Maybe you're not a natural writer or maybe you're just a little rusty. Either way, you
can improve your content writing skills to the point of massively impacting your audience and
turning them into buyers. Let me show you how you can improve your content writing skills.
First let's talk about how you can strategically position your social media to become a better
writer, that's right. You can learn to write better by simply scrolling your social media feed. We'll
also get into the 3 categories of content that you should be writing for your business. Sectioning
off your content like this is an amazing way to make sure that all your bases are covered
and your audience is getting what they need from you and I'm saving the best for last here, I want
to finish off today's video by telling you the one daily habit that will make you a better writer.
Stay tuned for that. One of my favorite ways to become a better writer is first of all to consume
other people's content. I subscribe to email lists and social media platforms from my mentors and
other people in the industry that I really look up to and just by consuming their content, it
gives me ideas. So I want you to start thinking of content this way with this lens that you're
not just following it to get more content, you're also following it to study and observe your own
behavior. Look at your response or your reaction to other people's content. Some of my favorite people
to follow online and gain content inspiration from are Russell Brunson, Alex Scharfen, Steven Larsen,
Cristy Code Red. And so think of some of your own who are the people that you can follow
not just to enjoy consuming their content, but you can get ideas from to see how did they hook
me in with that first sentence? What was the story that they told that tugged at my heartstrings or
gave me some sort of emotion or even humor, like that's a great response to get people to keep
following through and how did they have a call to action that led me through to actually take
action. So, make sure that you're paying attention to this. You know I love the phrase of you are the
average of the 5 people you spend the most time with but I think that also translates into
you are the average of the kind of content that you consume. So, I want to hear from you. Who are
some of your favorite people to follow online in terms of copywriting? Leave your suggestions in the
comments below because I'd love to follow them too. Now there are 3 categories of content that you
should be writing and creating for your business and you also want to be seeing this through the
lens of how intimate your audience is with you. Typically, I like to look at my audience as cold,
warm, hot. So, my cold audience needs a little bit more nurturing so that they'll get to know me
and then become warmer to potentially knowing who I am, how I can serve them and what they can
purchase from me. So, the first type of content you create is your discovery content. This is
where you can assume that your audience is cold. Maybe they don't know who you are, maybe they've
been a little bit introduced to you and your brand and they don't know too much about the
solutions you have to offer and that's where we want to nurture them through this content which
is going to introduce them. Almost like that first impression that first handshake that can lead them
into the second type of content which is rapport building content. This is when your audience is a
little bit warmer. You've gone and you've peaked their interest with your discovery content
and they've moved up the ladder to rapport building. This is where you can nurture your
audience and build familiarity with them and warm them up to the possibility of investing in your
offers. And the third type, this is basically the most intimate, is the behind the scenes VIP content.
This is basically the closest that your audience can get to you, the most familiar they are with you
and your message. And with this content, you can be more casual, maybe more vulnerable. It allows
your audience to feel like they're even getting a sneak peek or behind the curtains of you. I'd use
this kind of content to even document an upcoming launch or what the business is doing behind the
scenes so that it even creates demand before I've launched. It had people with their credit cards out
eager to actually get their hands on something they saw me creating in the background. And in
day-to-day aspects, it also creates a more thorough picture of you and your life so that people feel
like they know who you are, they know, like and trust you. So, your behind-the-scenes content should
be intentional and purposeful. Now, I'm going to share with you my one daily habit that has helped
me to become a better content writer but before I tell you that, have you subscribed to this channel
yet? If you want to bring your business closer to infinite cashflow with evergreen content and
incredible offers, go ahead, hit that red subscribe button to be notified every time I upload. My
number 1 daily habit to become a better writer, this might seem simple but it's not always easy,
is to write every single day. Whether it's a journal entry or a blog post or a social
media post, write like it's your job and practice daily. I actually created a personal challenge for
myself. I had a blog for many years long before I became an entrepreneur and it was such a creative
outlet for me and helped me to hone in my writing skills and it really helped because
if I gave myself the challenge of I have to write one thing a day, it made me look for content
ideas around me. Instead of like banging my head against the wall trying to come up with some idea,
it's like I opened up the blinders to be able to see content ideas all around me, whether it was
something that I overheard at the grocery store or a memory that popped up from my childhood
that gave me an epiphany as to why I am who I am today. So, when you can get in the practice
of writing, whether it's personal like blog posts or whether it is email copy or sales page copy,
whatever you want to get better at, practice that and put it into practice. This is also
going to help you so much with critical thinking because writing is critical thinking. Going back to
my first tip about studying content from the mentors and creators that you like to follow,
this can also create great prompts for you in your writing. If you look at maybe one of your
mentors and something that they posted or wrote about on their social media and then you add to
that or you analyze your thoughts in response that, that could be a great prompt for you to be able to
expand your mind and get those neural connections linked in your brain to be able to grow this skill.
It's like a muscle just like any other. The more you practice it, the better you're going to get
at it. Every single content creator or writer that you follow, that you look up to started here and
this is the exact same pathway for you to be able to grow this skill and be able to reach a wider
audience. Regardless of what you're writing, make sure you're always reverse engineering the outcome.
What's the epiphany that you want the reader to have from that piece of content? What are the big
takeaways that you want other people to be able to walk away with. And to do this, you also need to
reverse engineer that one step further to know exactly who you are writing to. Is your content
for 7-figure entrepreneurs? Is your content for kindergarten students? You want to make sure that
your messaging is direct to the consumer. If you're ready to take your content marketing to the next
level with a one day a month strategy that drives leads for life, I'd love for you to click the link
below and join me for my next free training. This is the exact strategy that my 6, 7 and 8
figure clients use to maximize their cashflow through online content and you could be next.