- In this video, I'm gonna share with you
five, that's five, ways to grow your business using email.
Hey, guys, I'm James Sinclair.
I'm UK-based entrepreneur,
and we have over a million customers
come through the doors of our businesses
each and every single year, and email is a big part
of how we communicate with our customers
and use email to grow the sales in our business.
And I'm gonna share all in this video.
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Okay, guys, look, I wanna cut to the chase, right?
Email isn't as powerful as it was a few years ago,
but it's still an essential part
of the business growth marketing mix.
We just get so many emails now.
I mean, I hate the bloody things.
I get this thing over here, you see this smartphone?
I get my emails.
I'm spending more time deleting
than reading right now on the emails,
but I do think they have a crucial part still to play,
so what do we use email marketing for?
Basically, we use it to grow our business and get customers,
and I'm not the absolute pro on email marketing,
but I am definitely telling you we send well over
a million emails every single year to our customers,
so I think we've found out a few good tricks and tips
of how we can get better open rates,
how we can get our customers to actually action
on the stuff we want them to do,
and I'm gonna share all in this video.
Let's go for number one,
using email to grow your business, the list.
That's the most important thing.
When it comes around to email marketing,
you've gotta have a list of email addresses,
and you've got to cultivate it, improve it,
nurture it, look at your open rates,
and there's loads of ways that you can do this.
But first of all, we need to build the list.
We need to find out who our customers are,
ask for their email addresses, and put it in a database.
It sounds so blooming simple.
Then we wanna get it out,
just get it on a good platform,
even SurveyMonkey or Infusionsoft.
Not SurveyMonkey, I mean MailChimp,
all these chimps and SurveyMonkeys, they get me confused.
But what you wanna do is you wanna make sure
that you get them emails in there.
Make sure it's active, decent users.
What I'm not a big fan of is sending out 100,000 emails
to a list that's really not engaged.
It's far better to send 1,000 emails
to a list that's really engaged
with your products and services,
so make sure that you're spending a lot of time
on building the list,
so you've actually got people to email to.
Number two, you've actually got your list now,
and now what we wanna do is not just sell to them.
We wanna send good, quality content.
In fact, you wanna get a ratio of sending
far more good quality content
that you do actually sell to them.
This is really important.
It's gonna increase your open rates.
It's gonna increase your what I call the KLT,
the know, like, and trust in your business.
So, one of my clients,
they sell high-end mountain bikes,
like I'm talking really high-end mountain bikes
that cost more than 10,000 pounds in some cases,
so we've been talking to them
about a strategy of content marketing
where you create a really good piece of content,
you put it into the email, and you send it to the customer,
and you don't ask them for any money.
Once you've done that 10 times,
they're looking forward to opening your email,
so in this case, it was gonna be about a bike review
of a great new product that's come out,
so that people can see that,
good places to ride your mountain bike,
giving really good content.
Imagine you're a TV show.
There's far more content on the TV than there is adverts.
If it was just 365, 24/7 adverts,
no one's gonna turn on to the TV show.
It's the content that drags people in,
that then allows them to advertise for 10% of the time,
so 90% content, 10% advertising.
This is really important, and what most people don't realise
about email marketing, they're just sending.
Buy this, buy this, buy this,
and people just go uh, uh, uh.
So make sure it's content first, sales second,
and build relationships with your emails.
Give great, good quality content,
your open rate to go up, and then, every now and then,
we can ask them to buy, and we'll have a huge result.
Number three, it's offers in your email.
This is really, really important.
When most people send out something on email,
they'll tell them every single blooming thing they do,
and the consumer goes ah!
This is the wrong thing to do.
Try and think one message with a great offer
that's gonna make people buy with a call to action,
so that's a really, really big part of the success
in email marketing.
If you're asking them to do seven different things,
you're making seven different decisions,
it's likely that you're not going to make any.
If you ask them to do one thing,
you've got a far higher chance
of getting that over the line.
Then, sandwich that with a really juicy offer,
and you've got a much better chance of getting sales.
Always try and think about offers and stacking the offers
rather than discounts.
See, most companies will do something, 35% off today,
and I'm trying to think, come on,
let's be a little bit more intelligent about this.
Everyone wants a deal.
Why don't we think of an offer rather than a discount?
Think about what offers you can give
that make people get over the line,
that's still a deal, rather than giving a discount,
and craft that into your email.
You're gonna protect your margin
and you're gonna protect your cash discount.
This is very, very important.
Number four, is it real?
Now, this is very, very powerful
in getting your email opened and read.
I'd prefer to get emails from people that it seems real.
When you get emails from people that look like this,
you just know that this is a marketing piece of email.
When an email looks like this, i.e. white space,
you know it's real.
It's from a real person,
so try and use real names, use white space,
make it look like you're sending an email to a friend,
and you've got a far better chance
of people actually reading it.
People zone off to advertising.
If it looks like advertising,
you're not gonna get the results that you want.
Number five is actually crafting our email,
so we know that we want to have white space,
we know we want an offer in there,
we know we wanna send more content
before we send offers,
we know all those things now.
Now, let's look at the last piece.
Wanna make sure that we craft our email
that's gonna get attention, keep interest,
spurt desire, and have a call to action in it,
and you wanna make sure you have what we call
the dual readership path.
Some people just read the headings
and some people will read all the words individually.
Think about the person that's reading all the words,
so yeah, you've put all the words there,
but bold, bullet point, italics, speech marks inside stuff
so that people can see the salient points.
You've got a far better chance of people reading
and hopefully actioning the stuff
that you want them to action.
If you're serious about growing your business
and you think this video has helped you,
imagine coming to one of my live, free seminars,
spending four hours with me,
where I'll share with you some of the top strategies
that I'm using to grow our businesses right now
and other people are using to grow their businesses.
I run the business growth seminar,
and it's free for you to come along.
All you need to do is click the description on the video.
There's a link in there where you can book on
to my business growth seminar.
I look forward to spending the day with you.
So, gang, hope you've really enjoyed this video.
And let me just tell you this,
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so leave some comments below if you need some clarification.
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