what's up you guys jason wardrop here and in today's video i want to share with you something
i've actually never shared before in its entirety and that is how to go through and get your first
1000 smma clients um a specific sales funnel that i personally use to get over 15 000 paying clients
for my own real estate software business and this is a strategy that i think is super powerful
because it was what allow me to scale rapidly in a very crowded marketplace i remember when i
first started my real estate crm software business back in 2015 i was telling people what i was doing
and a lot of people just laughed at me and they're like there are so many real estate crms out there
how are you going to be better you've got a small team that give me like you know all the stuff that
people give you when you go through and start your own business and guess what
seven years later i actually had quite a bit of success and so i want to break down something that
i discovered along the way it wasn't something that i just fell into overnight but i wanted to
share with you guys because i figured that it'll be able to help you guys go through and grow your
businesses as well do you want to go through and get your first 1000 clients or if you know like
me you want to get over 15 000 and now i've used similar strategy to now my whole career getting
well over 20 000 clients online with this exact model so if you guys have ever read any of dan
kennedy's material dan kennedy is kind of like one of the ogs of internet marketing digital marketing
he says the customer the business that can pay the most to acquire a new customer is always going to
win right and i feel like that is more true now than any other time before because even back when
i first started facebook ads were significantly cheaper and now all costs have kind of rose and
so even i'm experiencing that with my own business right now where like ad costs are increasing cost
per leads increasing and so you got to be able to spend more than the next guy if you want to
survive as ad costs continue to rise right and so like for example if you can go through and you can
afford to spend a thousand dollars to acquire a customer whereas the next guy their mousetrap's
not as good and they can only spend 500 required customer you're going to win every single time
because you're going to be able to stay in the game longer whereas let's say some giant let's say
somebody that raised a bunch of vc capital raised tons of money and they're able to spend five
thousand dollars to acquire a customer and you're only able to spend a thousand dollars then they're
gonna eat your lunch all day long right so this is a simple sales funnel that i'm gonna show you guys
step by step and like i said maybe some of you guys have watched me for a while now on my
channel and you think oh jason i know exactly what you're gonna say and what you're gonna break down
actually you don't because i've actually never shared the core backbone of this whole
sales funnel before and this honestly is what has allowed me to go through and scale get over 15
000 paying clients with literally zero sales team yes i've had some sales people come on but in in a
sense i've been like the one core person behind this to be able to have the massive growth and
leverage in my business so um a lot of you guys know that i'm big into webinars right so let me
just draw over here the first step of this sales funnel is a webinar okay and so on the webinar
we'll break this down and this is probably the part that a lot of you guys have actually seen
before i was selling a product for 9.97 or three payments of 367. okay and what i was selling was
training templates um three months access to my software to be able to go through and generate
leads i was selling to real estate agents so like hey here's the ad templates landing page templates
follow-up email templates get three months access to the software plus you're gonna get all the
training step-by-step how to set it up plus you're gonna get into a private facebook group where i'm
gonna show you guys how to go through and do it if you have questions you can ask me directly right
so this is what a typical webinar if you're going through and watching people online the gurus are
going to be going through and talking about right the 997 sometimes they go as high as like a 2 000
price point 14.97 you got a lot of variations okay well one addition that after i'd run this
for probably two years i was like you know what um i've seen a lot of times people put on what
are called order form bumps okay so put an ofb so what an order form bump is when you're going
through and doing a checkout on a purchase um you basically have a one-click upsell on the order
form and it just bumps it up and it's like okay um you have a product that's 9.97 maybe you have
an order form bump for 297 okay so what i would do is i added this 297 right here which if somebody
pays in full the 997 plus the 297 now that bumps up my price my total cart value to 12.94 right so
that's a huge little uptick in revenue just by having that one click uh for an order form bump
right well i ran that for a while and it worked amazingly well what i typically saw
on that order form bump is let me get this back here 25 of people that bought my thousand dollar
product also bought my 297 product right so one out of every four people i'd make another 300
and i ran that for a while because i was like this is great because
after the three months i am selling them my software for 199 per month and so um after
the three months i'm not only making the thousand dollars i'm also making the 199 per month on an
ongoing basis as long as they stay on my software and so as i was going through and viewing this
sales funnel right here i figured if i spent 1 000 on ads right here and to make one sale and break
even i felt like i was good because i knew that on top of that i was also building my database
and then i was also getting the month of recurring revenue after the three months
right makes a lot of sense and i feel like a lot of people are kind of like going down that vision
when they're going through and running webinars and going through and scaling their business
obviously if you can go through and get this um the ads a little bit better right here and you
can only pay 500 or 600 dollars and make one sale to make the thousand dollar sale then you make
some profit on the front end which obviously is better off than just break it even right
well one thing that i added down the road which i also highly recommend you guys adding because
it just goes through and makes your numbers so much better is the 997 or three payments of 367
we would initially go through and we would help onboard that client onto our software because we
figured okay if we're gonna have a one-on-one call make sure we're helping them get set up
that we knew that they were going to stay on longer because they understood the software better
they had everything connected the right way they were more likely to get results and so we wanted
to make sure we had that initial one-on-one call right but from there it was all 100 self-serve
you got the training you got the templates just copy and paste and we made our software so it's
super simple for them to go through and implement but on top of that once we ran so like i said we
didn't add the order form bump for probably a year or two and then it was about a year or two
that we were running the 297 and then i got the bright idea to add a done for you upsell
okay and a lot of you guys are going to probably think this price point is absolutely crazy
absolutely insane but it's not i'm going to break down here by the numbers here what we would do
is for 24.97 we would say hey would you want all of this stuff actually just done for you
you know you've got the lead generation you got the templates now you got the software you got
access to all this stuff but i know you're busy and this option is probably not for everyone but
we would love to go through and just set this all up for you we have a team of professionals then go
through and take care of all this for you right and so what we would see right here even though
this was a high price point 24.97 literally two and a half times the amount that we were charging
on the initial sale we would see on average eight percent eight percent of people taking this option
so let's just break down the numbers right here so if we brought in 100 sales
of the 997 okay then that means we had 25 sales at 297 and then we had the eight sales
at 24.97 24.97 so um just some quick math right here the eight sales at the 24.97 that's roughly
20 000 right 20 000 in additional revenue right there and then the 297 times 25 this is just a
little mental math i think that's like 7 500 i could be completely wrong you guys can destroy me
in the comments if i'm off on that totally fine whatever and then the 997 at 100 we would have
99 700. so now what we did is initially starting out and what most people do and this is obviously
assuming that all people make three payments and all that stuff and obviously assuming that
everyone just went full pay which actually most people do the payment plan anyway um but we went
from starting off with our webinar of just having the initial one hundred thousand or ninety nine
thousand seven hundred dollars right here to then adding adding an order form bump adding
an additional seventy five hundred dollars and then adding the 24.97 which then was an additional
twenty thousand dollars so just by simply adding the order form bump and the one click upsell
that was an additional twenty seven thousand five hundred dollars that we were adding to our bottom
line to go through and acquire customers so this was the magic formula right here
of how we were able to go through and spend more money and have way more like brand awareness than
a lot of other businesses a lot of other smaller businesses that were like pretty much similar to
my size and how we were able to compete with some of these bigger businesses biggest real
estate crms that have been around for years and had millions of dollars in funding because we
built a better front end mouse trap and then along with all this stuff we still had the 199 a month
that everyone was rolling into right and this was just our front-end webinar sales funnel
which a lot of you guys know that for every 100 people we got through here we would typically see
about two to three percent of people actually buy which meant we had 97 to 98 other people
that went to our email list and we would nurture those people and we would send them to our 30-day
challenge which then would get more people back onto the 199 per month software subscription so
that is the multi-multi-million dollar business breakdown in a nutshell and one last thing i'll
add here with for you guys the crazy thing is is as we went through and continue to scale this
business what we found on a monthly basis is the amount that we spent let's just change the colors
to make it easier to see the amount of money that we spent on ads up here the amount of money that
we would make from this upsell and this order form bump would actually be greater than what
our ad spend was so for example if we were making twenty seven thousand five hundred dollars right
here that means what we would do on average would be spending twenty to twenty five thousand dollars
in advertising and we would make that just in the upsells which means this right here was all 100
profit and then in addition to that we would have the monthly recurring software subscription which
once again would be all pure profit when you're accounting just for the ad spend
right and that right there was the real power of this webinar obviously it's great
to go through and look at your cost per sale for your 1 000 sale and then be able to add to the
total cart value by having the 297 order form bump but then be able to have your one click
upsell here and the order form bump completely pay for your ad spend so that everything you make
in the 997 is 100 pure profit that's when the game really starts to change for you and you're able to
basically have unlimited scale and go from zero to 100 clients to a thousand clients 15 000 clients
very very fast and it basically lets you write your own blank check when it comes to what
your advertising budget is each month right now obviously guys this is probably a little bit more
advanced a little bit more in depth than a lot of you guys are probably ready for right now but i
wanted to kind of just show you guys a little bit behind the scenes of what is possible as you're
going through and growing this and just see that like the numbers you don't have to have a ton of
people buying certain numbers when you're selling these high ticket products and be able to back out
on your ad spend and guess what guys the coolest thing that i actually haven't really talked about
is all this happened i would do live webinars but then the sales here of the 997 297 2497
i didn't have to get on the sales on a sales call with any of these people right and then
when we made this webinar an automated webinar and we're running ads to the automated webinar guess
what i didn't have to talk to anybody i didn't have to do the live webinars now obviously you
don't start there that's after years and years of experience but if you look at the numbers here
just get a different color here really quick if you have 997 plus 297 plus 24.97 that is almost
not quite but almost four thousand dollars per customer that buys all the upsells without having
to even talk to anybody right which honestly that is um almost unheard of right so anyway guys i
hope this video was helpful if you guys want more information on all this stuff i actually
share with you guys the webinar inside of my program my paid program actually give you guys
the exact script um the word for word script all the slides everything that i use to go through
and sell it because you're not really selling this done for you upsell on the webinar you're not even
selling this order for bump you're just selling the 997 product and then the sales funnel kind of
takes them through the path of all the upsells and downsells and everything through the through the
path um so anyway guys i hope this was helpful as far as going through and getting your first 1000
smma clients um if it was go ahead smash that like button drop a comment down below let me
know what you guys thought and any other questions you guys might have so i can go through and help
answer them with that said thanks for so much for watching and i'll see you in the next video