your personal brand
or your business, and today I want to talk to you about
Instagram TV.
IGTV recently launched and it's a great platform for video.
There's some specific things you need to know
and I'm gonna walk through them step by step in this video
so you feel comfortable using the IGTV app
and you'll be able to not only navigate it
but upload your own videos, and this is gonna be
awesome for you if you're trying to grow your brand
because Instagram is on fire right now.
Let's go ahead and pop IGTV up on the screen.
First you're gonna want to launch the IGTV mobile app,
and that's gonna let you go into IGTV
and see all of the people that you are following
in Instagram if they happen to have set up
their IGTV channel.
Instagram has picked out a few videos
that are specifically for you, you can also look at videos
from people that you're following in Instagram,
you can look at what's popular
or you can pick up where you left off
the last time you were watching IGTV content.
One of the things that separates IGTV from other platforms
is that everything is in vertical video,
so it's a nine by 16 aspect ratio,
which is basically 1080 by 1920
instead of the other way around, which is full HD.
Essentially it means flipping your camera sideways
if you have a DSLR mirrorless camera,
for most people it's really just gonna come down to
using your phone.
To set up your IGTV channel you just go
into your settings where the gear icon is,
and that one's pretty straightforward.
Let's talk about how you can go ahead
and upload videos to IGTV.
Unlike regular Instagram, you don't record these
in the app itself, you will need to record these separately
on your phone or with a camera,
and you're gonna want to record them
in the vertical video format.
Once you do, you send them to your phone,
if you're doing this from something that you edited
on your desktop or laptop you can use Airdrop
or Google Drive to get this onto your phone
and then you're gonna want to upload it to IGTV.
Click on your profile pic and then you're also going to see
a little plus sign, you want to click on that
and that will give you the option to upload a video file
directly from your phone.
Choose your video from the gallery
and then you're off to the races.
After this you're gonna want to click next,
and then you have the opportunity to put in
your title and your description,
one of the cool things is you can actually link out
to other websites, you can link out to your YouTube channel,
your website where you might sell your merch
or where you might be marketing yourself,
just all kinds of things, so there's a lot of
content strategies to take advantage of that,
I'll be talking about those in other videos.
One of the most important things you can do, though,
is edit your cover.
This is where you're gonna pick a photo
or a graphic that you've made in order to upload
kind of like a YouTube thumbnail.
This is what people are gonna see
when they go to your IGTV channel
before they decide what they're gonna click on.
For your cover, you can actually choose
a photo from your camera roll or you can choose
a frame that is actually already in your edited video.
So you want to go ahead and just choose between those,
select your cover, and then you'll move on.
Once you have your cover set up, your proper title,
and your description, then you can go ahead
and you can post to IGTV, and from there people can view it,
you can look at your analytics,
you can share it with other people,
invite other people to share, et cetera,
you're good to go now.
And that, my friends, is pretty much all there is to it.
IGTV is a super-intuitive app.
Most of what Instagram has is really intuitive,
and I really do dig this application,
you can scroll through comments,
you can reply to everybody, you can heart their comments,
there are all kinds of little interactive features there,
and I'm sure they're gonna add more stuff to this,
including better search functionality.
You also can include hashtags in your description
if you want a little bit more discoverability,
and like I said, I'll have more tips on how to use IGTV
and I also have some tips on this channel
on how to grow your Instagram as well as
other social media platforms.
A lot of you might actually be interested in my tips
on how to grow a YouTube channel,
where I pretty much tell you all the secrets I used
to grow this channel to over 300,000 subscribers
and accumulate over 21 million views.
Anyway, I hope you enjoyed this step by step tutorial
on IGTV, I really think that this is an amazing app,
I think that Instagram is one of the most
accessible platforms because it's mobile first
and most of what you can do is here in your smartphone.
I'm actually gonna hook you guys up with a video soon
on five apps that you can use to edit IGTV videos,
and that's gonna be really helpful
for the far majority of you, so make sure you're subscribing
so you can check that out, you don't want to miss a thing.
For those of you who want to make custom graphics for IGTV
for those covers/thumbnails, I actually have something
I'm calling the Instagram Graphics Pack.
I'll link down to that in the description
if you want to check it out.
Like this video if you like it, don't forget to subscribe,
check out the other awesome stuff here on the channel.
As always, you guys, thanks so much for watching
and don't forget, go out there
and create something awesome today,
even if it's with your smartphone.
Take care.